Schedule for Generation 6 Leadership - May-July 2013

1. SCHEDULE
GENERATION 6
What we will do in the next 3 month...
Advertising &
Marketing Tribe
EVERY SECOND TUESDAY
2.30PM, CMI
ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

2. ROB MARTIN MURPHY
LIANE SIEBENHAAR
Worked as a Creative Director in Advertising
for many years. Worked on global and local
brands across three continents and most
categories. Is now CEO @ Mewe.co
ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
HI FELLOW SUPPERS, WE ARE THE NEW TRIBE LEADERS:
Worked as a Strategic Planner in
Advertising. Has around 5 years experience
on brands like Mercedes, Panasonic,
RaboDirect. Is now CMO @ Mewe.co

3. ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
WE WANT TO ORGANIZE A TRIBE THAT BENEFITS YOU:

4. ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
HERE ARE THE RESULTS - THIS I WHAT YOU WANT:
ALREADY HAVE IT
WANT TO LEARN MORE
BRAND MODEL
1
9
TARGET GROUP ANALYSIS
COMMUNICATION STRATEGY
3
9
6
9
4
8
MEDIA PLAN
SOCIAL MEDIA ADS/CONTENT
7
8
CREATIVITY & CONTENT CREATION
4
8
CAMPAIGN METRICS/MEASUREMENT
7
8
IMPROVE ROI
6
9
Hm. Why ask…of course you
want to learn everything….

5. ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
AND THIS IS HOW YOU WANT IT:
PERCENTAGE
MEET ONCE EVERY TWO WEEKS
70
MIXTURE OF PRESENTATION & WORKSHOP
WANT TO TAKE PART REGULARLY
70
40
40
WOULD LIKE TO CONTRIBUTE
WOULD LIKE TO SHARE AND TEACH IN A MEET-UP
30

6. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN
5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION
6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Pedro
&
Liane
Tbd.
Tbd.
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
What you need to measure, how you can measure it and how to build
a free brand & campaign monitoring tool online.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
Social Media/Facebook content Strategy, possibilities and tips on
great Social Media practice.
OUR SCHEDULE:
ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE