Online marketing is fast changing the rules for educational institutions hoping to connect with a generation weaned to the web.

1. Online Mar keting and
Educational
Institutions
By LGTechNet

2. Online Marketing and
Educational
Institutions
Online marketing is fast changing the
rules for educational institutions hoping
to connect with a generation weaned to
the web.

3. Online Marketing and
Educational
Institutions
Consider the case of LGTechNet, an online
marketing firm based in southern Florida. The
firm specializes in performance-based student
inquiry generation. To optimize its clients'
prospects, LGTechNet has built a natural-
search education portal that attracts students
seeking information about higher education.

4. Online Marketing and
Educational
Institutions
LGTechNet overhauls and reconfigures an educational
institution's traditional marketing channels. No longer limited to
roadshows, educational institutions are taking advantage of the
web's vast reach and low costs. These low costs, in particular, are
helpful for educational institutions already dealing with budgetary
constraint. Channels such as social media networks and blogs
allow colleges to target specific audiences with little to no
monetary investment. Using these channels also saves research
costs for institutions. Similarly, online marketing channels enable
the generation, nurturing, and closing out of leads at a fraction of
most offline marketing costs. Also, online marketing drives offline
conversations among prospective students and communities,
enabling educational institutions to combine the best of offline and
online marketing strategies.

5. Online Marketing and
Educational
Institutions
As the world increasingly moves online,
online marketing will become an
imperative for educational institutions.

6. Online Marketing and
Educational
Institutions
As the world increasingly moves online,
online marketing will become an
imperative for educational institutions.