3. “In Komfo we are passionate about social media and
we believe it has fundamentally changed the way we
communicate with each other. We believe companies
taking advantage of the possibilities in social media
will get substantial competitive advantages.”!
!
!
• Founded in 2008 in Copenhagen by 4 entrepreneurs!
• Developed on strong values and partnerships!
• Today we are a powerful team of 65+ social media specialists!
• 400+ enterprise customers across multiple industries!
• Owned by 3 founders & Sitecore 58 % since July 2014!
11. It is getting more and more complex for each
day!
For every Social Media
channel you include,
the more complex and
more disconnected your
brand story becomes.
12. RISK OF SILOS IN ORGANIZATION
Communication
• Key messaging pillars rule
• Branding objectives are
dominating teams
• Conversations and
engagement are typical KPIs
• Is reluctant to talk sales and
hard KPIs on Social Media
Marketing/Sales (ecommerce)
• Numbers rule – SoMe is just
another channel
• Content is designed to be ads
• Content distributed using hyper
targeting methods like CRM
audiences
• Focus on traffic and standard
online conversions as primary
KPIs
16. Social Business Transformation methodology
Source: http://www.slideshare.net/Altimeter/the-evolution-of-social-business-six-stages-of-social-media-transformation
20. Distribute
• Distribute your brand content
using our automated ad
manager using a one click–
optimization!
• Work with objectives to
optimize your campaign
• Time effective and simple
interface
21. Engage
Respond timely to your
community across multiple
social networks and route
messages internally in the
organization.
Facebook thread
Your brand
We have just lanched a new product. Check it out at yourbrand.com
30 Apr 13:44 · Like · 61 · 4 · 14
Facebook Comment
Peter Jackson
Thanks! Looking forward to try it out :)
Allan Gore
Peter Jackson
Your brand
Hi Peter, you can order the product at prices.com
30 Apr 13:47 · 2
Archive Assign
I like what I see! :)
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Daniel Williams
Cool launch! #yourbrand #launch
30 Apr 11:24 · 5
Archive Assign
30 Apr 14:03 · 0
Peter Jackson
30 Apr 21:35 ·
2
Write your comment here
G+ Comment
Chloe Brown
I would like to hear more about – where can I find info?
30 Apr 11:23 · 3
Archive Assign
YouTube Comment
Elisabeth Johnson
I can't see the benefit of this product based on this video :(
30 Apr 1:21 · 1
Archive Assign
Instagram Comment
Jacob Smith
That looks so cool! #yourbrand #coolstuff
28 Apr 17:24 · 10
Archive Assign
Archive thread Assign thread
I can't wait to get my hands on that!
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :)
CHANNEL
New
(4)
Assigned to me
(5)
Assigned
(10)
Facebook Comment
Peter Jackson
Thanks! Looking forward
to try it out :)
30 Apr 13:47 ·
Twitter Mention
Daniel Williams
5 7
Cool launch! #yourbrand
30 Apr 11:24 · 5
G+ Comment
Chloe Brown
I would like to hear more about
– where can I find info?
30 Apr 11:23 · 3
3
2
24. Welcome to the world of Social
Business
Komfo is on a journey:
From
Social Media Marketing tool
èèè
Social Hub – enriching data
and allowing data to flow
freely
DISTRIBUTE
ENGAGE
CREATE
LISTEN
MEASURE
25. One of the first steps on our
journey:
Integrating Sitecore and Komfo
Creating an integration between Komfo
and Sitecore - two market leading
companies in each of their fields – will
generate a unique opportunity for
customers to unfold the potential of
Social Business
26. Access your Social Media
Platform directly from Sitecore
The new Sitecore 8 will have an icon connecting
directly to your Komfo Platform
Sitecore Launchpad Sitecore Social powered
by Komfo
27. Enriching Sitecore Experience
Profile with Social Data
In the new Sitecore 8, data from Social Media
will be part of the experience database
Sitecore Komfo Social
Networks
Matching
Single User!
User handle!
Presented as
request to
Komfo!
User
interactions!
Experience
profile!
(x-files)!
User
interactions!
28. Selected Audience from Sitecore
can be used for marketing
campaigns in Komfo
Custom Audiences can be targeted directly with
messages on Social Media
tea
Select specific
audience/segment
Target specific
audience/
segment
Ad
Manager
CSV
Automation
29. Collect all your marketing
analytics one place
Later there will be easy access to all analytics data from Social
Media in the Sitecore Analytics Dashboards
42.45 %
Total Daily Reach Value
61.81%
28/02 02/03 04/03 06/03 08/03 10/03 12/03
490
51,263,171 € 8,196,880
Fan Penetration
150k
100k
50k
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
44.54%
1301
16.68%
60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
1141 87 165
Analytics board
Analytics
