The Power of Promotional Products: Advertising Specialties Impressions Study. Copyright ASI (Advertising Specialty Institute) and "The Number That Matters" presented to BNI Embarcadero by Andy Foster.

1. The Power of Promotional Products: Advertising Specialties Impressions Study

6. Solution 1—End-Users Remember the Brands on the Items They’ve Received

8. Solution 2—42% of end-users have a MORE favorable impression of an advertiser after receiving the item

10. Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive

12. Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item

14. Solution 5—Writing Instruments Are The Most-Recalled Promotional Item

16. Solution 6—The Typical Promotional Product is Kept for 7 Months

18. Solution 7—End-users keep items that are USEFUL

20. Solution 8—Bags are the most frequently used apparel item

22. Solution 9—Many Advertising Specialties Are Used Every Day

24. Solution 10—Promotional Products Deliver Significant Numbers of Impressions

26. Solution 11-The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent

28. Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media