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050 131109 lia s associates bookclub design_designing brand story

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Lia s. Associates | Branding & Design
Lia s. Associates | Branding & Design

Dokumen tersebut membahas tentang 7 macam inti plot cerita yang dapat digunakan sebagai panduan dalam membuat brand stories atau brand telling seperti mengalahkan monster, kelahiran kembali, petualangan, perjalanan dan pulang, dari miskin menjadi kaya, tragedi, dan komedi. Dokumen tersebut juga menyebutkan beberapa cara untuk meningkatkan brand internal perusahaan seperti berbagi pengetahuan, membangun komunikasi, dan memperlak

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BOOKCLUB: Designing Brand Story
DESIGNING BRAND STORY
DESIGNING BRAND STORY
DESIGNING BRAND STORY
DESIGNING BRAND STORY Bagaimana meningkatkan internal brand/marketing? 1. Memancing/mendorong partisipasi 2. Berbagi pengetahuan 3. Membangun komunikasi 4. Menganggap karyawan sebagai klien 5. Bicara dengan jujur & terbuka 6. Merekrut karyawan baru
DESIGNING BRAND STORY
DESIGNING BRAND STORY 7 macam inti plot cerita yang bisa menjadi panduan brand stories/brand telling 1. Overcoming the monster 2. Rebirth 3. Quest 4. Journey and Return 5. Rags to Riches 6. Tragedy 7. Comedy
1. Overcoming The Monster DESIGNING BRAND STORY
2. Rebirth DESIGNING BRAND STORY
3. Quest DESIGNING BRAND STORY
4. Journey and Return DESIGNING BRAND STORY
5. Rags to Riches DESIGNING BRAND STORY
6. Tragedy DESIGNING BRAND STORY
7. Comedy DESIGNING BRAND STORY
DESIGNING BRAND STORY

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