3. Agenda
• Define
Influence
• Reasons
for
the
Rise
of
the
Digital
Influencers
• 5
ACributes
of
Influencers
• AcEvaEng
Your
Pillars
of
Influence
• So,
I’m
InfluenEal.
What
now?
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4. What is digital influence?
• TradiEonal
-‐
Act,
power,
or
capacity
of
causing
an
effect
(indirect
or
intangible)
• Digital
–
Ability
to
cause
effect,
change
behaviors,
and
drive
measurable
outcomes
online
6. Reasons
for
the
Rise
of
the
Digital
Influencers
1. Free/low-‐cost
Internet
2. Easy
to
use
social
media.
Anyone
can
become
a
publisher!
3. Algorithms
that
idenEfy
influencers.
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8. 5
ACributes
of
Influencers
Connected Activists Active minds
Impact Trendsetters
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9. Activating Your Pillars of Influence
1. Your Reach
– Are
you
popular?
Where’s
your
social
proof?
• Build
your
tribe.
Add
friends.
Gain
followers.
Gain
likes.
Show
the
numbers.
Blog
frequently.
– Where
are
you
located?
• You
won’t
reach
communiEes
not
located
near
you.
Transfer,
maybe?
– Did
you
invest
in
goodwill
with
me
as
a
part
of
your
community?
• Be
generous.
Reciprocate.
Engage
in
conversaEon.
Comment
on
other
blogs.
10. Activating Your Pillars of Influence
2. Your Relevance
– Are
you
an
authority
in
your
topic?
• Tweet
more!
Post
more
updates!
Focus
on
a
topic!
Don’t
spread
yourself
too
thin.
Write
content
worth
sharing.
– Are
you
trustworthy?
Reliable?
Do
I
believe
in
your
ability
or
strength?
• Be
helpful.
Give
recommendaEons.
Share
what
others
need
to
know.
– Do
I
sympathize
with
your
cause?
• Vary
the
medium
of
the
same
message:
Use
photos,
videos
if
need
be.
11. Activating Your Pillars of Influence
3. Your Resonance
– How
o@en
do
you
talk
about
the
topics
I
care
about.
• Be
consistent.
Adhere
to
a
posEng
schedule.
– How
long
is
it
visible
on
my
stream?
• Post
o`en.
Time
your
updates.
– Are
other
people
talking
about
the
same
subject
too?
• Talk
to
other
influencers
to
extend
your
influence
to
new
groups.
Get
retweeted,
liked,
reshared
by
them
12.
That is your social capital. Your Potential Influence.
Not REAL influence.
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14. “Influence is much more than a score. This is about
reaching people not just because they’re connected,
but because they serve a role within their online
community.
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