3. Global diffusion of Facebook
0
10
20
30
40
50
60
70
80
90
100
0 Innovators Opinion Leaders Early Majority Late Majority Laggards
%onlineusersonFacebook
% of online users on Facebook
Series1
US &UK
Germany
Brazil
France
Data Source: Checkfacebook.com 10/25/2010
4. February 2004: Mark Zuckerberg and co-founders Dustin Moskovitz, Chris
Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/
5. September October 2005: Facebook expands to add high school
networks, initially in the US and the moving internationally. The
photos application is added
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/
6. May 2006: Facebook expands to include work networks, and by
the end of 2007 reaches more than 12million active users
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/
7. October 2007: Facebook launches Facebook Platform for Mobile,
and reaches over 50 million active users
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/
8. April 2008: Facebook Chat is launched as well as translation
applications for 21 additional languages
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/
9. August 2008: Facebook reaches over 100 million active users globally
http://www.insidefacebook.com/2008/08/19/mapping-facebooks-growth-over-time/
