This document lists 10 innovative marketing campaigns from various companies, ranked from 10th to 1st place. It provides short descriptions of interactive films, smartphone apps, social media integrations and other digital campaigns created by brands like Red Bull, O2, Department for Transport, Nissan, Tesco, The Co-op, Mercedes-Benz, The Guardian, BMW, and Burberry to engage customers through new technologies.

1. 10. Red Bull 'imaginate'

2. 9. O2 Be More Dog app

3. 8. Department for Transport '#publooshocker'

4. 7. Nissan Note interactive film

5. 6. Tesco and Amscreen

6. 5. The Co-op's snapchat vouchers

7. 4. Mercedes-Benz mash-up

8. 3. GuardianWitness app

9. 2. BMW i3

10. 1. Burberry on Vine