Healty food restaurant

Final Examination
BUSINESS FEASIBILITY STUDY
Made Padmi S (3094702)
Eka Darmadi L (3094802)
Levina Rolanda T (3094804)
Niki Jayanthi (3095803)
Rafika Wendy S (3095807)
Zaynab M (3112715)
Yongjing S (3112737)
Faculty of Business and Economics
University of Surabaya
2012

MARKETING ASPECTS
Business Review
1. Change
Nowadays, there are some diseases threaten people that caused by unhealthy food
and environment such as diabetes mellitus, cholesterol etc and pollution in
metropolitan city. From those phenomena, therefore people become more concern
on choosing healthy food and beverages. However, in Surabaya, there are still not
so many café which sell healthy food and beverages. Moreover, in today’s
emerging economy condition in Indonesia especially in Surabaya it opens the
business opportunity and growing economic welfare to Surabaya people.
Therefore, Green Palace comes to meet and fulfill this need with healthy yummy
food and beverages.
2. Customer
Green Palace customers are those people whom concern about healthy yet
delicacy; those people are coming from the middle up class which fond of to
maintain their health by consuming healthy foods and beverages with quality. But
this also means to give the opportunity to other people who want to try and have
the experience of healthy yummy foods and beverages.
3. Competitor
Green Palace bringing concept of healthy yummy café, it serves healthy yummy
foods and fresh fruit juice which is the first in Surabaya, but it has a competitor
The Harvest. The Harvest serves beverages and pastry.
4. Company
Owner : Group
Name : Green Palace

Address : JL. Ir. Soekarno (beside Cak Har)
Business Type : Café with healthy yummy foods and
beverages
Main Product : pastry and juice
MARKET SEGMENTATION
Market segmentation is defined in some aspects, as the following:
 Geographically
We split our customers by two types,
a. dine in customers
the dine in customers are included of those customers whom coming and
enjoying our foods and beverages into GREEN PALACE cafe.
b. the hospital customers
the hospital customers meaning that GREEN PALACE and some big
reputation hospitals like Surabaya International Hospital, Siloam Hospital,
Mitra Keluarga Hospital, Husada Utama Hospital, William Booth Hospital
etc, we make partnership with these hospitals as the main supplier for the
foods for those patients in these hospitals. Here the following are the list
of hospitals in Surabaya, which GREEN PALACE will gain some of them
as our corporate customers:
the data taken from http://docnetters.wordpress.com/2011/01/31/daftar-
nama-alamat-rumah-sakit-di-surabaya-berdasar-wilayah/
Surabaya Areas Name of Hospital
East Surabaya 1. RSUD Muh. Soewandi

Jl. Tambak Rejo No. 45-47, Surabaya Telp. (031) –
3717141
2. RSU Haji
Jl. Manyar Kertoadi, Surabaya Telp. (031) – 5947760
3. RSB St Melania
Jl. Tambaksari No. 7, Surabaya Telp. (031) – 5032854
4. RSB Pura Raharja
Jl. Pucang Adi No. 12 – 14, Surabaya Telp. (031) –
5022151
5. RS Siloam Gleneagles
Jl. Raya Gubeng No. 70, Surabaya Telp. (031) – 5031333
6. RS Gotong Royong
Jl. Manyar Kartika IV No. 2 – 6, Surabaya Telp. (031) –
5947572
7. RSA & B Siti Aisyah
Jl. Pacarkeling No. 15A, Surabaya Telp. (031) 5035053
8. RS Putri
Jl. Arief Rachman Hakim No. 122, Surabaya Telp. (031)
– 5999987
9. RS Surabaya Internasional
Jl. Nginden Intan Barat B Telp. (031) – 5993211
10. RSJ Menur
Jl. Menur No. 120, Surabaya Telp. (031) – 5021635
North
Surabaya
1. RSAL Tanjung Perak
Jl. Laksdya M Nasir No. 56, Surabaya Telp. (031) –
3293536
2. RS AAL
Jl. Moro Krembangan, Surabaya Telp. (031) – 3291092

3. RS AL Pal
Jl. Taruna No. 66 – 68 Ujung, Surabaya
4. RSB Adi Guna
Jl. Alun-alun Rangkah No. 1 – 3, Surabaya
Telp. (031) – 3711851
5. RS Muhammadiyah
Jl. KH M Mansyur No. 180 – 182, Surabaya Telp. (031) –
3522980
6. RS Al-Irsyad
Jl. KH M Mansyur No. 210 – 214, Surabaya Telp. (031) –
3531223
7. RS Pelabuhan
Jl. Kalianget No. 1 – 2, Surabaya Telp. (031) – 3294801
South
Surabaya
1. RSAD
Jl. Ksatrian No.17, Surabaya Telp. (031) – 5681635
2. RSAL. Dr. Ramelan
Jl. Gadung No. 1, Surabaya Telp. (031) – 843 8153
3. RSB Kartika Jaya
Jl. Ngagel Jaya Utara 2AB, Surabaya Telp. (031) –
5042395
4. RS Bhakti Rahayu
Jl. Ketintang Madya I No. 16, Surabaya
Telp. (031) – 8291799
5. RS Bhayangkara
Jl. Jend. A. Yani No. 116, Surabaya Telp. (031) –
8292227
6. RS Griya Husada
Jl. Dukuh Pakis No. 2, Surabaya Telp. (031) – 5617163

