Due to the growing price hike of tomato sauce in 2008, the tomato planting area worldwide has largely increased. In 2009, the output of tomatoes for processing in the world has increased by 15.6% year-on-year to 42.317 million tons. In particular, China experienced the largest growth in output of tomatoes for processing. The output of tomatoes for processing in China reached 8.65 million tons in 2009, up 35.1% from a year earlier, increasing the proportion to 20.5% in the global total tomato output for processing; while China’s output of tomato products approximated 1.1 million tons.

1. Due to the growing price hike of tomato sauce in 2008, the
tomato planting area worldwide has largely increased. In 2009,
the output of tomatoes for processing in the world has increased
by 15.6% year-on-year to 42.317 million tons. In particular, China
experienced the largest growth in output of tomatoes for
processing. The output of tomatoes for processing in China
reached 8.65 million tons in 2009, up 35.1% from a year earlier,
increasing the proportion to 20.5% in the global total tomato
output for processing; while China’s output of tomato products
approximated 1.1 million tons.
The global consumption of tomato products maintains stable
growth, and it reached 38.5 million tons in 2009, a slightly
increase of 2.4% from a year earlier. The oversupply of tomato
for processing in the world caused the price slump of
tomato products in 2009, resulting in the fluctuation of global
market in the industry. China, as the leading exporter of
raw material of tomato products, was inflicted even worse.
China Tomato Products Industry Report,
2009-2010

2. Regional Layout of the Output of Tomatoes for Processing Worldwide, 2009
Note: EU5 refers to Italy, France, Greece, Portugal, Spain
Source: WPTC; ResearchInChina
This report not only highlights the status quo, market demand and supply, competition pattern, import and export,
price trend and prospects of China’s tomato products industry, but studies the operations and advantages of leading
enterprises in this regard worldwide.
COFCO Tunhe, a case in point, began to take great efforts to develop the planting industry and try to realize whole
industry chain manufacturing in 2009. With the tomato plantation area of 185,000 mu (or about 12333 hectares) in
2009, the company purchased more than 100 sets of harvesters and other supporting farm machinery, in a bid to
build up the highly efficient mechanized hi-tech tomato planting base.

3. The tomato output of COFCO Tunhe in 2009 was 760,000 tons, taking 22% of the total purchasing volume of the
company. In 2009, COFCO Tunhe achieved the operating revenue of RMB2.8795 billion, down 16.06% from a year
earlier; net profit reached RMB267.7 million, down 13.9% over 2008. Due to its cost advantage and large-scale
operation strength of tomato raw materials, the operating profit margin of tomato products of the company was as
high as 43.1%, placing the forefront among domestic counterparts in the industry. However, the sluggish demand of
its prime products including tomato products and sugar resulted in the low price in the market. Accordingly, the
operating revenue and net profit of the company dropped by 25% and 38.5% quarter-on-quarter to RMB629 million
and RMB38.4 million respectively in the first quarter of 2010.
In 2009, the company’s sales volume of tomato products increased to some extent, but its revenue in this regard
reduced by 27.5% year-on-year to RMB1.4366 billion due to the price slump of tomato products. In turn, the
contribution rate of tomato products to revenue from prime business of the company declined to 49.9%, a decrease
decrease of 9.1 percentage points year- on- year. Meanwhile, the financial crisis and the proliferating output of
tomatoes worldwide exerted a negative impact on the export of COFCO Tunhe in 2009. The revenue proportion
from overseas contributed to 53.8% of the company’s revenue from prime business, down 7.1 percentage points
year-on-year.
COFCO Tunhe boasts its advantages in complete industrial chain of tomato products and large-scale production. It
has 11 subsidiaries for production and sales of tomato products, 6 planting plants for tomato processing and 2
companies for conducting tomato seed study and providing technological service. Setting foot in the tomato sauce
processing industry, the company also turns its eyes on upstream raw material planting and expands their business
towards downstream deep-processing industry. With the increasing tomato output of China and the expansion of
tomato product business, the comprehensive competitiveness of the company leads the global enterprises.

4. Table of Contents
• 1. Overview of Tomato Products Industry
• 1.1 Definition & Features
• 1.2 Other Related Concepts
• 1.3 Basic Characteristics of Market
• 2. Development of Tomato Products Industry
Worldwide
• 2.1 Status Quo
• 2.2 Supply & Demand
• 2.3 Distribution of Supply & Demand by Region
• 2.4 Price Trend
• 2.5 International Trade
• 3. Development of Tomato Products Industry in
China
• 3.1 Status Quo
• 3.2 Output & Distribution
• 3.3 Supply & Demand
• 3.4 Competition Pattern
• 3.5 Import & Export
• 3.5.1 Export
• 3.5.2 Import
• 3.6 Strength & Weakness of Market Competition
• 3.6.1 Strength
• 3.6.2 Weakness
• 3.7 Prospect
• 4.Key Enterprises
• 4.1Moring Star
• 4.1.1 Profile
• 4.1.2 Development Advantages of Tomato
Product Business
• 4.2 Heinz
• 4.2.1 Profile
• 4.2.2 Operation
• 4.2.3 Development Advantages of Tomato
Product Business

