2. To answer this evaluation question I am
going to compare all 3 of my products
while referring to audience feedback that is
relevant. I will explain the aspects that I
feel are most effective and why.
3. http://youtu.be/PdGQRR8x4NQ
Above is the link to my final teaser trailer. I feel that this is an effective teaser trailer.
With reference to my audience feedback; all people who viewed the trailer commented
on the fact that the music complimenting the content built up excitement and tension
which left them at a climax. They commented that they enjoyed the trailer and that it
looked very professional. From my point of view The first thing that is apparent to
me as being effective is the blank screen with just the diegetic sound of the phone. I
incorporated the blank screen to allow the audience to start thinking by associating the
ringing noise with what they thought would appear next, the phone. I used a range of
close ups to allow the audience to figure out the important objects and aspects of the
trailer. As there is numerous amounts of close ups I feel that there would have been a
successfully link made between the shown objects and the important role they will play
in the film. Another aspect to the trailer that makes it effective is the superimposed text
that is incorporated between the cuts. As the storyline to this has a twist it is important
that the audience has an insight to this. This is done by mainly using the text to explain
what is going on to the audience but there is not enough information given that
completely gives it away. They will be able to associate the significance of the phone
with the clues in the text as well as in the title of the film. Another aspect of the film
that is effective is using fast cuts. This adds to the level of intensity created throughout
the trailer. Another important aspect is when the theme tune suddenly cuts off to a
dial tone. This provides another aspect that the audience can relate to the phone but
also ends the trailer dramatically interrupting the climax so it will leave a lasting effect.
4. FILM POSTER
I feel this film poster is the most effective aspect of my promotional
package. I feel the effort put in to find tutorials allowing me to create a
shatter effect has resulted in a poster that looks unique and extremely
professional. It incorporates all the usual conventions of real film
poster but the special effect used gives it that edge which places it as
more eye catching and effective than the majority of the film posters I
analysed. I created this poster to give the audience another link to the
mobile phone. There are subtle clues in this poster that portray the
idea that the main character is being teleported to a different location
and this event is connected to the mobile phone. I ensured this
portrayal was done successfully as the face shatter effect gives the
illusion of movement and along with the title and the character holding
the phone allows the audience to connect this occurrence to the mobile
phone. However, I feel it does not give too much away as this would
not entice the audience to go and view the film.
5. MAGAZINE FRONT COVER
I feel this magazine front cover is effective in being unique from
current products on the market. I incorporated a de-saturated image as
this was not common in the mag front covers I analysed. The image is
effective in allowing the surrounding text to stand out to the reader as
this is important if the magazine was published, it would need to stand
out amongst it competitors QR code is effective in appealing to its
target audience of 15-25 as majority of young people will be the owner
of a smartphone that will be compatible to use this aspect with. The
black box behind the magazine title was used to allow the audience to
detect the film title and differentiate it from the rest of the text used.
6. HOW EFFECTIVE IS THE
COMBINATION?
I feel that the combination of my promotional package is extremely effective. I fel that I
have used my skills with the production programmes to my highest ability to produce
professional looking products. I believe that all three products appeal to my target
audience of young males aged 15-25. I feel it is effective in doing so as 1. the trailer uses
a main character of similar age to the target audience. As well as reflecting conventions
of masculinity e.g. hegemonic norms of action, dominance and violence. 2. the poster
also incorporates this character so the target audience can strengthen this association they
have with the character and 3. the mag cover uses an image of the character with his
girlfriend. This allows the target audience to view him as a real person which will further
strengthen the hyper reality association they have with him. I also feel the package is
effective at reflecting the genre of action sci fi. The teaser trailer uses fast cuts of chase
scenes to reflect the action and incorporated a twist of teleportation to reflect the sci fi.
The poster also reflects this genre, not so much the action but definitely the sci fi. The
image is appearing to be transporting else where giving the illusion of abnormal going’s
on that would not normally occur in everyday life therefore further reflecting the sci fi
aspect of the genre.
7. AND FINALLY …
ALL THREE PRODUCTS SHOW A CLEAR
SENSE OF SYNERGY!!!
All three products use content or an image of the main character. This allows a clear link to be
associated between the products by the audience recognising the character. The title of the film
is also within each product and it always uses the same font. This further adds to the
recognition and associations that take place.
