2. packaging has developed well
beyond its original function as
merely a means of product
protection
Source: Journal: The Power of Packaging
3. a key marketing role in developing
on shelf appeal, providing product
information and establishing brand
image and awareness.
Source: Journal: The Power of Packaging
4. Packaging is the “Container” for a
product, including Design, Color,
Shape, Labeling, and material used.
Source: Arens,1996
5. Packaging is crucial, given that it is
the first thing that the public sees
before making the final decision to
buy
Source: Vidales Giovannetti, 1995
6. Source: Journal: The Power of Packaging
Physical Protection
Barrier Protection
Marketing
10. Source: Journal: The Power of Packaging
Convenience
Handling the product
Display
Open and close the package
11. Source: Journal: The Power of Packaging
Information
Product Label
Contain of the package
Product Information
12. Source: Journal: The Power of Packaging
-Shock
-Drop
-Dust
-Temperature
Scheme How to Store Goods …
(Warehouse)
-Liquid
13. Source: Journal: The Power of Packaging
-Shock
-Drop
-Dust
-Temperature
Scheme How to Transport Goods …
-Liquid
14. Source: Journal: The Power of Packaging
Fragile
No Hand
Hock !!
Kept away
Form Water
This Way UpCentre of Gravity
Kept away
Form Sunlight
Don’t Clap
15. Source: Journal: The Power of Packaging
Primary Packaging
Secondary Packaging
Tertiary Packaging
16. Source: Journal: The Power of Packaging
Primary Packaging …
“the material that first envelops the product and holds it”
Example: Plastic, Laminated Tubes,
17. Source: Journal: The Power of Packaging
Secondary Packaging …
“outside the primary packaging, perhaps used to
group primary packages together.”
Example: Boxes, Shrink warp, Cartons
18. Source: Journal: The Power of Packaging
Tertiary Packaging …
“is used for bulk handling, warehouse storage and transport shipping”
Example: Barrel, Bulk Container
19. Source: Journal: The Power of Packaging
Tertiary Packaging …
“is used for bulk handling, warehouse storage and transport shipping”
20. Source: Journal: The Power of Packaging
Protect the product
Promote the product
Convenience
Identification
Value added product
28. Source: Journal: The Power of Packaging
Protect the Product
Attractive
Green packaging
Durability & Low Cost
Good Shape & Design
29. Source: Journal: The Power of Packaging
Safety product
Easy to storage
Easy distribution
Helps in advertising
Make the product popular
In Company side …
30. Source: Journal: The Power of Packaging
Protect the product
Easy to storage
Easy Information
The exclusive sense
Convenience
In Customer side …