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Benefits of social media marketing

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Social media marketing can provide many benefits to businesses including increased marketing effectiveness, revenues, website traffic and brand recognition. The most important social media platform is Facebook, used by 51% of marketers. Effective social media marketing tasks include creating and distributing content while engaging with and responding to followers. Specific techniques include influencer marketing, campaigns and contests to promote engagement. Examples of successful social media campaigns include Nike's #makeitcount campaign and Lay's Do Us a Flavor contest that increased sales. The Ice Bucket Challenge on Facebook and Twitter raised $115 million in donations for ALS research.

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Benefits of Social Media Marketing
Social Media Marketing Trends 81% use Social Media Increased marketing effectiveness Increased revenues Increased website traffic
The most important social platform for marketers is... 51% 21% 13% 4% 4% 3% 2% 2% Users Facebook LinkedIn Twitter YouTube Google+ Pinterest Instagram Forums
The main tasks of a social media marketer Create content Respond to comments Engage followers Distribute the content
How SMM can improve your business Increased Brand Recognition. Improved Brand Loyalty More Opportunities to Convert Higher Conversion Rates Increased Inbound Traffic Decreased Marketing Costs Richer Customer Experiences Improved Customer Insights
Specificity of SMM Two-way interaction Part of a group Virtual communities Exchange of views Interpersonal communication Understanding consumers’ needs
Social Media Marketing Techniques 1. Influencer marketing Engagement of opinion formers and opinion leaders 2. Campaigns and contests Create content with hashtags. Get more likes
NIKE #makeitcount • Endorsed by a number of Olympic and world athletes. • Youtubers Casey Neistat and Max Joseph • Nike saw an 18% increase in profit
Lay's-Do Us a Flavor • $1 million prize for whatever flavor was voted the best • 3.8 million fans participated • Lays gained a 12% increase in sales
Mercedes #CLATakeTheWheel • Engaged Instagram photographers that all have around 500,000 followers. • The photographers just need to include the hashtag #CLATakeTheWheel, their followers just need to like the photos • Asked youtuber Neistat to make a commercial
TOMS #withoutshoes • Would you go barefoot for a day? • One photo of bare feet=a new pair of shoes to a child in need
ICE BUCKET CHALLENGE • Over 2 million people were tagged in Ice Bucket Challenge videos on Facebook • The aim was to promote the awareness of ALS • Dump a bucket of icy water on your head and donate $10 • If you refuse you should donate $100 • Donations have been used primarily towards ALS research • Many high-profile individuals participated • $115 million donation • The success was due to Facebook and Twitter
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Benefits of social media marketing

  • 2. Social Media Marketing Trends 81% use Social Media Increased marketing effectiveness Increased revenues Increased website traffic
  • 3. The most important social platform for marketers is... 51% 21% 13% 4% 4% 3% 2% 2% Users Facebook LinkedIn Twitter YouTube Google+ Pinterest Instagram Forums
  • 4. The main tasks of a social media marketer Create content Respond to comments Engage followers Distribute the content
  • 5. How SMM can improve your business Increased Brand Recognition. Improved Brand Loyalty More Opportunities to Convert Higher Conversion Rates Increased Inbound Traffic Decreased Marketing Costs Richer Customer Experiences Improved Customer Insights
  • 6. Specificity of SMM Two-way interaction Part of a group Virtual communities Exchange of views Interpersonal communication Understanding consumers’ needs
  • 7. Social Media Marketing Techniques 1. Influencer marketing Engagement of opinion formers and opinion leaders 2. Campaigns and contests Create content with hashtags. Get more likes
  • 8. NIKE #makeitcount • Endorsed by a number of Olympic and world athletes. • Youtubers Casey Neistat and Max Joseph • Nike saw an 18% increase in profit
  • 9. Lay's-Do Us a Flavor • $1 million prize for whatever flavor was voted the best • 3.8 million fans participated • Lays gained a 12% increase in sales
  • 10. Mercedes #CLATakeTheWheel • Engaged Instagram photographers that all have around 500,000 followers. • The photographers just need to include the hashtag #CLATakeTheWheel, their followers just need to like the photos • Asked youtuber Neistat to make a commercial
  • 11. TOMS #withoutshoes • Would you go barefoot for a day? • One photo of bare feet=a new pair of shoes to a child in need
  • 12. ICE BUCKET CHALLENGE • Over 2 million people were tagged in Ice Bucket Challenge videos on Facebook • The aim was to promote the awareness of ALS • Dump a bucket of icy water on your head and donate $10 • If you refuse you should donate $100 • Donations have been used primarily towards ALS research • Many high-profile individuals participated • $115 million donation • The success was due to Facebook and Twitter