4 Key Steps To Grow Your Business

4 KEY
STEPS
TO GROW
Y O U R
BUSINESS

ANALYZE
YOUR BUSINESS
MODEL
DEFINE
YOUR STRATEGIC
GOALS
PLAN
YOUR
PROJECT
FIND
THE RIGHT
LOCATION
1 2 3 4
4 STEPS
TO SUCCESS
WITH LILLE’S AGENCY

I started the business with
a simple question:
How can we make the
process of buying a
computer better?
The answer was:
Sell computers directly
to the end customer.
Eliminate the reseller’s
markup and pass those
savings on to the
customer.
MICHAEL DELL
FOUNDER AND CEO OF DELL INC.

Analyze your business model
WHERE IS
YOUR COMPANY TODAY?
WHERE WILL IT BE TOMORROW?
How can I
make my
company more
successful?
What conditions
encourage
my company’s
development?
What is our best
environment for
growth?

1 - ANALYSER VOTRE BUSINESS MODEL
BUSINESS MODEL
USE YOUR
Reinventing your business model doesn’t
require new technologies or the creation
of new markets.
Innovation alone can lead to change in
reply to the following questions:
What products or services should we
offer?
When is the right time to make a
decision?
Who makes those decisions and why?
TO GENERATE VALUE

GROWTH
OPPORTUNITIES
Identify your
The ability to generate and
identify opportunities is one of an
entrepreneur’s most important skills.
This need to produce new, useful
ideas means that creativity is the
foundation of the entrepreneurial
process.

DEFINE
YOUR OBJECTIVES
SMART objectives are key to
positive growth.
All successful companies have
specific, measurable, achievable,
realistic and timely goals to help
determining what their future
looks like.

Define your
KEY SUCCESS
FACTORS
Before focusing solely on your
future growth, you need to make
sure you are on the right path.
Make sure that your company is
viable and profitable. Forecast
results for at least the next three
years.

Clients say,
- "What’s your strategy",
and I say,
- "Ask me what I believe first."
That’s a far more enduring
answer.
Virginia Rometty
CEO - IBM Corp.

Define your strategic goals
WHAT PATH
SHOULD I TAKE?
WHAT DO I NEED FOR SUCCESS?
What makes my
organization
unique and what
is its fundamental
purpose?
Is this clearly
communicated to
my customers?
Can the company
leverage this to
generate a profit?

PRIORITIES FOR
GROWTH
Define your
Depending on your development
cycle, you may focus on the end
goal (launching a new service, for
example), or a financial target (during
a downturn, for example).

CAPTURE
THE VALUE
found in your
new environment
Regions aren’t just simply geographic
divisions, but rather, they provide a
framework within which to carry out
collective development. Geographic
proximity facilitates business
opportunities, mutual benefit, and
cooperation on innovative projects.

BUSINESS MODEL
Identify
the local key success
factors of your
developed locally
Conduct your business according to the
three rules of sustainable development
(economic, environmental and social)
to maintain your reputation, anticipate
risk, and promote innovation within your
market.

CHAMPIONS
Identify your
To accomplish true change, employees
need independence and the ability to
be able to make their own decisions.
These elements have become very
important for the increasing number
of companies who use a collaborative
approach.
It is critical that companies create
a process to identify and manage
high performers while implementing
strategies to help them grow, increasing
retention.

Plans are only good
intentions unless they
immediately degenerate
into hard work.
Peter Drucker
Consultant, educator, author

Plan your project
HOW DO I TRANSFORM
MY BUSINESS PLAN
INTO ACTION?
How do I evaluate
the various
scenarios?
How do I leverage
these opportunities
into well-timed forays
into the market?
How do I manage
the risks inherent to
my goals?

Selecting key
scenarios using the
GARTNER HYPE CYCLE
The Hype Cycle represents a technology’s life cycle
and its forward trend at any given moment.
By analyzing trends, this tool enables decision
makers and entrepreneurs to look forward to the
technologies of tomorrow and make strategic
decisions that encourage growth.

ACTION PLAN
Create your
Every department in the company
has a stake. There are sales action
plans and those for marketing, HR,
logistics, quality assurance and on
and on. Even if the content of each
plan is different, the form and the
methodology remain the same.
Approaching this methodically
will pay off in the end. You can
tell it’s worth it when you review
your goals: define, organize and
implement the means to attain the
goals you have set.

Measure
performance:
MANAGEMENT
COCKPIT
The goal of the management cockpit is to
progressively and simultaneously improve
the three pillars of this strategic approach:
operational key performance indicators,
modeling and measuring objectives by
selecting appropriate financial and non-
financial indicators as well as a dashboard
that presents information about the value
and behavior of these indicators in an
ergonomic fashion.

RISK
EXPOSURE
Manage your
Moving forward doesn’t mean
simply accepting any level
of risk. It means consciously
taking measured, managed
risk.
Managing risk means knowing
how to identify, quantify and
reduce it effectively as well
as weather any potential
economic impact.

We will intensify our
efforts to build out our
infrastructure overseas
and to develop products
that are tailored to
individual markets.
Sergey Brin
Fondateur - Google

Find the right location
HOW DO I FINALIZE
MY PROJECT TO DEVELOP
MY BUSINESS OVERSEAS?
How do I
choose the best
location for my
business?
Who are the best
partners for my
company?
What type of talent
should I recruit?

Create a detailed
SHARED CALENDAR
for maximum growth
Implement a shared strategic and
operational action plan so that all project
participants can work as a team to efficiently
execute project activities.

Attract and retain
NEW TALENT
At the heart of any business strategy, human
resources must be valued for a company to
be able to increase its competitiveness.
Assistance developing a new location also
includes helping employees integrate into
their new environment, providing in-depth
knowledge about the local community and
an efficient network of local partners (HR
resources, recruitment, schools, real estate
agencies, government offices).

Connect with your
LOCAL
BUSINESS NETWORK
Research labs, training organizations,
professional associations, HR specialists and
others are the potential partners who can help
you grow locally.
Economic development agencies are regional
resources that can guide you through your new
environment. Don’t miss out!

Find the right location
“For the opening of our new office, Lille’s agency very
quickly took into account all the requirements that
we had expressed and proved to be a very efficient
representative, introducing us to appropriate contacts,
particularly helpful for our commercial real estate
needs.”
Eric Fripp, General Manager, Fimatec Ingénierie
- company established in February 2014, in Villeneuve d’Ascq

The 4 steps of your business development
LET US HELP YOU
STEP THROUGH
THE PROCESS.
Lille’s agency, a business development and consulting agency, provides its services free of charge. With
expertise in assisting companies in finding a location or relocating, Lille’s agency has 30 years of experience
helping business leaders grow their companies in the Lille metro.
www.lillesagency.com | twitter.com/lillesagency | linkedin.com/company/lille%27s-agencywww.lillesagency.com | twitter.com/lillesagency | linkedin.com/company/lille%27s-agency
contact@lillesagency.com
+33 (0)3 62 14 50 06

4 Key Steps To Grow Your Business

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