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Advocacy for libraries – statewide possibilities
Outcomes of the 2016 SLV / PLVN Planning Summit
What this presentation covers
1. Overview of State Library / Public Libraries Victoria Network collaboration
2. Planning process for the next three years of collaboration
3. Draft plan for the 2017-2020 Statewide Public Library Development Projects
4. The Advocacy Project
P–2
The framework for the State Library and public library
collaboration
• Libraries Act 1988
• Library Board of Victoria Advisory
Committee on Public Libraries
• Framework for Collaborative Action:
defines how SLV and PLVN work
together to deliver improved library
services to communities
• Statewide Public Library
Development Projects: a three-year
plan of collaborative action
P–3
Statewide Public Library Development Projects - goals
• Enhanced library collections
• Improved access options
• ‘Seamless’ service/access for users
• Excellent staff skills, reflecting the needs of 21st century library services
• Increased community engagement with libraries
• Effective and powerful advocacy for public libraries with government and
other stakeholders
• Greater efficiency and effectiveness of library services through collaboration
and sharing.
P–4
Statewide Public Library Development Projects – criteria
The Projects must support the Framework’s goals and:
• deliver statewide benefit to the Victorian community
• increase the capability of libraries to deliver excellent services
• increase interaction/partnering/collaboration between public libraries, and
between SLV and PLVN
• avoid duplicating work of other organisations or funding
• stimulate innovative responses to the challenges/opportunities presented by
the environment in which libraries operate
• be delivered in a cooperative and collegial manner by SLV and PLVN
• achieve their agreed outcomes within the funding timeframe.
P–5
P–6
20 years of Statewide Public Library Development Projects -
hundreds of projects, millions of dollars
2014 – 17 Statewide Public Library Development Projects
Read
• Strategic framework: Reading
and literacy for all
• Early years literacy program:
quality indicators; training;
awareness campaign; touring
exhibition
• Adult literacy program: best
practice guide; training; grants
• Reader development program:
The Summer Read
Memory
• Writing the War, touring exhibition
commemorating the ANZAC
Centenary.
• Digital Memory, assisting public
libraries to collect, manage and share
their local history collections and
content online.
Lead and Learn
• Workforce Develop. Action Plan
• Training program
• Scholarship and Awards
• Shared Leadership Program
• Planning Summit
P–7
Planning for the 2017-20 Statewide Public Library
Development Projects – a summit for library managers
Transforming Public Libraries, 25-27 July 2016, Kalorama
Dual focus
• The power of public libraries to transform communities and transform lives
• The ongoing transformation of public libraries.
Presenters
• Will Dayble – founder of Squareweave and other digital enterprises
• Debbie Kipper – Director, Strategy, Creative Victoria
• Kay Rundle – former CEO Maribyrnong / Greater Geelong / Port Phillip
• Sari Feldman – Director, Cuyahoga County Public Library, President ALA
• Kate Torney – CEO, State Library Victoria
• Patti Manolis – President, PLVN
P–8
Transforming Public Libraries – objectives
• Promote big picture thinking amongst participants
• Establish an overarching vision for SLV/PLVN collaboration in 2017-2020
• Gain consensus about the areas of focus for collaboration under the
banner of the SPLDP 2017-2020
• Identify key initiatives for the SPLDP 2017-2020, for detailed scoping and
costing
• Achieve alignment of SLV and PLVN strategic priorities
• Strengthen the bonds of participants, building commitment to working
together to deliver on the agreed areas of focus and key initiatives
• Enhance the capability of new public library leaders and revitalise experienced
leaders.
P–9
Transforming Public Libraries – intended outcomes
• Increased knowledge of library trends, the environment and the context in
which public libraries work
• Inspiration and stimulation to innovate and explore new ideas and approaches
to service provision
• An opportunity for reflection, to refresh, energise and (re)connect with fellow
library professionals
• Clarity of direction and purpose
• Alignment across the library sector, and opportunities for strengthened
collaboration between organisations and individuals
• A commitment to work together
• A product, plan or blueprint for the future.
P–10
Transforming Public Libraries – the results
Key themes emerging
• Story-telling
• Be bold
• We are stronger together
Priority initiatives – the 2017- 20 Statewide Public Library Development Projects
P–11
1. Advocacy Approx. 45% weighting
2. Reading and Literacy Approx. 25% weighting
3. Lead and Learn Approx. 15 – 20 % weighting
4. Creative Industries Approx. 10 – 15% weighting
Advocacy project
Charter development working party
Anne Twyford (Wimmera) - Chris Kelly (Goldfields) - Elizabeth Arkles
(Wyndham) - Kellie Vise (Mitchell) - Kevin Preece (Goulburn Valley) -
Michael Byrne (Maribyrnong) - Michelle Fracaro (Wodonga) - Patti Manolis
(Geelong) - Sally Both (Whitehorse Manningham) - Yvette Parker (Glenelg) -
Susan Thomson (Greater Dandenong)
Definition
Advocacy is the actions individuals or organizations undertake to influence
decision-making at the local, regional, state, national and international level
that help create a desired policy or funding change in support of public
libraries. (INELI-Oceania Advocacy Module)
P–12
Advocacy project
Key initiatives
• Statewide Advocacy Strategy (Year 1)
• Statewide Campaign (Years 2-3): inspired by Libraries Transform, but but not
the same
• Skills development (Years 1-3)
P–13
Advocacy – Public librarian’s perspective
• Who are we advocating to and what are we advocating for?
