1. Mobile web sites
Why your clients’ smart phones hate your website?
Michal Blažej, Production Director, Lighting Beetle
www.lbstudio.sk
Follow me @michalblazej
blazej@lbstudio.sk
Štvrtok, 2. jún 2011

2. WHY DO I NEED A MOBILE
VERSION OF MY WEBSITE?
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3. always always always
on connected with us
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4. of internet users connect using
65% mobile phones (use both)
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5. 33%
while watching TV
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6. 95%
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look for local
information

7. 39%
use smart phone while going to the bathroom
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8. 70% use while
in store
54% find a retailer
44% read reviews and product info
34% search in-store inventory
49% compare prices
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9. 76% purchase in
35% purchase on
59% purchase on
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10. ... and 88% take action within the same day
61% call a business | 59% visit a business
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11. 79% don't have a mobile optimized site
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12. PAINS
navigate to sell
resolution
traffic
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13. can be solved by
creating a mobile
version of your traffic
website
resolution
sale
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16. What really does the sale
What might be useful
What is local
What does the business
What hits the target group
useful
sale
target
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17. useful
useful
local
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18. check experience before launch
and analyze
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19. For which
devices to
optimize?
“ Worldwide smartphone market
is expected to increase 49.2%
in 2011, growing more than
four times faster than the
overall mobile phone market.
”
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20. What kind of optimization?
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21. iPhone Android BlackBerry Windows 7 iPad Android tablet
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22. If you don't need an app, don't build it.
If you do, you will
most likely need a
mobile website
anyways.
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23. Hard work. Is it?
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24. 37signals – Basecamp
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25. Facebook.com
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26. Zoznam.sk – Topky
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27. Twitter.com
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28. Google family
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33. So why do they hate
your website?
1 in 13
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34. Slides can be downloaded from SlideShare
slideshare: lightingbeetle | blazej@lbstudio.sk | www.lbstudio.sk
Follow us on Twitter
@lightingbeetle
Follow us on Facebook
facebook.com/lbstudio
Štvrtok, 2. jún 2011