4. LULULEMON ATHLETICA – Ignores customers’ complaints regarding
transparent pants and instead uses social media to post content unrelated
to the incident.
5. LULULEMON ATHLETICA – Ignores customers’ complaints regarding
transparent pants and instead uses social media to post content unrelated
to the incident.
KRYPTONITE LOCKS – “Toughest lock in bike security” picked with a Bic
ball point pen. Despite blogs and, local newspaper stories and a feature in
the New York Times, the brand failed to respond.
6. LULULEMON ATHLETICA – Ignores customers’ complaints regarding
transparent pants and instead uses social media to post content unrelated
to the incident.
KRYPTONITE LOCKS – “Toughest lock in bike security” picked with a Bic
ball point pen. Despite blogs and, local newspaper stories and a feature in
the New York Times, the brand failed to respond.
UNITED AIRLINES – Breaks David Carroll’s guitar and makes little effort
to compensate him. David’s response; make a music video. Four days
after the videos release, United Airline’s stock price dropped 10%, costing
stockholders over $180m in value. The video on the other hand is a smash
hit with over 10m views.
7. BANK OF AMERICA – Claims to have over 100 people managing its
accounts and yet somehow managed to completely ignore its customers
and respond with a bevy of non-sequitor responses.
8. BANK OF AMERICA – Claims to have over 100 people managing its
accounts and yet somehow managed to completely ignore its customers
and respond with a bevy of non-sequitor responses.
AMERICAN AIRLINES – It turns out that American Airlines will respond
positively to almost any tweet you send its way — even if you call AA “the
largest, sh---iest airline in the world.”
36. Customers who engage with a brand online report
spending 20%-40% more on that brand, or on that
company’s products.
The Result of Listening
37. Customers who engage with a brand online report
spending 20%-40% more on that brand, or on that
company’s products.
70% of Americans are willing to spend an average of 13%
more with companies who they feel provide above-par
customer service.
The Result of Listening
38. Customers who engage with a brand online report
spending 20%-40% more on that brand, or on that
company’s products.
70% of Americans are willing to spend an average of 13%
more with companies who they feel provide above-par
customer service.
IBM’s “Listening for Leads” initiative has uncovered
millions of dollars worth of sales leads through their
intelligent listening program and has enabled them to
close a lot of business.
The Result of Listening
39. Now it’s my turn
to listen to you
#LikeableAudit
41. Upcoming Speaking Events
June 12th in New York City
Receive 15% off your ticket
Use promo code: LIKEABLE15
voxburner.com/events
June 16-19th in Orlando, FL
Receive 10% off a
Full Access or VIP Ticket
Use promo code: LIKEABLE
socialfreshconference.com