18. • Our story – an accurate reflection of
our brand
• All deliverables and milestones
• Detailed costs
• Production timetable
• Workflow description
• Additional and on-going costs
• Reference to terms and conditions
Our proposal should include:
20. • Very detailed account of project, scope
and our process
• Details WordPress functionality
• Spells out deliverables and costs
• 8 – 12 pages
• For bigger projects
The “Full On”
21. • Brief and succinct
• Describes the project; is light on our
workflow and process
• Highlights WordPress functionality
• Spells out deliverables and cost
• 2 – 4 pages
• For small-to-medium projects
The “Focused”
22. • A single-page estimate
• Very small projects (hours, not days)
“One-Page Estimate”