7. RS Sumber Kasih
Jl. Menganti Kedurus No. 38 – 40, Surabaya Telp. (031) –
7663986
8. RS Islam Surabaya
Jl. Jemursari No. 51 – 57, Surabaya Telp. (031) –
8437784
9. RS Islam Surabaya
Jl. Jend. A. Yani No. 2 – 4, Surabaya Telp. (031) –
8281744
Central
Surabaya
1. RS Mata Undaan
Jl. Undaan Kulon No. 19, Surabaya Telp. (031) –
5343806
2. RS Darmo
Jl. Raya Darmo No. 90, Surabaya Telp. (031) – 5676253
3. RS Katolik St Vincentius A Paulo
Jl. Diponegoro No. 51 Telp. (031) – 5677562
4. RS Penyakit Dalam Mukti Mulia
Jl. Kayoon 1 – 3 – 5, Surabaya Telp. (031) – 5345426
5. RS William Booth
Jl. Diponegoro No. 34, Surabaya Telp. (031) – 5678917
6. RS. Mardi Sentosa
Jl. Demak No. 443, Surabaya Telp. (031) – 3555821
7. RSUD Dr. Sutomo
Jl. Prof Dr. Mustopo No.68, Surabaya Telp. (031) –
5020079
8. RS Husada Utama
Jl. Prof. Dr. Moestopo No. 31 – 33 – 35, Surabaya
Telp. (031) – 5017975

9. RS Adi Husada Undaan Wetan
Jl. Undaan Wetan No. 40 – 44, Surabaya Telp. (031) –
5321256
10. RS Adi Husada Kapasari
Jl. Kapasari No. 97 – 101, Surabaya Telp. (031) –
3764555
11. RS Lanu Surabaya
Jl. Serayu No. 17, Surabaya
West Surabaya 1. RS Marinir Gunung Sari
Jl. Golf No. 1, Surabaya telp. (031) – 5663539
2. RS Islam
Jl. Raya Benowo No. 5, Surabaya Telp. (031) – 7406293
3. RS Mitra Keluarga
Jl. Satelit Indah II, Surabaya Telp. (031) – 7345333
 Demography
In targeting the market by the demography, we target our customers from the age
range from Population in Surabaya with age 15-75 are about 1.988.878 people
(taken from BPS). Nowadays, the market segment of our product is about
population in Surabaya with the middle-up scale. Population of Surabaya with the
expenditure ≥ Rp 900.000 (middle-up scale): 49,79 %.
 Psychographic
In targeting its market in psychographic segment, our product is targeting people
from middle up class and who aware about healthy life and healthy food. People
who want to make their life healthier and keep it.

POSITIONING
We have a motto, “healthy green” by this tag line our company position its products
as product which embrace a philosophy of being healthy products which use all fresh
ingredients and nutritious for the body. It uses high quality ingredients and without
using any artificial sweetener, coloring, and free of preservative. It makes healthy
food and beverage yet delicacy is embraced as well.
POTENTIAL MARKET
Green Palace is the only one cafe which offers the Surabaya people with healthy
foods and beverages. The customers can enjoy our fresh and healthy foods and
beverages in our cafe with calming and relaxing ambiance. We also offer high quality
products.
Table 1 Surabaya population based on age and gender
Source: Surabaya City Central Board of Statistic BPS Kota Surabaya

Percentage for the age 15-64 year
Total of Surabaya people whom aged from 15-64 : Total Surabaya
population= 1,921,321/2,599,796= 73,8%
Table 2 Number of population based on gender in Surabaya
Sub district Male Female Total
Central Surabaya
01 Tegalsari 56.291 56.418 112.709
Age
Range
male female total
0-4 107,315 102,191 209,506
9-May 100,202 95,281 195,483
14-Oct 91,782 89,943 181,725
15-19 122,949 141,972 264,921
20-24 155,841 173,873 329,714
25-29 157,667 160,583 318,250
30-34 130,121 125,968 256,089
35-39 104,345 105,256 209,501
40-44 88,412 85,254 173,666
45-49 70,249 65,009 135,528
50-54 48,843 47,275 96,118
55-59 39,611 36,553 76,164
60-64 29,622 31,559 61,181
65-69 18,719 21,619 40,338
70-74 12,621 15,317 27,938
75+ 10,614 14,003 24,167
total 1,288,118 1,311,678 2,599,796

02 Genteng 32.105 32.714 64.819
03 Bubutan 55.489 54.966 110.455
04 Simokerto 48.908 49.265 98.173
Total Population of Central Surabaya 386156
North Surabaya
05 Pabean Cantika 44.242 42.671 86.913
06 Semampir 90.679 88.810 179.489
07 Krembangan 58.115 57.703 116.818
08 Kenjeran 50.809 49.440 100.249
09 Bulak 15.636 15.328 30.964
Total population of North Surabaya 514433
East Surabaya
10 Tambaksari 102.410 102.290 205.330
11 Gubeng 73.312 73.955 147.267
12 Rungkut 40.865 40.128 80.993
13 Tenggilis Mejoyo 25.064 24.677 49.741
14 Gunung Anyar 20.515 20.075 40.590
15 Sukolilo 45.007 44.346 89.353
16 Mulyorejo 35.226 35.221 70.447
Total population of East Surabaya 683721
Surabaya South
17 Sawahan 105.966 105.720 211.686
18 Wonokromo 89.751 88.183 177.934
19 Krangpilang 31.948 31.061 63.009
20 Dukuh Pakis 27.199 26.693 53.892
21 Wiyung 26.995 26.584 53.579
22 Wonocolo 37.470 36.932 74.402