• State Government
• Local Government
• Regional Library Corporations
• Friends of Library organisations
• Resident and community groups
• Philanthropic organisations
• Members
• Visitors
• Other stakeholders
• Each of these individuals and organisations requires information - to satisfy
funding program requirements, and the expectations of ministers, councillors
and other stakeholders.
P–14
Statistics and stories
Libraries Transform
• Community Benefit
• Libraries Building Communities (2005)
The modern library is the community’s cultural, educational and
meeting place.
• Economic Benefit
• Dollars, Sense and Public Libraries (2011)
For every dollar invested in Victoria’s public libraries, $3.56 is the
average rate of return in community benefits.
• Cultural Benefit (2014)
• Creative communities: the cultural benefits of Victoria’s public libraries
The library is a place to have creative experiences and make
things – it facilitates, supports and showcases creative activities,
from music and theatre to arts and society.
P–15
Statewide Public Library Development Projects – telling the story about the
benefit of public libraries
Libraries Transform
• Benefits to Learning and literacy 2015-2018
• Reading and literacy strategic framework
Public libraries have a natural advantage in supporting reader
and literacy development. Libraries are, and always have been,
places of and for learning – places that promote and encourage a
culture of reading by providing universal access to books and related
programs for people of all ages and interests.
• Strategic approach
• Victorian Public Libraries 2030: Strategic Framework (2013)
..an opportunity to look beyond traditional two or five-year planning
cycles and to consider how we can best prepare our individual library
services, and more broadly, the Victorian public library network for the
future.
P–16
Telling the story
• Tell the story with humanity and with heart but use stats and facts to drive the
message home.
Melbourne Library Service – vox pop (show movie)
P–17
Any questions?
Presentation by:
Debra Rosenfeldt from State Library Victoria and
Anne-Maree Pfabe from Melbourne Library Service
for
Libmark Seminar
Thursday 20 October 2016
P–18

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Advocacy for Libraries

  • 1. Advocacy for libraries – statewide possibilities Outcomes of the 2016 SLV / PLVN Planning Summit
  • 2. What this presentation covers 1. Overview of State Library / Public Libraries Victoria Network collaboration 2. Planning process for the next three years of collaboration 3. Draft plan for the 2017-2020 Statewide Public Library Development Projects 4. The Advocacy Project P–2
  • 3. The framework for the State Library and public library collaboration • Libraries Act 1988 • Library Board of Victoria Advisory Committee on Public Libraries • Framework for Collaborative Action: defines how SLV and PLVN work together to deliver improved library services to communities • Statewide Public Library Development Projects: a three-year plan of collaborative action P–3
  • 4. Statewide Public Library Development Projects - goals • Enhanced library collections • Improved access options • ‘Seamless’ service/access for users • Excellent staff skills, reflecting the needs of 21st century library services • Increased community engagement with libraries • Effective and powerful advocacy for public libraries with government and other stakeholders • Greater efficiency and effectiveness of library services through collaboration and sharing. P–4
  • 5. Statewide Public Library Development Projects – criteria The Projects must support the Framework’s goals and: • deliver statewide benefit to the Victorian community • increase the capability of libraries to deliver excellent services • increase interaction/partnering/collaboration between public libraries, and between SLV and PLVN • avoid duplicating work of other organisations or funding • stimulate innovative responses to the challenges/opportunities presented by the environment in which libraries operate • be delivered in a cooperative and collegial manner by SLV and PLVN • achieve their agreed outcomes within the funding timeframe. P–5
  • 6. P–6 20 years of Statewide Public Library Development Projects - hundreds of projects, millions of dollars
  • 7. 2014 – 17 Statewide Public Library Development Projects Read • Strategic framework: Reading and literacy for all • Early years literacy program: quality indicators; training; awareness campaign; touring exhibition • Adult literacy program: best practice guide; training; grants • Reader development program: The Summer Read Memory • Writing the War, touring exhibition commemorating the ANZAC Centenary. • Digital Memory, assisting public libraries to collect, manage and share their local history collections and content online. Lead and Learn • Workforce Develop. Action Plan • Training program • Scholarship and Awards • Shared Leadership Program • Planning Summit P–7
