3. The First Stage of the Hierarchy –
The Physiological Stage
- It includes breathing, excretion and the desire
for food, water, sex, sleep and homeostasis.
- These are considered to be the ‘basic’ needs of
human life.
- Maslow’s theory suggests that if these
fundamental needs are not satisfied the one must
surely be motivated to satisfy them.
4. The Second Stage of the Hierarchy –
The Safety Stage
Once physiological needs have been met,
attention and desire turns to safety and security,
in order to be free from the threat of
psychological and physical harm. Such needs
may be fulfilled by:
• Living in a safe area
• Financial reserves
• Job security
• Good health
5. The Third Stage of the Hierarchy –
The Love/Belonging Stage
Once a person has met the lower physiological
and safety needs, the higher needs can be
addressed. This begins with the love/belonging
stage, which can also be referred to as the ‘social
needs stage’. These are the needs related with
interaction and can include family, friendship
and
sexual intimacy.
6. The Fourth Stage of Hierarchy –
The Esteem Stage
Once a person feels like they belong, the need to
be important can arise. Esteem needs can be
classified as external or internal. Internal esteem
needs are related to self-esteem, such as the need
to respect yourself and achieve. External esteem
needs are those such
as social status, reputation and recognition.
7. The Fifth Stage of Hierarchy –
The Self-Actualisation Stage
Self-actualisation is the summit of Maslow’s hierarchy of
needs. Unlike some of the lower needs, this need is never
fully satisfied due to the fact that people can ‘grow’ and
change and continue to challenge themselves. People in this
stage tend to have needs such as: morality,creativity,
spontaneity, problem solving, lack of prejudice, acceptance
of facts, truth,
justice, wisdom and
meaning.
8. Marketing
: Customer Satisfaction(CS)
based on
the Maslow’s Hierarchy
of needs
How this content is relevant to me
personally
+ How this content will be of use to
you in your professional life
9. I am studying Consumer Information Science in my university in Korea.
I want to be a marketer and the Maslow’s Hierarchy of Needs gave me an
inspiration on Customer Satisfaction(CS)
Customers usually have expectations on the product before
they purchase it.
The companies have to offer better service than customer’s
expectation.
Many companies try to accomplish the CS effectively, but
it’s not easy.
I found the solution in the Maslow’s Hierarchy of Needs
CS is the key point on the marketing
10. The customer’s needs based on the
Maslow’s Hierarchy of Needs
With an example of Zip-Line
11. : The Reasonable Price,
Abundant quantity
Ex) The customers want cheaper price for riding a
zip-line and they also want to take it long time
to ride it. -> offering a discount coupon
