8 Ways To Determine If Your Brand Is Likeable

1. 8 Ways To Determine If Your Brand Is Likeable

2. Cara Friedman Senior Director of Marketing, Likeable Media @Caraizzle

3. Have a question? ∞ Tweet questions to @LikeableMedia, or use the hashtag #likeable ∞ Ask questions on Likeable’s Facebook page at fb.com/LikeableMedia ∞ Use the chat bar in GoToWebinar to ask questions! #likeable

4. What’s inside? ∞ Meet Likeable ∞ Why Be Likeable ∞ What Is Likeability? ∞ Measure Likeablility ∞ 8 Ways to BE More Likeable ∞ Questions/Feedback #likeable

5. WE BEGAN AS THIS #likeable

6. #likeable

7. #likeable

8. Why do I want to be likeable? #likeable

9. FUN FACT According to a study done in 2005, an ad’s likeability accounted for 80% of whether it was remembered later. People choose (and purchase from) who they like and the more you are liked, the more positive things will come to you. #likeable

10. What is Likeability? #likeable

16. How do you measure Likeability? #likeable

20. How WE measure Likeability Listening Interactions Kinetics Extension #likeable

21. 8 Ways To Determine If Your Brand Is Likeable #likeable

22. 8 Ways To Determine If Your Brand Is Likeable Listening 1. Listen beyond your owned communities 2. Change attitudes #likeable

23. 8 Ways To Determine If Your Brand Is Likeable Listening 1. Listen beyond your owned communities 2. Change attitudes #likeable

24. 8 Ways To Determine If Your Brand Is Likeable Interactions 3. Create compelling content 4. Reward conversation #likeable

25. 8 Ways To Determine If Your Brand Is Likeable Interactions 3. Create compelling content 4. Reward conversation #likeable

26. 8 Ways To Determine If Your Brand Is Likeable Kinetics 5. Set goals for speediness 6. Respond to the positive and the negative #likeable

27. 8 Ways To Determine If Your Brand Is Likeable Kinetics 5. Set goals for speediness 6. Respond to the positive and the negative #likeable

28. 8 Ways To Determine If Your Brand Is Likeable Extension 7. Invest in growth 8. Incentivize growth #likeable

29. 8 Ways To Determine If Your Brand Is Likeable Extension 7. Invest in growth 8. Incentivize growth #likeable

30. RECAP 1. Listen beyond your owned communities 2. Change attitudes 3. Create compelling content 4. Reward conversation 5. Set goals for speediness 6. Respond to the positive and the negative 7. Invest in growth 8. Incentivize growth #likeable

31. REMEMBER Likeability leads to…. - More repeat customers - Higher profitability - Larger reach - Happier employees - And more! #likeable

32. Questions? Feedback? Cara Friedman @Caraizzle @LikeableMedia

8 Ways To Determine If Your Brand Is Likeable

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8 Ways To Determine If Your Brand Is Likeable

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