5. • 4.3 Cofco Tunhe
• 4.3.1 Profile
• 4.3.2 Operation
• 4.3.3 Development Advantages of Tomato Product
Business
• 4.4 Chalkis
• 4.4.1 Profile
• 4.4.2 Operation
• 4.4.3 Development Advantages of Tomato Product
Business
• 4.5 Xinjiang Tianye (Group)
• 4.5.1 Profile
• 4.5.2 Operation
• 4.5.3 Prospect & Advantages of Tomato Product
Business
• 4.6 Inner Mongolia Fuyuan Agriculture Products
• 4.6.1 Profile
• 4.6.2 Operation
• 4.7 Taishun Industrial
• 4.7.1 Profile
• 4.7.2 Operation
• 4.7.3 Development Advantages of Tomato Product
Business

6. Selected Charts
• Supply & Demand Amounts of Tomatoes for Processing Worldwide, 1998-2010E
• Tomato Output in Major Producing Area Worldwide, 2002-2009
• Output Distribution of Tomatoes for Processing by Region Worldwide, 2009
• Regional Distribution of Tomato Product Consumption Worldwide, 2009
• Consumption of Tomato Products in Major Areas Worldwide, 1997-2007
• Subsidies of EU Countries and Changes in Tomato Purchasing Price
• Quoted Price of Exported Tomato Sauce in China and Italy, Apr.2001-Jan.2010
• Proportion of Major Exporting Countries of Tomato Sauce Worldwide, 1995-2007
• Export Sales Proportion of Tomato Products Worldwide, 2003-2008
• Europe’s Import Proportion of Tomato Products from Inside and Outside EU, 2003-
2008
• Planting Area and Distribution of Tomatoes for Processing in China, 2009
• Output Distribution of Tomatoes for Processing by Region in China, 2009
• Supply & Demand Change of Tomato Products in China, 2008-2010
• Output and Proportion of Chinese Tomato Manufacturers, 2009
• Gross Profit Margin of Major Chinese Tomato Product Manufacturers, 2007-2009
• Export Volume, Export Value and Average Price of Tomato Products in China,
2007-Apr.2010
• Distribution of China-made Tomato Products in Overseas Market, 2009
• China’s Export Volume of Tomato Sauce to Nigeria, 2005-2009
• Import Volume, Import Value and Average Price of China-Made Tomato Products,
2007-Apr.2010
• Import Sources and Shares of Tomato Products of China, 2009

7. • Cost Comparison of Tomato Products from Italy, US and China, 2008
• Lycopene Contents by Country
• Yearly Per Capital Consumption of Tomato Products: China & Other Countries
• Sales Revenue, Operating Profit and Net Profit of Heinze, FY2008-FY2009
• Operating Revenue Structure of Heinze, FY2007-FY2009
• Operating Revenue Structure of Heinze by Region, FY2009
• Operating Revenue and Net Profit of COFCO Tunhe, 2007-2010Q1
• Tomato Proportion of COFCO Tunhe by Source, 2009
• Operating Profit Margin of COFCO Tunhe, 2007-2009
• Prime Operating Revenue Structure of COFCO Tunhe, 2008-2009
• Prime Operating Revenue Structure of COFCO Tunhe by Region, 2008-2009
• Influence of COFCO Tunhe from Major Suppliers and Customers, 2009
• Operations of COFCO Tunhe’s Subsidiaries or Joint-Stock Companies with COFCO
Tunhe Involving in Tomato Products-Related Business, 2009
• Operating Revenue and Net Profit of Xinjiang Chalkis, 2007-2010Q1
• Prime Operating Revenue Structure of Xinjiang Chalkis, 2008-2009
• Operating Profit Margin of Xinjiang Chalkis, 2007-2009
• Operating Revenue Structure of Xinjiang Chalkis by Region, 2008-2009
• Operating Revenue and Net Profit of Xinjiang Tianye (Group), 2007-2010Q1
• Prime Operating Revenue Structure of Xinjiang Tianye (Group), 2008-2009
• Operating Profit Margin of Xinjiang Tianye (Group), 2007-2009
• Operating Revenue Structure of Xinjiang Tianye (Group) by Region, 2008-2009
• Tomato Sauce Output and Export Volume of Xinjiang Tianye, 2008-2010
• Operating Revenue and Operating Profit Margin of Tomato Sauce of Xinjiang Tianye
(Group), 2008-2010
• Preferential Tax Rate of Tomato Products of Xinjiang Tianye (Group)

8. • Prime Operating Revenue and Gross Profit of Inner Mongolia Fuyuan Agriculture
Products, 2007-2008
• Gross Profit of Inner Mongolia Fuyuan Agriculture Products ， 2007-2008
• Prime Operating Revenue and Gross Profit of Taishun Industrial, 2007-2008
• Gross Profit Margin of Taishun Industrial, 2007-2008

9. How to Buy
Product details How to Order
USD File
Single user 999 PDF
Enterprisewide 1,900 PDF
Publication date: June 2010
By email:
report@researchinchina.com
By fax:
86-10-82601570
By online:
www.researchinchina.com
For more information, call our office in Beijing, China:
Tel: 86-10-82600828
Website: www.researchinchina.com

10. How to Buy
Product details How to Order
USD File
Single user 999 PDF
Enterprisewide 1,900 PDF
Publication date: June 2010
By email:
report@researchinchina.com
By fax:
86-10-82601570
By online:
www.researchinchina.com
For more information, call our office in Beijing, China:
Tel: 86-10-82600828
Website: www.researchinchina.com