The document discusses creative thinking and design processes. It introduces principles of creative thinking like creative observation, postponing judgment, and flexible associations. It then covers techniques for different stages of the creative process from problem definition to idea generation, selection, and communication. The document advocates customizing creative processes and suggests creativity is a personal matter dependent on knowledge, skills, attitude, and lifestyle. It also discusses teaching creativity and creating an organizational culture that supports innovation.
27. [ MANAGER ] [ RESEARCHER ] [ DESIGNER ] [ PRODUCTION ]
How can creativity be stimulated and structured
both in industry and education ?
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28. HOW ARE YOU CREATIVE?
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30. HOW ‘CHAOTIC’’ PEOPLE
LOOK AT THE WORLD
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31. STRUCTURED PEOPLE
NEED INSPIRATION
CHAOTIC PEOPLE
NEED A METHOD
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32. METHOD
AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES
INSPIRATION
VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE
CUSTOMIZED
TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ FOR YOU
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45. PROBLEM DEFINITION
ATTITUDE
Research journalist, reporter on the
spot, searching for boundaries,
information and defining the
assignment (box) & looking for
opportunities (out of the box).
POINTS OF INTEREST
question (need or opportunity),
stakeholders, deadlines, planning,
deliverables, possibilities, restrictions,
strengths and weaknesses.
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46. IDEA GENERATION
ATTITUDE
stand-up comedian, advertiser,
adventurer. Open up, accept, let
go.
POINTS OF INTEREST
Many ideas, speed, flexibility, keep
moving, don’t stop until the
deadline is reached.
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47. IDEA SELECTION
ATTITUDE
Lawyer, retrieve useful information
from a wild bunch of ideas, collect
evidences and arguments, prepare
a plea, prepare a plan B.
POINTS OF INTEREST
Trim, underpin, rank, enrich.
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48. IDEA COMMUNICATION
ATTITUDE
Salesman, politician, negotiator,
crisis manager,…
POINTS OF INTEREST
Restructure your story according
to the audience, focus on the
interest of your audience, create a
win-win …
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76. GOOGLE FRIDAYS
On Google Friday team members are
encouraged to set aside their normal day-to-
day work and instead “play” with technologies
that interest them and may have a use in the
Library. It’s a very interesting approach to
development and leads to high motivation
within the team to explore and innovate. Birte
and Hans explained that everyone looks
forward to Google Friday as they enjoy the
opportunity to be be creative, test new ideas,
mix with colleagues in the team that they may
not normally work with and try things that
might fail but doing so in a comfortable,
unpressured environment. Some of the
developments that come from Google Friday
are implemented, others are after discussion
are set aside but in the knowledge that
something was learned from the experience
and work.
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