Presentation given at the Social Technology and Education Conference, August 14th @ Harvard University, Cambridge, MA
http://www.socialtecheducation.com/
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Social Networking Lessons From The Obama Campaign
1. Social Networking Lessons
from the Obama Campaign
Leonard Lin
lhl@randomfoo.net
@lhl
Social Technology and Education Conference
August 14, 2009 AP Photo/Jae C. Hong
8. Communications tools don't get
socially interesting until they get
technologically boring.
- Clay Shirky, Here Comes Everybody
Ewan McIntosh http://www.flickr.com/photos/edublogger/3077217394/
16. • 1B+ Emails, 13M Subscribers
• 1M+ SMS Subscribers
• 200K+ Offline Events via Web
• 35K Local Volunteer Groups
• 6.1M Knocks or Calls via N2N
• 14.5M YouTube Viewing Hours
• $770M Raised, 3M+ Unique Donors
Source: Blue State Digital