A full case study of how, and why, we asked Beta testers to pay $29 to access our private beta at Trak.io including all our revenue numbers, conversion rates and how it helped increase the quality of our beta feedback. Liam Gooding is cofounder and CEO of Trak.io

1. Growth Hacking Pre-Launch Revenue
Why we asked our beta signups to pay $29 to try our Private Beta product
to pay!
of them
e got 11%
d how w
…an

2. @liamgooding
@trak_io

3. Problems With Our Beta

4. Server Costs Are Very High
(Relative to a typical B2B SaaS app)

5. Our Product Is Sexy
(But You Need To Put In Some Effort Before You Can Use It)

6. Lots Of Tyre Kickers
(Lots Of Founders Who Just Want To Check Out What You Built)

7. How We Solved It

8. “No One Else Is Getting In”
(Unless You Slip Me A £20 Note)

9. Literally Inspired On A Night Out
(When The Club Weren’t Going To Let Superman or Maverick In!)
Liam, CEO
Matt, CT
O

10. Gumroad Payments: Quick & ‘Throwaway’
(After a few days of seeing it worked, we then setup Webhooks & Emails)

11. How Successful Was It?

12. Gumroad Revenue & Sales
(Made up of $29 queue jumps & 2 x $499 payments)
Emailed Existing Waiting List Here

13. 11% Paid Conversion
See Gumroad Offer > 11% > Purchase

14. Customer.io Drip Campaign
“Last Chance” emails to people who didn’t pay immediately
Average across 2 emails (2.3% first email, 1% second)

15. Better Response Rate To Feedback Emails
90% reply (Paid) vs. 25% reply (Free)
s!
ork Rock
Teamw

16. We Also Sold 2 x $499
“Launch Partner” deals

17. Tools Used
•
Gumroad - Payments, webhook
•
Customer.io - “last chance” email campaign
•
Trak.io - Gumroad webhook, tracking, sync data to
customer.io (public plugin coming soon!)

18. Thankyou!
Good Hacking
Checkout Trak.io