23 Gayungan 20.896 20.384 41.244
24 Jambangan 19.232 18.868 38.100
Total population of South Surabaya 713846
West Surabaya
25 Tandes 49.957 43.184 93.141
26 Sukomanuggal 45.225 44.119 89.344
27 Asemrowo 16.770 15.991 32.761
28 Benowo 18.062 17.595 35.657
29 Lakarsantri 20.689 30.258 50.947
30 Pakal 15.862 15.502 31.364
31 Sambilkerep 22.287 21.909 44.196
Total population of West Surabaya 377410
Total population of Surabaya 2.675.566
Sumber: Surabaya City Central Board of Statistic BPS Kota Surabaya tahun 2004
 Total number of population in Central Surabaya age from 15-60
Percentage of potential market x population of central Surabaya
= 73,8% x 386,156= 284,983 people
 Total number of population in West Surabaya age from 15-60
Percentage of potential market x population of West Surabaya
= 73,8% x 377,140= 278,329 people
 Percentage of population in West and Central Surabaya
Total of the population in West and Central Surabaya/total
population of Surabaya x 100%= 21%
Table 3 Percentage of Expenditure of Household

Expenditure Surabaya
Surabaya
Center North East South West
<200.000 1,25 3,13 0,39 0,59 0,82 1,05
200.000 – 299.999 8,44 10,94 3,75 3,63 3,94 5,41
300.000 – 399.999 18,91 17,19 7,58 7,18 11,24 11,23
400.000 – 499.999 12,97 17,97 11,48 10,73 11,38 12,42
500.000 – 599.999 12,97 12,11 11,02 11,91 12,28 11,94
600.000 – 699.999 10,78 8,59 9,61 10,98 14,06 11,06
700.000 – 799.999 7,66 6,25 9,61 11,06 8,48 8,91
800.000 – 899.999 4,84 3,26 9,3 12,16 8,71 8,36
900.000 – 999.999 5,00 3,91 4,92 5,07 4,69 4,75
1.000.000 – 1.124.000 5,47 3,26 6,25 6,93 4,54 5,43
1.125.000 – 1.249.999 3,28 2,99 4,38 2,53 4,91 3,76
> 1.250. 000 8,44 10,42 21,72 17,23 14,96 15,66
Amount 100 100 100 100 100 100
Source: Surabaya City Central Board of Statistic BPS Kota Surabaya
 Potential market for the central Surabaya with the expenditure more than Rp
1.250.000,00 is 8.44% x 284,983= 24,053 people
 Potential market for West Surabaya with the expenditure more than Rp
1.250.000,00 is 14.96 % x 278,329= 41,638 people
The total number of potential market with expenditure of more than Rp 1,250,000
in Surabaya is 24,053 + 41,638= 65,691 people
Market Share
Prediction of the monthly coming customers/total potential market in Surabaya x
100%= 2,490/65,691 x 100%= 3.79 %

Our market share prediction is assumed by we will get 83 customers daily, thus
monthly customers whom coming are 2,490 customers.
Market Growth Prediction
Table 4 Population Growth in year 2002-2007
Year Male Female Total % Growth
2002 1262284 1266184 2529468 -
2003 1337982 1321584 2659566 0,051
2004 1353886 1337780 2691666 0,012
2005 1377951 1362539 2740490 0,018
2006 1399385 1384811 2784196 0,016
2007 1421510 1407976 2829486 0,016
Source : Surabaya Dalam Angka 2008 page. 73
 The average of population growth in Surabaya
(0.051+0.012+0.018+0.016+0.016)/6 = 0.0226
 Prediction of the upcoming year :
The formula of prediction for year x
(1+ average growth) *total number of population in a year before
Year 2011 =(1 + 0,0226)* 3025693 = 3033560
Year 2012 =(1 + 0,0226)* 3033560 = 3041447
Year 2013 =(1 + 0,0226)* 3041447 = 3110184
Year 2014 =(1 + 0,0226)* 3110184 = 3180475
Year 2015 =(1 + 0,0226)* 3180475 = 3252354
Year 2016 =(1 + 0,0226)* 3252354 = 3325858
Year 2017 =(1 + 0,0226)* 3325858 = 3401023

Year 2018 =(1 + 0,0226)* 3401023 = 3477887
Year 2019 =(1 + 0,0226)* 3477887 = 3556488
Year 2020 =(1 + 0,0226)* 3556488 = 3636865

 The prediction of population surrounding our cafe of West and Central
Surabaya in year:
Tahun
Population
percentage
Total population of
Surabaya
Prediction of the
Population
2013 21% 3110184 653139
2014 21% 3180475 667900
2015 21% 3252354 682994
2016 21% 3325858 698430
2017 21% 3401023 714215
2018 21% 3477887 730356
2019 21% 3556488 746862
2020 21% 3636865 763742
 Selling Prediction of our products:
With the assumption of yearly purchasing amount of each customer will spend
about Rp 400,000 and with market share of 3.79% from the population of West and
Central Surabaya.
Year
Prediction of market
Share Prediction of Population The customers Total Selling (Rp)
2013 3.79 % 653139 24,752 9,900,800,000
2014 3.79 % 667900 25,313 10,125,200,000
2015 3.79 % 682994 25,885 10,354,000,000
2016 3.79 % 698430 26,470 10,588,000,000
2017 3.79 % 714215 27,068 10,827,200,000
2018 3.79 % 730356 27,680 11,072,000,000
2019 3.79 % 746862 28,306 11,322,400,000
2020 3.79 % 763742 28,945 11,578,000,000

TOWS analysis GREEN Palace
STRENGTHS
- We are not only selling but also
educating people by giving
explanation about the benefit of our
fruit and vegetables products.
- Provides some nutritionists so that
customers can share their problems
and nutritionist will solve their
problem.
- GREEN Palace brings the natural
atmosphere. For example, some of
the places surrounded by grassland.
- Provides a mini garden
- Guarantee services. When our
employees don’t give smiling face
to the customers, they (customers)
have the right to get a voucher.
OPPORTUNITIES
- As there are few competitors,
GREEN Palace can lead the market
share
- There is a possibility to control
upstream and downstream phase
(from production to product
distribution).
WEAKNESSES
- Play safe. GREEN Palace doesn’t
heavily rely on mass media or
electronic to advertise our products.
We are only doing campaign or
“Goes to xxx (such as hospital,
community of physicians) program
to promote our products.
THREATS
- Some customers don’t care about
healthiness issue. It’s our duties to
open their mindset that our products
(even consist of natural ingredients)
have yummy taste.

