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INNOWIZ | How About a
Creative Design Process?


               LIDERES ACADEMICOS
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CREATIVE THINKING




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THINKING


PATTERNS
  AND
 HABITS




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CREATIVE THINKING


    BREAKING
    PATTERNS




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FIVE BASIC PRINCIPLES
FOR CREATIVE THINKING

     IGOR BYTTEBIER
    CREATIVITY TODAY!



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CREATIVE OBSERVATION




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POSTPONING JUDGEMENT




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FLEXIBLE ASSOCIATIONS




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DIVERGE




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DEVELOP IMAGINATION




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WHY DO WE NEED
TO BE CREATIVE?

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CREATIVITY
  DEFINITION



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CREATIVITY
CREATION & ORIGINALITY



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CREATIVITY
VARIATION & SELECTION



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CREATIVITY
  EVOLUTION


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CREATIVITY
 ORDER & CHAOS



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CREATIVITY
AND INNOWIZ

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[ MANAGER ]           [ RESEARCHER ]                   [ DESIGNER ]   [ PRODUCTION ]




              How can creativity be stimulated and structured
                    both in industry and education ?

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HOW ARE YOU CREATIVE?


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HOW ‘WELL-ORGANIZED’ PEOPLE
  DEAL WITH THE WORLD



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HOW ‘CHAOTIC’’ PEOPLE
  LOOK AT THE WORLD


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STRUCTURED PEOPLE
 NEED INSPIRATION

 CHAOTIC PEOPLE
 NEED A METHOD




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METHOD
     AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES


                            INSPIRATION
VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE


                            CUSTOMIZED
       TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ FOR YOU




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METHOD




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TRIZ BASICS

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INNOWIZ TRANSLATION

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ITERATIVE THINKING

    IDEA                                           IDEA
GENERATION                                      SELECTION

  PROBLEM                                  IDEA
 DEFINITION                            REALISATION


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5 MINUTE




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PARADOX OF
      CREATIVE PROCESSES
IMPORTANCE OF                                      KNOWLEDGE
DECISIONS




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PARADOX OF
CREATIVE PROCESSES




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CREATIVITY
 CYCLE THINKING



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CREATIVITY
 FRACTAL THINKING



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CREATIVITY
 MINDSWITCHING



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PROBLEM DEFINITION
              ATTITUDE
              Research journalist, reporter on the
              spot, searching for boundaries,
              information and defining the
              assignment (box) & looking for
              opportunities (out of the box).

              POINTS OF INTEREST
              question (need or opportunity),
              stakeholders, deadlines, planning,
              deliverables, possibilities, restrictions,
              strengths and weaknesses.



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IDEA GENERATION
             ATTITUDE
             stand-up comedian, advertiser,
             adventurer. Open up, accept, let
             go.

             POINTS OF INTEREST
             Many ideas, speed, flexibility, keep
             moving, don’t stop until the
             deadline is reached.




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IDEA SELECTION
            ATTITUDE
            Lawyer, retrieve useful information
            from a wild bunch of ideas, collect
            evidences and arguments, prepare
            a plea, prepare a plan B.

            POINTS OF INTEREST
            Trim, underpin, rank, enrich.




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IDEA COMMUNICATION
               ATTITUDE
               Salesman, politician, negotiator,
               crisis manager,…

               POINTS OF INTEREST
               Restructure your story according
               to the audience, focus on the
               interest of your audience, create a
               win-win …




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INSPIRATION




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CLASSICAL CREATIVITY TECHNIQUES




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WEB 2.0 CREATIVITY TECHNIQUES
      Communities, Hyperlinked, Personalized Content, Delocalisation, Exhibitionism, Speed, Trends


                        DIGITAL                                                ANALOGUE




[ Visual Thesaurus]          [ More inspiration ]                             [ Sketching ]      [ Post-it wall ]




  [ Tilt viewer ]               [ Many eyes]                             [ Rapid prototyping ]    [ Moodboard ]




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TIME   TEAM THINK                  TYPE     PHASE




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CUSTOMIZED




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CREATIVITY
A PERSONAL MATTER
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THINK
THE QUESTION IS NOT,
 "How smart am I?“



    IT’S RATHER,
  HOW am I smart?
        Howard Gardner
            LIDERES ACADEMICOS
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ROGER SPERRY BRAIN
 Nick Souter, breakthrough thinking

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PAUL MACLEAN BRAIN
 Nick Souter, breakthrough thinking
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NED HERRMANN BRAIN
 Nick Souter, breakthrough thinking

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THE GAMEPLAY




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TEACHING CREATIVITY




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CREATIVITY
  KNOWLEDGE


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CREATIVITY
      SKILLS


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CREATIVITY
  ATTITUDE


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PRODUCT

                                           PRESENTATION


                              COMMUNICATION


                       ORGANISATION


              METHOD




WAY OF LIFE

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GOOGLE FRIDAYS
On Google Friday team members are
encouraged to set aside their normal day-to-
day work and instead “play” with technologies
that interest them and may have a use in the
Library. It’s a very interesting approach to
development and leads to high motivation
within the team to explore and innovate. Birte
and Hans explained that everyone looks
forward to Google Friday as they enjoy the
opportunity to be be creative, test new ideas,
mix with colleagues in the team that they may
not normally work with and try things that
might fail but doing so in a comfortable,
unpressured environment. Some of the
developments that come from Google Friday
are implemented, others are after discussion
are set aside but in the knowledge that
something was learned from the experience
and work.
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UGLY WORKING PROTOTYPES




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BIG BROTHER IS WATCHING YOU



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CREATIVE RELIGION



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ALTERNATIVE JURY’S
ALTERNATIVE MEETING


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SILENT FRIDAY




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EVOLUTIONS
IN OUR CAMPUS



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Play,Mate!




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