Online Mar keting and     Educational    Institutions     By LGTechNet
Online Marketing and     Educational     InstitutionsOnline marketing is fast changing therules for educational institutio...
Online Marketing and     Educational     InstitutionsConsider the case of LGTechNet, an onlinemarketing firm based in sout...
Online Marketing and          Educational          Institutions LGTechNet overhauls and reconfigures an educational  insti...
Online Marketing and     Educational     InstitutionsAs the world increasingly moves online,online marketing will become a...
Online Marketing and     Educational     InstitutionsAs the world increasingly moves online,online marketing will become a...
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Online marketing and educational institutions by lg tech net

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Online marketing is fast changing the rules for educational institutions hoping to connect with a generation weaned to the web.

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Online marketing and educational institutions by lg tech net

  1. 1. Online Mar keting and Educational Institutions By LGTechNet
  2. 2. Online Marketing and Educational InstitutionsOnline marketing is fast changing therules for educational institutions hopingto connect with a generation weaned tothe web.
  3. 3. Online Marketing and Educational InstitutionsConsider the case of LGTechNet, an onlinemarketing firm based in southern Florida. Thefirm specializes in performance-based studentinquiry generation. To optimize its clientsprospects, LGTechNet has built a natural-search education portal that attracts studentsseeking information about higher education.
  4. 4. Online Marketing and Educational Institutions LGTechNet overhauls and reconfigures an educational institutions traditional marketing channels. No longer limited to roadshows, educational institutions are taking advantage of the webs vast reach and low costs. These low costs, in particular, are helpful for educational institutions already dealing with budgetary constraint. Channels such as social media networks and blogs allow colleges to target specific audiences with little to no monetary investment. Using these channels also saves research costs for institutions. Similarly, online marketing channels enable the generation, nurturing, and closing out of leads at a fraction of most offline marketing costs. Also, online marketing drives offline conversations among prospective students and communities, enabling educational institutions to combine the best of offline and online marketing strategies.
  5. 5. Online Marketing and Educational InstitutionsAs the world increasingly moves online,online marketing will become animperative for educational institutions.
  6. 6. Online Marketing and Educational InstitutionsAs the world increasingly moves online,online marketing will become animperative for educational institutions.

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