MARKETING MIX STRATEGIES
Product and Price
Products Prices
Potato Buns Rp 7,000
Carrot Cake Rp 275,000 (22cm); Rp 35,000 per slice
Tomato Cake Rp 50,000 (20x10); Rp 25,000 per slice
Apple Juice Rp 18,500
Sunkist Juice Rp 15,000
Avocado Juice Rp 24,000
Strawberry Juice Rp 35,000
Tomato Juice Rp 18,000
Pear Juice Rp 15,000
Guava Juice Rp 15,000
Kiwi Juice Rp 35,000
Mango Juice Rp 18,000
Dragon Fruit Juice Rp 15,000
Carrot Juice Rp 15,000
Egg Plant Juice Rp 15,000
Star Fruit Juice Rp 15,000

Sour Sop Juice Rp 15,000
Japanese Mustard Juice Rp 15,000
Cucumber Juice Rp 15,000
Broccoli Juice Rp 15,000
The selection of these prices is based on the selection of target market
that targeted to the middle upper class.
Promotion
GREEN PALACE distributing brochures at various places, such as mall, some
crowded places, and many others. GREEN PALACE also uses website, blog,
and social networks such as Facebook and Twitter to promote the products.
Moreover, the customers can write their critics and recommendations through
those media, which have aim to improve GREEN PALACE performance and
to know what customers’ desire. In addition, GREEN PALACE uses
relationship marketing which is an effort and a way to connect with customers
from time to time.
GREEN PALACE has PROMOTION PROGRAMS such as MEMBERSHIP
and DISCOUNT PROGRAM, VIP member or privilege card to customers. To
be a member, customers must have once minimum purchase of Rp 500,000.
Besides, they also corporate with BCA and Mandiri Bank, where customers
can use BCA or Mandiri credit card to get 10% discount for all GREEN
PALACE products.
In addition, we establish our website: www.greenpalace.cjb.net
Place
GREEN PALACE is located in Jalan. Ir.H.Soekarno (Beside CakHar Soto)
with the atmosphere of home interior wood and green trees that adds to the
elegance of these outlets, outlets coolness, cleanliness is superb, and the

quality of the arrangement, a varied range of products and unique, classy
service quality. The following are our contacts:
Telephone number (031) 5936721
Email:Contact@greenpalace.com
Facebook:www.facebook.com/Green_Palace
Twitter: @Green_Palace
Marketing Budget
Promotions Unit
Price per
unit
Total
price
X-Banner PVC (60 X 160 cm) 3 85,000 255,000
Roll banner (85 X 200 cm) 4 340,000 1,360,000
Permission to set up the banner (city gov't) 3 178,500 535,500
Newspaper ad at Jawa Pos ( display full color on
Sunday) 4 99,500 398,000
Brochures (A5 full color) 5000 900 4,500,000
Speedy Unlimited office package 12 750,000 9,000,000
TOTAL 16,048,500
HUMAN RESOURCE ASPECT
Legal entity : Sole partnership
Vision : Perfection in healthy and quality bakery products and beverages
Missions : To indulge the customers with yummy, healthy and high quality
bakery products and beverages
Core value :
o Integrity  Trustable and obey the business ethics
Employees in Green Palace have to be :

 Honest
 Consistent
 Fair
 Dedicated
 Trustable
o Teamwork  work together to achieve company’s goals
Employees in Green Palace have to :
 Think positive and open for advices
 Empathy
 Care to each other
 Communicative
Organizational design:
Organization design of Green Palace is mechanistic design but they also adapt a part
of organic design, because this company gives the specialized job and for some
employees, the organic design is used to adjust with the market trend.
.
Formalization:
Component Implementation
1. Formalization The rules are made to manage the employees’ performance and set
the disciplined workforce. Those rules are :
1. Working days for employees are from Monday to Sunday,
working hours per day is 8 hours. For the employees beside
chef, waiter& waitress, carriers, security officers, and cashier,
the working hours are 09.00 AM – 06.00 PM
2. There are 2 shifts per day, from 09.00 AM – 06.00 PM and

12.00 AM – 09.00 PM ( for chef, waiter& waitress, carriers
security officers, and cashier)
3. The break time for employees is 1 hours, did by turns
4. Employees will get penalty if they are absent without any
permission. The penalty will be :
a. 1st
warning : verbally accost
b. 2nd
warning : give the warning papers
c. 3rd
warning : fired
5. In the working hours, smoking is not allowed
6. In the working hours, employees have to wear the clothes
required by the company
7. Every employee will get maximal 12 days off in a year
8. In the working hours, employees are not allowed to leave the
store without permission
2. Decision Making
(centralization or
decentralization)
Centralization
Decisions are made by the owners, for examples:
 Choose the person in charge on operational matters
 Determine the machine that need to be changed and
recommend it to operational department
Decentralization
Decisions that a made by leader of work unit like accounting
supervisor, such as :
- Decisions that related to daily activities
- Solve employees’ problems

