Online Marketing for Libraries

Sarah Houghton-Jan, MA, MLIS Digital Futures Manager for the San Jose Public Library Author of LibrarianInBlack.net This presentation will be available at LibrarianInBlack.net Be Where Users Are: Online Marketing for Libraries

Everything in today’s presentation is free unless you see a ($)‏

Sarah's Twenty Steps to Magical Marketing on the tubes known as the Interwebs!

#1: Get Listed in General Directories ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#2: Get Listed in Library Directories

#3: Search Engine Findability ,[object Object],[object Object]

#4: Have A Good Web Address ,[object Object],[object Object],[object Object]

Good URL practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#5: Use Events Calendars ,[object Object],[object Object]

Popular Event Calendars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#6: Link Love ,[object Object]

Who are your partners? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#7: Wikipedia ,[object Object],[object Object],[object Object]

How to List Yourself In Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object]

#8: Gadget & App Yourself ,[object Object],[object Object]

#9: Blog Search Engines ,[object Object],[object Object],[object Object]

#10: Blog and Twitter Geo Search Local matters.

GeoSearch Engines City-based Metroblogging Sites Blogs by City FeedMap Blogdigger Local + allow Twitter to geotag your posts

Image from: http://www.flickr.com/photos/aaronschmidt/217887378 7/#comment72157603674521448 LOVE, BABY, LOVE! 176!

Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 Tutt Library $10 = 5000 Facebook Flyers to targeted audiences

Social Network Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

#13: WiFi Directories ,[object Object],[object Object],[object Object],[object Object],[object Object]

#14: Use Instant Messaging ,[object Object],[object Object]

Take Meebo a Step Further Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library: http://www.flickr.com/photos/davidking/2076505032/sizes/o/

#15: Text Messaging‏ ,[object Object],[object Object]

#16: Participate on Expert Sites List your staff as experts in various free expert-finding tools (maybe you’ll earn $!)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#17: Email and RSS Subscriptions ,[object Object],[object Object],[object Object]

#18: Virtual Reality Connections ,[object Object],[object Object],[object Object],http://htgg2.stanford.edu/archives/2007/09/teaching_in_wor.html http://libraryplayground.wordpress.com/2007/02/11/hamilton-city-of-the-future/

#19: Le Twitter ,[object Object],[object Object],[object Object],[object Object]

#20: Make audio and video findable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For more sites see: http://www.podcast411.com/page2.html

Tips for Success ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object]

Online Marketing for Libraries

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Online Marketing for Libraries