Your feedback will be warmly welcome. Shoot us email vincent.lee@edelman.com for further discussion.

1. CHINA SOCIAL MEDIA Draft version
INFLUENCER ENGAGEMENT ROADMAP
Powered by Edelman Public Engagement Generator
INFLUENCE
Engagement Approaches Measurement Approach
1 Listen with intelligence 5 Champion Open Advocacy
Awareness Acquisition Audience Advocacy Authority
2 Participate in the conversation 6 Build Active Partnership
• No. of Influencers Composite influence
• No. of earned • No. of followers • No. of sharing
3 Create and co-create content 7 Embrace and navigate complexity • No. of engagement
influencers Adp index
• No. of engagement
4 Socialize content
Follow us on @爱德曼digital to have a good chat ⃝ By @liblog (http://www.weibo.com/liblog) ⃝ Inspired by David Armando and the visual thinking ideas