Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!

2. About Light of Gold PR (we’re a 16 year old
boutique PR Firm)
We Specialize in:
•Public Relations
•Marketing Strategy
•Event Management
•Branding & Digital Tools
•Social Media
•Web Development
•Search Optimization
•Writing & Video
•Reputation Management
And Much More!
Visit us at:
www.lightofgoldpr.com
https://goldwellnesscircle.com
www.goldbusinessconnect.com

3. Best Practices for Planning Content
for your Social Media
● Do you have a Plan for your Content?
● Are you re-purposing your Content in various areas like
your Website, Linkedin, Instagram, Facebook, etc. Are you
tagging?
● Are you making use of hashtags?
● Do you have a google profile and are you updating it?
● Do you ever create Live Streams on any of your Social
Media Platforms?

4. Consumer Awareness

5. Using Your Website as a Marketing Tool
● Easy Website Access
○ It’s obvious but navigation is crucial to any good marketing plan because it impacts
the user experience
○ A pretty website is nice, but your information composition and functionality is one of
the most important parts of website design.
● Update Your Content
○ Create flyers, video, and sales promos
○ Are you posting your events on flyers and images on social nedia only? What about
your website? It’s a missed opportunity when events, promos, sales, flyers are
Not posted on your Website but only on your Social Media.
● Use Visuals and Video to Engage Audience
○ You need to use plenty of visual content to grab and hold your audience’s attention.
Engage them with photos, videos and infographics
○ 10% of info is retained 3 days later. However, if a relevant image or video is paired
with that same info, 65% of the info is retained 3 days later (LifeLearn).
● SEO
○ Choose strong long-tail keywords to incorporate into your site is important for the
best return on investment
○ For example: using specific/niche terms that those ready to buy will use in their
queries

6. Google Pages

7. Statistics of Digital/Social Media Tools
More than half of the world’s population uses social media- 59%
of people.
That's 4.7 billion users worldwide. (SmartInsights )
As seen in the image to the left, the top 5 most popular social
media platforms on a worldwide scale are Facebook, Youtube,
WhatsApp, Instagram and WeChat. (SmartInsights)
To break it down, 50% of Generation Z, 44% of Millennials, 37%
of Generation X, and 26% of Boomers use social media daily (WP
Social Ninja)
71% of Americans use Facebook. (Tech Jury)
Around one in five (23%) Americans use Twitter (Pewresearch)
71% of marketers plan to increase their use of YouTube for video
marketing (Sprout Social)
93% of B2B content marketers use LinkedIn for organic social
marketing (Hootsuite)
There are over 200 million businesses on Instagram. (Oberlo)

8. TikTok Stats
Tiktok was the most downloaded app of
2021 (The Social Shepard)
Nine out of ten TikTok users use the app
multiple times daily (Influencer Marketing
Hub)
For the US audience, 60% of users are female
and 40% are male. 60% are between the
ages of 16-24, 26% are between the ages of
25-44, and 80% are between the ages of
16-34 (Wallaroo Media)
Tiktok users enjoy the app -- they spend 95
minutes per day on average on Tiktok
(Wallaroo Media)

9. The Importance of Live Videos
● The live streaming marketing is
booming
● A study by Grand View Research
predicts that the live streaming market
is projected to see a three- fold over the
next six years- currently at $70 billion
and expected to be at $224 billion in
2028! (Epiphan Video)
● 80% of consumers prefer to watch live
videos from a brand than read a blog,
and 82% prefer a live stream over
reading a social media post
● 79% say live video facilitates a more
authentic interaction with an audience
(Go-Globe)
● Facebook Live is the most commonly
listed platform for live video
consumption (Influencer Marketing
Hub)
● Quality matters- 64% report being more
likely to watch live events online if the
stream is not delayed from the
broadcast (Limelight)

10. The Importance of Live Videos

11. Next Up:
Pierre DeBois of Zimana Analytics

12. About Zimana Analytics
● Founded in 2009, Zimana Analytics has been in business for 13 years!
● Marketing analytics via Google Analytics
● Data model analysis via R programming
● Speaker (CodeMash, Indy.Code, BrightTALK)
● Contributing Analytics Writer: CMSWire
Visit us at:
www.zimana.com

13. CONSIDER EMAIL FEATURES
CAN SUPPLEMENT VIDEO STREAMS AND DELIVER HOLIDAY OFFER REMINDERS
•Useful for long-term Customer
Acquisition
•Encourage Reminder of Sales
•A Better Way to Deliver
Coupons
•Reinforce Video Content
•Inform customers of new
offering, changes, and issues

14. URL TAGS
CHECK TAGS IN EMAIL OR MEDIA TO SUPPORT YOUR VIDEO
Can concatenate in a spreadsheet
to build URL tags for multiple
campaigns
Maintain a UTM journal so that
dimensions are label consistently

15. •Basic Metrics: Emails Sent, Bounced, and Opened
•CTOR = clicks / emails opened
•Delivered Rate = email sent - emails bounced / email
sent
•Open rate = number of opened / number of delivered
• Open rate >= 20% is acceptable
•Unsubscribe Rate = number of unsubscribed / number
of delivered
•Email conversion rate = outcome / sent
•Look at Landing Page and Site Search Reports as well
EMAIL
METRICS

16. USE SOCIAL MEDIA DASHBOARDS TO GUIDE
COMMUNICATIONS
REINFORCE EMAIL MESSAGES OR DEPLOY VIDEO TO ATTRACT CUSTOMERS
Each dashboard breaks streams
into individual channels
Better view DMs & Hashtags
Dashboards can schedule across
platforms
Use a dashboard channel to
follow hashtags, a product
mention, or brand mention
Audit once a week minimum

17. • See where people generally arrive to your
site or app
• Rank location appeals according to recent
conversions/visits
• Last season or 90 days prior
• Can export into a data model for a forecast
GEOGRAPHIC
REPORTS
USE TO GUIDE FUTURE AD AND VIDEO CONTENT
IDEAS

18. TIME ANALYSIS
Examples of questions include the
following:
How did my online sales data trend,
hourly, after a campaign ad aired?
What months do I see the most traffic
on my website?
Are users of my app or website more
likely to convert in the evening hours, or
during the morning hours?
USE DATE AND HOURS DIMENSIONS IN YOUR GA REPORTING

19. User Referral Traffic Report as a Starting
Guide for activity from your videos and email
campaigns, as well
Note if you are gaining more engaged
audience, if not customers
Use your campaigns to better organize your
messaging into 2023
LAST
THOUGHTS

20. THANK YOU!
Visit us at:
www.lightofgoldpr.com
www.goldbusinessconnect.c
om
https://goldwellnesscircle.c
om
Email:
lightofgoldpr@gmail.com
Or call us at
(212)-786-6838, 646)
399-1678 or call
Debra at (917) 385-1079
Follow us on Twitter,
Facebook, LinkedIn,
Instagram and Youtube
@ lightofgoldpr
Contact us for Marketing (Strategy,
Implementation & Execution), Press,
Media, Branding, Web Design, Digital
and Social Media, Events, and More!
Zimana Analytics Light of Gold PR
Visit us at:
www.zimana.com
Email:
Main@zimana.com
Or call us at
(646)-470-0130
Follow us on Twitter,
Facebook, LinkedIn,
Instagram and Youtube
@ Zimanaanalytics
Contact us for Google Analytics and
data analysis services — from
one-on-one training to use GA reports
to analysis to improve your digital
marketing strategy. One on one
training for using R programming is
also available.