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25 MANAGEMENT RULES

BY

LORNE GROE
1.

Lead – managers muddle, but leaders inspire with a clear vision of how things can be done better
• Create a Vision – ignite your people to make the vision a reality
 Get people passionate about execution
 Have great energy
 Create a competitive spirit
 Spark excitement
 Achieve results
•

Focus on Strategic Issues
 Ask yourself five key questions:
o
What are our market dynamics today and over the next several years?
o
What actions have our competitors taken in the last 3 years to upset these dynamics?
o
What have we done in the last 3 years to affect those dynamics?
o
What are the most dangerous things our competitors could do?
o
What are the most effective things we could do to bring our desired impact?
 Know the talent you need to win
 Know the amount of capital you need to win – make bets

•

Don’t Micromanage – see the big picture and inspire others to achieve the vision
 Surround yourself with great people, then trust them to do their jobs and contribute their best

•

Involve Everyone – everyone must contribute with meaningful ideas
 Get the best out of everyone
 Expressing new ideas is the lifeblood of the organization

•

Lead by Example – spark performance with energy, competitive edge and evidence of success

2
2.

Manage Less, Manage Better – people will do more when not told what to do
•
Over-management kills competitive spirit
•
You can’t manage self-confidence into people

3.

Articulate Your Vision – everyone can put into their own words “what we’re trying to do”
•
Inspire your people by letting them come up with the best ideas for achieving that vision

3.

Simplify – simple messages travel faster, simple designs get to market faster
•
Eliminate the clutter and allow faster business decisions

3.

Get Less Formal – business informality encourages innovation and creativity but also allows anyone to
challenge an idea

4.

Energize Others – the quality of your vision with your ability to spark others to perform creates energy

5.

Face Reality – then act decisively
•
Mistakes get bigger until you act on them
•
Say and do things that aren’t popular

3.

See Change as an Opportunity – change is a big part of facing reality in business
•
Willingness to change is a strength, even if it means confusion for a while

3.

Get Good Ideas from Everywhere – new ideas are the lifeblood of a business
•
Someone, somewhere has come up with a better idea – find it, learn it then put it into action

3.

Follow-up – follow-up on everything
•
Your follow-up strategy is a key measure of success
3
11. Get Rid of Bureaucracy – turn people loose, get layers off their backs
•
Drop unnecessary work
•
Flat organizations are more responsive
•
Cross-pollination creates faster and better decisions
•
All employees are responsible for identifying problems and solutions
12. Eliminate Boundaries – boundaries prevent the free flow of ideas, people and decisions
•
Qualities of a boundary-less company: informality, fun and speed
12. Put Teamwork and Winning First – achieving budgets are the output of the vision, not the vision
12. Cultivate Leaders – look for people who have energy, are competitive and focus on execution
•
Hire people who always deliver on their commitments
12. Create a Learning Culture – spark constant two-way communication and exchange of ideas
•
Only retain people who continuously come up with new ideas, learn from other ideas and rapidly convert
learning into action

4
16. Involve Everyone – create intellectual capital by giving employees more freedom and responsibility
•
Encourage people to take initiative
•
Brains are by far the most powerful tools in your organization
•
Create an atmosphere where people are encouraged to speak out
17. Make Everybody a Team Player – team players learn from each other and make each other better
17. Stretch – setting big goals energizes the organization
•
Even when you don’t achieve yours goals, you inevitably wind up doing much more than you would have
done
17. Instill Confidence – confidence is a vital ingredient of a learning organization
•
The prescription for winning is speed, simplicity and self-confidence
•
Self-confident employees are open to new ideas
•
Speed flows from simplicity, and simplicity is grounded in self-confidence
17. Winning is Fun – you should only care about winning
•
You have to be able to wake up everyday energized and excited about tackling a new set of challenges

5
21. Be Number 1 or Number 2 in Your Market – find strategic ways to get stronger
•
Number 1’s and 2’s control their own destiny
•
Number 3’s and 4’s get bought
•
Number 5’s and down don’t survive
22. Live Quality – be better than your competitors
•
make your products so special, so valuable, so important to your customers’ success that it becomes the
only real value choice
22. Constantly Focus on Innovation – you must do more than your competitors
•
Produce more for less through intellectual capital
•
Shun incremental and look for the quantum leap
22. Live Speed – speed is everything
•
Incorporate speed into the fabric of your company
22. Behave Like a Small Company – be undeterred, simple and informal
•
Small Companies:
 Thrive on passion and ridicule bureaucracy
 Grow on good ideas, no matter the source
 Involve everyone because they need everyone
 Reward or remove people based on their contribution to winning
 Dream big dreams and set the bar high – increments and fractions don’t work

6
21. Be Number 1 or Number 2 in Your Market – find strategic ways to get stronger
•
Number 1’s and 2’s control their own destiny
•
Number 3’s and 4’s get bought
•
Number 5’s and down don’t survive
22. Live Quality – be better than your competitors
•
make your products so special, so valuable, so important to your customers’ success that it becomes the
only real value choice
22. Constantly Focus on Innovation – you must do more than your competitors
•
Produce more for less through intellectual capital
•
Shun incremental and look for the quantum leap
22. Live Speed – speed is everything
•
Incorporate speed into the fabric of your company
22. Behave Like a Small Company – be undeterred, simple and informal
•
Small Companies:
 Thrive on passion and ridicule bureaucracy
 Grow on good ideas, no matter the source
 Involve everyone because they need everyone
 Reward or remove people based on their contribution to winning
 Dream big dreams and set the bar high – increments and fractions don’t work