  • 8. Planning for the 2017-20 Statewide Public Library Development Projects – a summit for library managers Transforming Public Libraries, 25-27 July 2016, Kalorama Dual focus • The power of public libraries to transform communities and transform lives • The ongoing transformation of public libraries. Presenters • Will Dayble – founder of Squareweave and other digital enterprises • Debbie Kipper – Director, Strategy, Creative Victoria • Kay Rundle – former CEO Maribyrnong / Greater Geelong / Port Phillip • Sari Feldman – Director, Cuyahoga County Public Library, President ALA • Kate Torney – CEO, State Library Victoria • Patti Manolis – President, PLVN P–8
  • 9. Transforming Public Libraries – objectives • Promote big picture thinking amongst participants • Establish an overarching vision for SLV/PLVN collaboration in 2017-2020 • Gain consensus about the areas of focus for collaboration under the banner of the SPLDP 2017-2020 • Identify key initiatives for the SPLDP 2017-2020, for detailed scoping and costing • Achieve alignment of SLV and PLVN strategic priorities • Strengthen the bonds of participants, building commitment to working together to deliver on the agreed areas of focus and key initiatives • Enhance the capability of new public library leaders and revitalise experienced leaders. P–9
  • 10. Transforming Public Libraries – intended outcomes • Increased knowledge of library trends, the environment and the context in which public libraries work • Inspiration and stimulation to innovate and explore new ideas and approaches to service provision • An opportunity for reflection, to refresh, energise and (re)connect with fellow library professionals • Clarity of direction and purpose • Alignment across the library sector, and opportunities for strengthened collaboration between organisations and individuals • A commitment to work together • A product, plan or blueprint for the future. P–10
  • 11. Transforming Public Libraries – the results Key themes emerging • Story-telling • Be bold • We are stronger together Priority initiatives – the 2017- 20 Statewide Public Library Development Projects P–11 1. Advocacy Approx. 45% weighting 2. Reading and Literacy Approx. 25% weighting 3. Lead and Learn Approx. 15 – 20 % weighting 4. Creative Industries Approx. 10 – 15% weighting
  • 12. Advocacy project Charter development working party Anne Twyford (Wimmera) - Chris Kelly (Goldfields) - Elizabeth Arkles (Wyndham) - Kellie Vise (Mitchell) - Kevin Preece (Goulburn Valley) - Michael Byrne (Maribyrnong) - Michelle Fracaro (Wodonga) - Patti Manolis (Geelong) - Sally Both (Whitehorse Manningham) - Yvette Parker (Glenelg) - Susan Thomson (Greater Dandenong) Definition Advocacy is the actions individuals or organizations undertake to influence decision-making at the local, regional, state, national and international level that help create a desired policy or funding change in support of public libraries. (INELI-Oceania Advocacy Module) P–12
  • 13. Advocacy project Key initiatives • Statewide Advocacy Strategy (Year 1) • Statewide Campaign (Years 2-3): inspired by Libraries Transform, but but not the same • Skills development (Years 1-3) P–13
  • 14. Advocacy – Public librarian’s perspective • Who are we advocating to and what are we advocating for? • State Government • Local Government • Regional Library Corporations • Friends of Library organisations • Resident and community groups • Philanthropic organisations • Members • Visitors • Other stakeholders • Each of these individuals and organisations requires information - to satisfy funding program requirements, and the expectations of ministers, councillors and other stakeholders. P–14 Statistics and stories
  • 15. Libraries Transform • Community Benefit • Libraries Building Communities (2005) The modern library is the community’s cultural, educational and meeting place. • Economic Benefit • Dollars, Sense and Public Libraries (2011) For every dollar invested in Victoria’s public libraries, $3.56 is the average rate of return in community benefits. • Cultural Benefit (2014) • Creative communities: the cultural benefits of Victoria’s public libraries The library is a place to have creative experiences and make things – it facilitates, supports and showcases creative activities, from music and theatre to arts and society. P–15 Statewide Public Library Development Projects – telling the story about the benefit of public libraries
  • 16. Libraries Transform • Benefits to Learning and literacy 2015-2018 • Reading and literacy strategic framework Public libraries have a natural advantage in supporting reader and literacy development. Libraries are, and always have been, places of and for learning – places that promote and encourage a culture of reading by providing universal access to books and related programs for people of all ages and interests. • Strategic approach • Victorian Public Libraries 2030: Strategic Framework (2013) ..an opportunity to look beyond traditional two or five-year planning cycles and to consider how we can best prepare our individual library services, and more broadly, the Victorian public library network for the future. P–16
  • 17. Telling the story • Tell the story with humanity and with heart but use stats and facts to drive the message home. Melbourne Library Service – vox pop (show movie) P–17
  • 18. Any questions? Presentation by: Debra Rosenfeldt from State Library Victoria and Anne-Maree Pfabe from Melbourne Library Service for Libmark Seminar Thursday 20 October 2016 P–18