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Why You Can’t 
Score 
On Social Media 
...WITHOUT LANDING PAGEs
Tia Kelly 
Social Strategist, Unbounce 
@lil_tea 
#OMGConf
A lot of marketers 
have great ideas.
A lot of marketers 
have great ideas. 
are making a huge mistake.
They’re sending their social traffic
They’re sending their social traffic 
to
They’re sending their social traffic 
to 
their
They’re sending their social traffic 
to 
their 
home page.
They’re sending their social traffic 
to 
their 
home page. 
Carmine Marinelli/QMI AGENCY
NSAMCWADLP 
@oligardner
? 
Takashi Hososhima
Never Start A Marketing Campaign 
Without A Dedicated Landing Page 
@oligardner
Social Media 
Never Start A Marketing Campaign 
Without A Dedicated Landing Page 
@oligardner
Social Media 
Never Start A Marketing Campaign 
Without A Dedicated Landing Page 
dedicated landing page 
Distinct from your main website. 
@oligardner 
One goal. 
One call to action.
Social Media 
Never Start A Marketing Campaign 
Without A Dedicated Landing Page 
dedicated landing page 
One goal. 
Distinct from your main website. 
@oligardner 
One goal. 
One call to action.
Ad example
Ad example
34 leaks!
ALL THE 
THINGS!!!!!
NSAMCWADLP
landing page
home page
A little test…
landing page
Veronica L. Almy Wright
Veronica L. Almy Wright 
landing page
landing page
landing page
landing page
landing page
First Impressions
tinder
message 
match 
Strong message match reassures people 
they have come to the right place.
message 
match
If you send your prospects 
to your home page:
If you send your prospects 
to a dedicated landing page: 
score!
14 leaks 
+ 48 more below the fold
One goal.
score!
Soooo… 
when else can 
I use them?
Webinars
Webinars
Webinars Ebooks
Webinars Ebooks
CONTESTS
CONTESTS
CONTESTS Events
CONTESTS Events
Bios
Bios
Bios PRODUCT 
LAUNCHES
Bios PRODUCT 
LAUNCHES
bffs
What we do at 
Unbounce…
Webinar!
Google URL Builder
http://webinar.unbounce.com/mythbusting/ 
Google URL Builder 
Social 
Facebook 
conversion-rate-optimization 
Webinar-Tim-Ash
1743 registered
1743 registered 
50.17%
1743 registered 
50.17%
1. NSAMCWADLP 
2. ONE GOAL 
3. MESSAGE MATCH 
3. LPs 4 LYFE
score!

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