Organizational Chart :
Number of employees :
1. Owner  7 persons
2. Operational Supervisor  1 person
3. Marketing staff  1 person
4. Waiter and waitress  10 people
5. Carriers  2 people
6. Purchasing staff  2 people
7. Warehouse staff  1 person
8. Security officer  2 people
9. Executive chef  1 person
10. Chef  2 people
11. Accounting Supervisor 1 person
Owner
Operational
Supervisor
Marketing
staff
Waiter and
Waitress
Carrier
Purchasing
staff
Warehouse
staff
Security
officer
Executive
Chef
Chef
Accounting
Supervisor
Cashier

12. Cashier  2 people
JOB DESCRIPTION AND SPECIFICATION
1. OWNER (7 OWNERS)
JOB DESCRIPTION
Position Number
Position Owner Work unit -
Report to - Department -
Job type Managerial Received
report from
Operational
supervisor,
Executive chef,
and accounting
supervisor
The Purpose of Position
Lead, control and monitor all the companies and make important decisions.
Varies of Jobs
Types of job Description
Determine company’s purposes and
strategies
Plan purposes and actions to
achieve it
Determine information related to company’s
activity
Design companies procedures,
policies, and rules
Make tactical and strategic decision Make decisions and

authorizations
Inform all the company’s activities and
strategies
Direct all employees to
understand company’s
purposes and how to achieve it
Determine working standards Make working standards for
each department
Evaluate performance of each department’s
manager
Identify the achieved target
and disciplined of the
employees
Monitor all the operational activities Periodically monitor
Preside all meetings Make sure that all the meetings
are in line with the purposes
Do recruitment and evaluate employees’
performance
Hire new employees and
evaluate the work of
performance
Train the employees Give training to employees to
enhance their skill
Do payroll function Give compensation to
employees (wages or salaries)
Varies of Duties
Duties Description

Follow all the company’s procedures,
policies and rules
Tone of the top
Do the authorization and make
decisions
Concern the needs of company
Ask for the completeness of
documentation of all activities that is
done by each department
Contact each department
Inform all important things to
employees
Inform all information to all level of
employees
Use the right and formal Indonesian
language
To make the information more clear
and polite
Wear neat clothes Wear shirt, long trousers and shoes
Varies of Responsibilities
Responsibilities Description
Responsible to make decision and
authorization
For the decisions that have been
made and will be made in future
Responsible for all the operational
activities
Responsible for all the activities,
departments and resources
Responsible to the company
development
Monitor the growth and risks;
identify the opportunities

JOB SPECIFICATION
Varies of Competencies
Variable Competencies
Ability  Can lead the company and coordinate managers to
achieve the goals
 Can identify the risks and opportunities of the
company
Skill  Can communicate with foreign languages, especially
English and Chinese
Knowledge  Has sufficient knowledge about management,
resources, and products
 Has knowledge about accounting and operational
systems
Attitude  Wise, skeptic, objective and assertive
Working Environment
Work place Equipment
All the place in Green Palace Office equipment
2. OPERATIONAL SUPERVISOR (1 SUPERVISOR)
JOB DESCRIPTION
Position Description Number

Position Operational supervisor Work unit -
Report to - Department -
Job type Managerial Received
report from
Marketing staff,
purchasing staff,
warehouse staff
and security
officer
Purpose of Position
Manages all activities related to operations and development of company
products
Varies of Jobs
Types of Jobs Description
Control the sales and expenditure activities Receive report from sales and
purchasing staff
Control the production process Monitor the production process
on kitchen
Predict product’s price Predict the price based on the
analysis
Report all the information related to
operational activities to owner
Information that related to
sales, purchasing, production
process

Varies of Duties
Duties Description
policies and rules
Tone of the top
Do the authorization and make
decisions
Concern the needs of company
Inform all important things to
employees
Inform all information to all level of
employees
language
and polite
Responsible to make decision and
authorization
For the decisions that have been
made and will be made in future
Responsible for all the operational
activities
Responsible for all the sales,
expenditure and production process
Responsible for the plans and
strategies that have been made or
implemented
All the strategies have to be done
based on the plans

POSITION SPECIFICATION
Ability  Can lead and motivate the subordinates to work well
 Can monitor and control the operational activities
effectively and efficiently
Skill  Can communicate with foreign languages, especially
English and Chinese
Knowledge  Has sufficient knowledge about management,
resources, and products
 Has knowledge about operational systems and product
flow
Attitude  Wise, skeptic, objective and assertive
Physical Requirement
Physical
Requirement
Description
Stamina Physically and mentally healthy, free from drugs
Sex Male and female
Height Minimum 170 cm for male and 160 cm for female
Weight Minimum 65 kg for male and 50 kg for female
Physic Able
Eyes Not color-blind or other disability
Age 45 Maximum

Experience
Types Time horizon
Had experience before At least 2 years
Working Environment
All the place in Green Palace Office equipment
3. ACCOUNTING SUPERVISOR ( 1 SUPERVISOR)
JOB DESCRIPTION
Position Number
Position
name
Accounting Supervisor Work unit Finance and
accounting
Report to Managing director Department Finance and
accounting
Job
description
Managerial Received
report from
Supervisor
finance and
accounting
Educational Background
Formal Informal
Bachelor on Management who
had courses such as marketing,
human resource, logistic etc
-

Purpose of Position
Coordinate the finance and accounting department in company effectively and
efficiently.
Varies of Jobs
Jobs Description
Manage the financial information Prepare financial statement
accurately
Make a financial statement Give report about our profit
and loss
Varies of Duties
Duties Description
Obey the company’s procedures,
policies and rules
Accounting staff has to follow
procedures, policies and rules
language
and polite
Obey the working hours rules Accounting Staff has to come to the
required place and time
Direct finance and accounting
supervisor, and cashier
Direction is related to finance
information, company’s vision and
mission
Inform the unusual things to
managing director
Unusual things are about illegal act,
fraud, etc.

