Measuring Social Media to track Conversions
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2012 BlogWorld New Media Expo presentation condensed for internal meeting
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Measuring Social Media to track Conversions
- 1. Social Media Measurement that Actually Helps Decision Making Liam Copeland 1
- 2. Value of Followers 12
- 4. SocialBro
- 6. TwtrLand
- 17. Using Google URL Builder, attach campaign codes to your links before truncating in bit.ly. You can then track visitors that come directly from your post-campaigns through funnels and conversions.
- 18. Create Advanced Segments in GA to better analyze social (or other referrer) traffic. Currently the Social section included in GA isn’t great…
- 19. Set Goals and Funnels to track conversions on-site
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- So if 150 people visit more than 10 pages per site, and 50 of those people donated, we have 2/3 donations. So we need to get people to visit more than 10 pages and can assume that every 2 out of 3 of those people will donate. maybe twitter visitors look at the site for 3 minutes, etc. set these up through goals. look at the traffic from all social media - then look at the donation traffic analysis
- Content Experiments is a somewhat different approach from either standard A/B or multivariate testing. Content Experiments is more A/B/ N . You're not testing just two versions of a page as in A/B testing, and you're not testing various combinations of components on a single page as in multivariate testing. Instead, you are testing up to five full versions of a single page, each delivered to visitors from a separate URL.