If you're serious about using social media as a marketing tool, here is a six step process (including worksheets) to get you started.

1. Designing A Social Media
Campaign
A Step-by-Step Life Simplified Marketing Process
A Life Simplified Workshop

2. What Is A Social Media Campaign?
A focused, integrated, time sensitive
effort to drive a specific result primarily
using social media

3. Step One:
Set Goals

4. Designing A Social Media Campaign
Social Media Campaign Goal Setting Worksheet
Overall Campaign Goal:
Overall Campaign Message:
Campaign Timeframe
Start Date:________________________
End Date:_________________________
Strategic Goal #1:
Measurable Result:
Strategic Goal #2:
Measurable Result:
Strategic Goal #3:
Measurable Result:

5. Step Two:
Identify Your Audience

6. Designing a Social Media Campaign
Identifying Your Audience Worksheet
Who do you want to talk to in this campaign?
Why?
Where do they hang out online?
What are they interested in?
Why would they engage in your campaign?
What do you know about their lifestyle? (Where do they live? Married or Single? Kids? Where
do they work? What do they struggle with?)

7. Step Three:
Choose Your Vehicle

8. Step Four:
Choose Your Media

9. Designing a Social Media Campaign
Choosing The Media
Social Media I could use for this campaign: Traditional Media I could use for this campaign:

10. Step Five:
Build Your Plan

11. Designing A Social Media Campaign
The Campaign Action Plan - EXAMPLE
Action Media By Whom By When
4 weeks out - Announce Event
Post announcement on Facebook
Create email distribution list
Complete communication Plan
3 weeks out
2 weeks out
1 week out

12. Designing A Social Media Campaign
Campaign Communication Plan - EXAMPLE
Communication Date By Whom Media
Post event 4/12/13 Jen Facebook, Patch.com
Submit press release 4/13/13 Jen Media distribution list

13. Designing A Social Media Campaign
Campaign Communication Plan - EXAMPLE
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
Announce event -
FB
8 9 10 11 12 13 14
Post on FB and Send invitations
Patch.com
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Event

14. Step Six:
Build A Follow-up Plan

15. PRESENTER PAGE:
Jen Vondenbrink Jen Vondenbrink is a business
consultant, educator and
professional speaker with 25
years of entrepreneurial and
corporate experience.
She has worked on local and
national training programs.
Currently she uses her expertise
to bridge the gap between
business and social media.
Follow her on Twitter!
@JVsimplified
For more information:
Website: http://yourlifesimplified.
com