Make the report to managing director The report is about activities in
finance and accounting department
Responsible for the relevancy of
financial statement
Financial statement has to relevant
with the real situation
Responsible for the financial
statement
Financial statement has to follow the
standards
Responsible for financial reporting Financial statement is directed to
managing director
JOB SPECIFICATION
Ability  Can Make a financial Statement
 Can analyze financial Statement
Skill  Fluent in Indonesia and English
Knowledge  Know the accounting standards ( ex : IFRS )
Attitude  Discipline, objective, assertive, and cautious
Physical requirement
Physical
requirement
Description

Sex Male and female
Physic able
Age 40 Maximum
Formal Informal
Bachelor on Accounting Major Have followed accounting software
course
Experience
Types Time horizon
Accounting Staff At least 3 years
Working Environment
Workplace Equipment
 3x4 m office Computer, printer, office supplies,
papers
WORKING STANDARDS
Quantitative standards
Standard Description
Budget No variance in budget
Cost efficiency Decrease inefficient cost

Qualitative standards
Standards Description
Relevancy of financial
statement
The financial statement is made based on the real
transactions
Financial analysis Make excellent analysis of financial statement and
projection for future financial statement
4. EXECUTIVE CHEF (1 CHEF)
JOB DESCRIPTIONS
Position Number
Name of
Position
Executive Chef Unit of Work Production
Report To Owner Department Production
The Nature of
Work
Technical Receiving Report Chef
Job Purpose
To facilitate the company’s production activities and give information to
customers about the healthy-side and nutrition facts of the products
Variety of Tasks
Name of Tasks Description
Produce all Green Palace’s
products
Green Palace makes products in
accordance with the standards

Using the production equipments
correctly
Using all production equipments
appropriate with the method and its
usefulness
Report any broken equipments Reporting to the owner
Ensure the cleanliness of the
workplace
The officers did their job with a clean
and neat, not contaminate the workplace
Serve information directly to the
customers
Information about the healthy-side and
nutrition facts of the products
Variety of Duties
Name of Duties Description
Obliged to obey all procedures,
policies, and regulations
Obey all procedures, policies, and
regulations
Mandatory to use Bahasa
Indonesia
Intended to deliver information clearly
and politely
Obliged to comply with working
hours regulations
Present at specified time and place
Mandatory well-dressed and
polite
Using shirt, trousers, and shoes
Obligated to follow the given
directions
Directives given regarding the operation
and overall corporate vision and mission

Shall inform the things that
deviate to owner
The things that deviate associated with
deviant behavior, fraud, and violations
Required to provide information
to the owner about production
process
Report the amount of production per day
and how many defect items and events
that occur on the production
Obliged to wear masks and
gloves when entering the
production room
Reflect the hygienic and production
processes are not contaminated by
bacteria
Obliged to inform if there is a
broken machine
Information given to the owner
Variety of Responsibilities
Name of Responsibilities Description
Responsible for the production
process
Ensure the smooth of production
process
Responsible for the goods
produced
Intermediate goods, finished goods, and
defect goods
equipments
Use and maintain production equipment,
not using the production equipment by
carelessly
JOB SPECIFICATION

Variety of Competencies
Variable Type of Competence
Ability - Able to operate the operational equipments
- Able to produce finished goods
- Able to give explanation about nutrition facts to the
customers
Expertise - Expert in cooking
- Expert in making bread, buns, cakes, tarts, etc.
Knowledge - Have good understanding all the healthy-side of the
products in the company including the nutrition facts
- Understand the use of production machines
Behavior Careful, thorough, and discipline
Education
Formal Informal
High school / vocational school -
Physical Requirements
Physical
Requirements
Description
Stamina Physically and mentally healthy, free drugs
Gender Male and female
Height 165 cm for male and 150 cm for female
Weight 65 kg for male and 50 kg for female
Body Not a physical disability

Eyes Not interfere with vision or color blindness
Experiences
Type Period
Making bread, cakes, cookies, etc. 1 year
Working Environment
Place Equipment
Production room (kitchen) Masks and gloves
JOB PERFORMANCE STANDARD
The Variety of Quantitative Standards
Types of Standards Description
Produce all Green
Palace’s products
It is success if the amount of bread and cake are
finished according to the number of tasks assigned
by the operation supervisor
Report any broken
equipments
It is success if no tools are broken or not suitable to
be used to operate in the process of making cakes
The Variety of Qualitative Standards
Use the production
equipments correctly
It is success if there is low-level damage or no
damage to production equipment
Ensure the cleanliness
of workplace
It is success if the workplace is not dirty and not
make the product are not hygienic

5. CASHIER (2 STAFFS)
JOB DESCRIPTIONS
Position Number
Name of
Position
Cashier Unit of
Work
Finance
Reports To Finance supervisor Department Finance
Nature of
Work
Administration Reports
From
-
Purpose of Position
Collects payment from customers
Variety of Tasks
Name of Task Description
Receiving and storing of customer payments In form of cash, debit or credit
Doing verification and cross checking
between cash received and stored.
Completed with supporting
documents to ensure the
accuracy and reliability of
data.

