2. Introduction
Nestle India
an overview
Mission and
vision of nestle
Nestle brands
B CG matrix of
Nestle
3. “Nestlé” is a Swiss-German word which means “Little
Nest”
Nestlé is the worlds’ number one food company.
5th largest company of the world according to its turn
over.
2 million 31 thousand people employed from all over
the
world.
4. Nestlé India is a vibrant Company that provides products of
global standards.
India's 'Most Respected Companies' and amongst the 'Top
Wealth Creators of India‘
Nestlé India facilitates initiatives that help to improve the
quality of life.
5. Largest diversified food company in India with the widest
product range
Excellent Image, Strong Brands
Strong and effective distribution network
Excellent Image/
Relations with Trade
6. M ission : “Nestle is dedicated to providing the best food to people
throughout the day, throughout their lives throughout the world.
W ith our unique experience of anticipating consumer needs and
creating solutions. Nestle contributes to your well being and
enhances your quality of life” .
Vision : “Our Vision is to be the leading Food & Beverage companies
in the world providing customers with healthy food at affordable
prices”.
7. MILK PRODUCTS AND NUTRITION PREPARED DISHES AND COOKING
AIDS
1. Nestle Everyday Dairy
Whitener 1.Maggi 2 minute Noodles
2. Nestle Everyday Ghee 2.Maggi Atta Noodles
3. Nestle Milk 3.Maggi Cup Mania
4. Nestle Slim Milk 4.Maggi Soups
5. Nestle Milkmaid 5.Maggi Sauces
6. Nestle Dahi 6.Maggi Pazzta
7. Nestle Neslac
BEVERAGES CHOCOLATES AND
CONFECTIONARY
1.Nescafe Classic
2.Nescafe Sunrise Premium 1.Nestle Kitkat
3.Nescafe Sunrise Classic 2.Nestle Milkybar
4.Nescafe Cappuccino 3.Nestle Bar-One
5.Nescafe Ice Tea 4.Nestle Munch
6.Nescafe Hot Tea Mixes 5.Nestle Eclairs
7.Nestle Pure Life 6.Nestle Polo
8. Nestlé in India – major
milestones
Launched
Launched in 1983 in 1995 Go Live 2006
Started as a Trading
House in 1912
Rs.10,000.
India
Company in 1995
2007 - Best
Launched in 1986 performing
market in AOA
Launched
in 1964 Launched in 2003
Launched in 1990
9. It is a portfolio planning model which is based on the
observation that a company’s business units can be
classified in to four categories:
Stars
Question marks
Cash cows
Dogs
It is based on the combination of market growth and
market share relative to the next best competitor.
12. Position: Question
Product: Maggi Sauce
Mark
T ketchup market in India is estimated to be around Rs 220
he
crore
Maggi sauce has a market share of 47% as compared to its
competitor
kissan with 26%
Maggi Sauce highlighted with top television celebrities but
there
was a considerable time lag in promotion
13. Product: Kit Kat
K K has an upper edge over its competitors
it at
Rise of competitors, especially Perk, K K seems to have
it at
loosened up its grip in the market
Nestles market share in chocolate segment is 25% as
compared to Cadbury 70%
14. Position: Star
Product : NESCAFE
Leading coffee brands in Indian market
Not only high market share but growth rate is also
significantly
high
Nescafe market share in the instant coffee segment is 52%
compared to B which has 43% of market share.
ru
Launched in
1964
15. Product : CERELAC
One of the leading baby food products
Long hold in its market share almost more than one & a half
decade
Nestle has 80% market share in baby food segment
It is a major contributor for Nestle India’s revenues with
68% market share compared to its competitor Heinz.
16. Position: Cash Cow
Product : Maggi Noodles
H market share but market growth rate is not very high.
igh
80% market share in the Rs.1300 crore instant noodles
segment
Maggi noodles has a market share of 70% as compared to top
ramen 19%
17. Product: Nestle Dahi
Majority of the consumers are unaware that Nestle offers a
Dahi
Concept of packaged Dahi is not being accepted by the
consumer
Lack of a growing market makes Nestle Dahi to be placed
in as a Dog