6

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25 Management Rules

  • 2. 1. Lead – managers muddle, but leaders inspire with a clear vision of how things can be done better • Create a Vision – ignite your people to make the vision a reality  Get people passionate about execution  Have great energy  Create a competitive spirit  Spark excitement  Achieve results • Focus on Strategic Issues  Ask yourself five key questions: o What are our market dynamics today and over the next several years? o What actions have our competitors taken in the last 3 years to upset these dynamics? o What have we done in the last 3 years to affect those dynamics? o What are the most dangerous things our competitors could do? o What are the most effective things we could do to bring our desired impact?  Know the talent you need to win  Know the amount of capital you need to win – make bets • Don’t Micromanage – see the big picture and inspire others to achieve the vision  Surround yourself with great people, then trust them to do their jobs and contribute their best • Involve Everyone – everyone must contribute with meaningful ideas  Get the best out of everyone  Expressing new ideas is the lifeblood of the organization • Lead by Example – spark performance with energy, competitive edge and evidence of success 2
  • 3. 2. Manage Less, Manage Better – people will do more when not told what to do • Over-management kills competitive spirit • You can’t manage self-confidence into people 3. Articulate Your Vision – everyone can put into their own words “what we’re trying to do” • Inspire your people by letting them come up with the best ideas for achieving that vision 3. Simplify – simple messages travel faster, simple designs get to market faster • Eliminate the clutter and allow faster business decisions 3. Get Less Formal – business informality encourages innovation and creativity but also allows anyone to challenge an idea 4. Energize Others – the quality of your vision with your ability to spark others to perform creates energy 5. Face Reality – then act decisively • Mistakes get bigger until you act on them • Say and do things that aren’t popular 3. See Change as an Opportunity – change is a big part of facing reality in business • Willingness to change is a strength, even if it means confusion for a while 3. Get Good Ideas from Everywhere – new ideas are the lifeblood of a business • Someone, somewhere has come up with a better idea – find it, learn it then put it into action 3. Follow-up – follow-up on everything • Your follow-up strategy is a key measure of success 3
  • 4. 11. Get Rid of Bureaucracy – turn people loose, get layers off their backs • Drop unnecessary work • Flat organizations are more responsive • Cross-pollination creates faster and better decisions • All employees are responsible for identifying problems and solutions 12. Eliminate Boundaries – boundaries prevent the free flow of ideas, people and decisions • Qualities of a boundary-less company: informality, fun and speed 12. Put Teamwork and Winning First – achieving budgets are the output of the vision, not the vision 12. Cultivate Leaders – look for people who have energy, are competitive and focus on execution • Hire people who always deliver on their commitments 12. Create a Learning Culture – spark constant two-way communication and exchange of ideas • Only retain people who continuously come up with new ideas, learn from other ideas and rapidly convert learning into action 4
  • 5. 16. Involve Everyone – create intellectual capital by giving employees more freedom and responsibility • Encourage people to take initiative • Brains are by far the most powerful tools in your organization • Create an atmosphere where people are encouraged to speak out 17. Make Everybody a Team Player – team players learn from each other and make each other better 17. Stretch – setting big goals energizes the organization • Even when you don’t achieve yours goals, you inevitably wind up doing much more than you would have done 17. Instill Confidence – confidence is a vital ingredient of a learning organization • The prescription for winning is speed, simplicity and self-confidence • Self-confident employees are open to new ideas • Speed flows from simplicity, and simplicity is grounded in self-confidence 17. Winning is Fun – you should only care about winning • You have to be able to wake up everyday energized and excited about tackling a new set of challenges 5
  • 6. 21. Be Number 1 or Number 2 in Your Market – find strategic ways to get stronger • Number 1’s and 2’s control their own destiny • Number 3’s and 4’s get bought • Number 5’s and down don’t survive 22. Live Quality – be better than your competitors • make your products so special, so valuable, so important to your customers’ success that it becomes the only real value choice 22. Constantly Focus on Innovation – you must do more than your competitors • Produce more for less through intellectual capital • Shun incremental and look for the quantum leap 22. Live Speed – speed is everything • Incorporate speed into the fabric of your company 22. Behave Like a Small Company – be undeterred, simple and informal • Small Companies:  Thrive on passion and ridicule bureaucracy  Grow on good ideas, no matter the source  Involve everyone because they need everyone  Reward or remove people based on their contribution to winning  Dream big dreams and set the bar high – increments and fractions don’t work 6
  • 7. 21. Be Number 1 or Number 2 in Your Market – find strategic ways to get stronger • Number 1’s and 2’s control their own destiny • Number 3’s and 4’s get bought • Number 5’s and down don’t survive 22. Live Quality – be better than your competitors • make your products so special, so valuable, so important to your customers’ success that it becomes the only real value choice 22. Constantly Focus on Innovation – you must do more than your competitors • Produce more for less through intellectual capital • Shun incremental and look for the quantum leap 22. Live Speed – speed is everything • Incorporate speed into the fabric of your company 22. Behave Like a Small Company – be undeterred, simple and informal • Small Companies:  Thrive on passion and ridicule bureaucracy  Grow on good ideas, no matter the source  Involve everyone because they need everyone  Reward or remove people based on their contribution to winning  Dream big dreams and set the bar high – increments and fractions don’t work 6