Carry out the distribution administration of funds in
accordance with other support
for tax payments, logistics and
HR
Provide sales documents to customers (such
as invoice)
Sales documents given to
customers who book over the
phone or come directly to the
company.
Given the whole document to the accounting
officer
All documents of the
transaction are given to the
bookkeeper to be archived.
Variety of Duties
Required to provide information to the
financial supervisor
Information in the form of sales
transactions that occurred in Harvest
Gives daily transaction to the book
keeper
Daily sales
Mandatory to use Bahasa Indonesia Intended to deliver information
clearly and politely

hours regulations
Mandatory well-dressed and polite Using cleaning service uniform and
shoes
directions
Directives given regarding the
operation and overall corporate
vision and mission
Shall inform the things that deviate to
the Financial Supervisor
The things that deviate associated
with deviant behavior, fraud, and
violations
Name of responsibility Description
Responsible for any payments
received
Money coming in and the goods sold
should be the same.
Responsible for documentation of
each transaction and the transaction
itself
Each transaction should be
documented
JOB SPECIFICATION
Variables Competencies

Ability  Be able to use accounting software
Skill  Can communicate well with customers
 Be able to communicate in foreign language,
especially English
Knowledge  Having a good understanding of the goods and the
price offered by the company.
Attitude  Objective, thorough, accurate, responsive, disciplined
Physical requirement
Physical
requirement
Description
Sex Male and female
Physic able
Age 40 Maximum
Education
Formal Informal
Diploma in accounting or
management
-

Working Environment
Place Equipment
All of the Harvest regions Stationeries, papers, and folders
Quantitative Standards
Receive and store cash or
other than cash receipts
Successful if there is no loss or excess in cash
receipts
Verification of Receipt The amount of revenue earned in accordance
with the transaction made
Qualitative Standards
Distribution No errors for the financial distribution
Completeness of
documents
No documents are missing from each transaction
6. CARRIERS (2 STAFFS)
JOB DESCRIPTION

Position Carriers Work unit -
Report to Marketing Staff Department -
Job type Technical Received
report from
Office assistants,
waiter or waitress
Purpose of Job
Delivers products in the right time and place
Varies of Jobs
Types of job Description
Finding an effective way around Surabaya Carriers have to find the best
way (not in a complex route)
to do their job
Good attitude in servicing customers Politeness, nice, and adroit
Have to come at store at the commencement
time, starts from 8 am or depends on their
shift time
Couriers should have
flexibility considering loaded
order
Inspecting vehicle for operation Before starting their activities,
they should check their
motorcycles
Loading and unloading products Couriers have to prepare their
products properly before they
deliver products to customers
Varies of Duties
Duties Description
policies, and rules
Tone of the top
Use the right and formal Indonesian To make the information more clear

language and polite
Wear neat clothes Wear shirt, long trousers, and shoes
Responsible for all relations with
clients and businesses
Maintain good relationship, especially
in servicing customers and within
company
Responsible for keeping excellent
inventory of all baked goods at certain
locations to prevent food waste
Related with the professional due care
of couriers. It means each courier
should maintain the quality of
products
Responsible for cleanliness and
maintenance of company vehicles
Couriers have to clean their vehicles
regularly
JOB SPECIFICATION
Ability  Must have valid driver license, SIM A and C,
especially SIM C
Skill  Can communicate foreign languages, especially
English
Knowledge  Has sufficient knowledge about company’s products
and some streets in Surabaya
Attitude  Polite, respect, and adroit
Physical
Requirement
Description

Sex Male and female
Physic able
Age 40 Maximum
Formal Informal
High school graduated -
Experience
Types Time horizon
carrier at least 1 year
Working Environment
All the place in Green Palace Motorcycle
7. PURCHASING STAFF (2 STAFFS)
JOB DESCRIPTION
Position Purchasing Staff Work unit -
Report to Operational staff Department -
Job type Technical Received
report from
-

Purpose of Job
Replenishing and fulfilling stock and special order
Variety of Job
Types of Job Description
Review purchase order claims and contracts
for conformance to company policy
Contracts with supplier have to
in line with company’s
procedures
Meets with vendors to negotiate improved
pricing, product quality, and delivery
If possible, they have to get
lower price with high quality
of materials from suppliers
Coordinate with suppliers to ensure on-time
delivery
Raw materials have to arrive in
the warehouse on time
Maintain a bidders’ list, vendors’ file, and
such other records as are needed for the
efficient operation of the purchasing
function.
Purchasing staff have to
understand about the trend of
raw material price, character of
supplier, and record it to the
company master file
Keep informed of current developments in
the field of purchasing, prices, market
conditions and new products
Related with the decision to
choose proper supplier
Variety of Duties
Duties Description
policies, and rules
Tone of the top

language and polite
Responsible for obligating the use of
purchase orders to commitments for
the procurement of raw materials
Purchasing is the one who approves
the purchase requisition (from other
departments) become purchase order
Responsible for the review and
approval of new vendor
-
Responsible for making the final
determination of supply sources,
quantities purchased, delivery
schedules, and price negotiations
-
Responsible to purchase all raw
materials at the lowest possible total
end cost, considering the guidelines of
prices, service, quality, delivery and
reliability
-
Responsible for considering the
appropriateness of prepayments
Purchasing has to collaborate with
cashier in term of determining the
down payment to supplier
JOB SPECIFICATION
Varies of competencies

