1. Why It’s So Important To Be Likeable On Facebook & How To Do It October 28, 2010 Dave Kerpen, CEO, Likeable

2. 05/27/11 our heritage

3. 05/27/11 meet Likeable Media’s clients *partial list

4. 05/27/11 Likeable Social Media, the book (May 2011, McGraw-Hill)

5. Word of mouth has always been the best form of marketing for your business. People do business with people and businesses they know, like and trust. People trust their friends… social media at its core

6. with social media, the definition of “friends” has changed drastically 05/27/11

7. join the conversation Did You Know that 85% of social media users expect organizations to interact with them on social sites?* *2008 Cone “Business in Social Media” Study The Reality is… The Conversation Is No Longer Optional . 05/27/11

8. Are You READY To Change How You Do Business? but the question is… 05/27/11

9. Joining the conversation using It’s not a question of if but when and how you will join the conversation. 05/27/11

10. 500 million + 05/27/11

11. 05/27/11 facebook profiles If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals.

12. 05/27/11 facebook groups Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private.

13. 05/27/11 facebook fan pages Established for businesses: Become a LIKER Completely public, don’t need to be a member of Facebook to view HIGHLY functional.

14. 05/27/11 facebook community pages

15. will this network work for you? 05/27/11

16. Facebook.com/ striderite Facebook.com/ OmahaSteaks Facebook.com/OnePurrfectPlace Facebook.com/1800flowers *Dimensions: 200 x 500 optomize your profile picture 05/27/11

17. New width: 520 Old width: 760 what changed in tabs? 05/27/11

18. fbml/landing tabs 05/27/11

19. create a coupon or giveaway 05/27/11

20. 05/27/11 create a contest or sweepstakes

21. It’s not enough to have a presence on social networks. You need to provide value on a regular basis and have something to say that appeals to your target audience. content calendar 05/27/11

22. How Do You Fit Social Media In? You’re already too busy ! Plus, you’re not a tech person! how to make this fit for you

23. Less Automation, More Conversation! tips for making it work

24. Choose the Way You Automate tips for making it work

25. be likeable Likeable “ Like”able 05/27/11

32. If nobody “like”s your updates, (or comments), nobody will even see your updates in their News Feeds 05/27/11 engaging status updates

33. use virtual gifts, polls and quizzes to your advantage 05/27/11

34. hypertarget your perfect customers using facebook ads 05/27/11

35. hypertarget your perfect customers using facebook ads 05/27/11

36. hypertarget your perfect customers using facebook ads 05/27/11

37. hypertarget your perfect customers using facebook ads 05/27/11

38. hypertarget your perfect customers using facebook ads 05/27/11

39. hypertarget your perfect customers using facebook ads 05/27/11

40. just for fun: nanotargeting 05/27/11

41. facebook insights 05/27/11

42. 05/27/11 facebook places

43. new social plugins: the like button 05/27/11

44. the like button 05/27/11

48. thank you & grand prize Dave Kerpen CEO Likeable Media 1001 Avenue of Americas Suite 1501 New York, NY 10018 http://likeable.com Engage with us @likeablemedia on Twitter Ask us questions @ http://facebook.com/LikeableMedia Or, call us anytime @ 212.660.2458 Likeable Social Media, the book (May 2011, McGraw-Hill) 05/27/11