Ability  Ability to gather information regarding the type and
specific raw material needed by company
 Bachelors Degree in a related field. Post Graduate
training or certification in supply chain is a plus point
English
Knowledge  About purchasing methods and procedures
Attitude  Adroit
Physical
Requirement
Description
Sex Male and female
Physic able
Age 40 Maximum
Formal Informal
Diploma graduated in economy -
Working Environment
All the place in Green Palace Computer, table, and folder, and

peripherals
8. WAREHOUSE STAFF (1 STAFF)
JOB DESCRIPTION
Position Warehouse Staff Work unit -
Report to Operational Staff Department -
Job type Administration Received
report from
-
Job Purpose
Loading and unloading trucks, order picking, wrapping products, packing,
labeling shipping and receiving
Variety of Jobs
Types of Jobs Description
Responsible for quality control. No damaged
raw material is accepted in
Warehouse staff should not
accept any damaged products
from supplier
Move raw materials to warehouse storage -
Keeping a record of all materials stored
within the warehouse
Maintaining the inflow and
outflow of all materials
Variety of Duties
Duties Description
policies, and rules
Tone of the top

language and polite
Maintaining stock balances, price
lists, and other documentations
Maintaining a record of damaged
materials, pricing lists, inventory
level, and material requisition
documents
JOB SPECIFICATION
Ability  Capable of completing the necessary documents
 Ability to complete all the required paperwork
English
 Time management skills
Knowledge  Strong analytical and mathematical capabilities
 Understand about warehouse management
Attitude  Adroit, polite
Physical
Requirement
Description
Sex Male and female

Physic able
Age 40 Maximum
Formal Informal
High school -
Experience
Types Time horizon
Warehousing At least 2 years
Working Environment
All the place in Green Palace Pallet, stackers, folder, stationeries
9. SECURITY OFFICER (2 STAFFS)
JOB DESCRIPTIONS
Job Identity Number
Name of
Position
Security officer Unit of Work Operational
Report To Operational Staff Department Operational
The Nature of
Work
Technical Receiving Report -

Job Purpose
Maintain security and prevent the incidence of company that are not
expected by the company
Variety of Tasks
Name of Tasks Description
Maintain the security of company Avoid any theft, robbery and violence
which can cause harm to the company
Regularly patrolled Patrol around the company to ensure
there are no errors or oil leakage, etc.
Helping customers in parking Because Green Palace’s parking is not
large, so this is a security officer job
Report all the incidents to
operational staff
Events associated with fraud, violations,
vandalism, etc.
Variety of Duties
Duties Description
regulations
Indonesia
and politely
Obliged to comply with working Present at specified time and place

hours regulations
polite
Using security uniform and shoes
directions
deviate to operational staff
Required to maintain security
company in accordance with
hours worked
Do not fall asleep while keeping the
security
of all events that happened to
operational staff
Information about activities or events
Name of Responsibility Description
Responsible to company security Everything that happens with the
company

JOB SPECIFICATIONS
Variable Type of Competencies
Ability - Ability to maintain security in a long time
- Able to deal with undesirable events
- Ability to make decisions
Expertise - Expert in communicating
- Expert in martial arts
Knowledge - Have knowledge about martial arts
- Understand the company's safeguards system
Behavior Objective, discipline, thorough, decisive, brave, and
skeptical
Physical
Requirement
Description
Sex Male
Height Minimum 170 cm
Weight Minimum 65 kg
Physic Well build
Age 40 Maximum
Education Background

Formal Informal
High school graduated -
Experiences
Type Period
Had experience as a security officer 1 year
Working Environment
Place Equipment
A room (1 x 2 meters) Torch, stationery, papers, and folders
Patrol It is done three times a day
Reporting the incident It is done everyday
Company security No damage, violence, and theft in the company
Helping customers Customers satisfaction in obtaining a parking lot
10. CHEF (2 CHEFS)

JOB DESCRIPTIONS
Position Number
Name of
Position
Chef Unit of Work Production
Report To Executive Chef Department Production
The Nature of
Work
Technical Receiving Report -
Job Purpose
To facilitate the company’s production activities
Variety of Jobs
Name of Jobs Description
Produce all Green Palace’s
products
Green Palace makes products in
accordance with the standards
Using the production equipments
correctly
Using all production equipments
appropriate with the method and its
usefulness
Report any broken equipments Reporting to the executive chef
workplace

Variety of Duties
regulations
Indonesia
and politely
hours regulations
polite
Using shirt, trousers, and shoes
directions
deviate to executive chef
to the executive chef about
production process
Obliged to wear masks and
gloves when entering the
production room
bacteria

Obliged to inform if there is a
broken machine
Information given to the executive chef
Name of Responsibility Description
process
Ensure the smooth of production process
Responsible for the goods
produced
Intermediate goods, finished goods, and
defect goods
equipments
Use and maintain production equipment,
not using the production equipment by
carelessly
JOB SPECIFICATIONS
Ability - Able to operate the operational equipments
- Able to produce finished goods
-
Expertise - Expert in cooking
- Expert in making bread, buns, cakes, tarts, etc.
-
Knowledge - Have good understanding of all the products in the
company
- Understand the use of production machines
-

Behavior Careful, thorough, and discipline
Education
Formal Informal
High school / vocational school -
Physical Prerequisites
Physical Demands Description
Stamina Physically and mentally healthy, free drugs
Body Not a physical disability
Eyes Not interfere with vision or color blindness
Experiences
Type Period
Making bread, cakes, cookies, etc. 1 year
Working Environment
Place Equipment
Production room (kitchen) Masks and gloves

Produce all Green
Palace’s products
It is success if the amount of bread and cake are
finished according to the number of tasks assigned
by the executive chef
Report any broken
equipments
be used to operate in the process of making cakes
Use the production
equipments correctly
of workplace
11. MARKETING STAFF (1 STAFF)
JOB DESCRIPTION
Position Marketing staff Work Unit Marketing
Report to Owner Department Marketing
Job type Managerial Report from -
Job Purpose

Control the sales and marketing process to achieve sales target ; enlarge target
market effectively and efficiently
Variety of Jobs
Jobs Description
Control the marketing activities Does the control from planning till
promotion process
Make the right strategies and
market segmentation
Designs tactical strategy for marketing
process
Analyze potential competitors Determine potential competitors
Predict product’s price Predict the price based on the analysis
Report the marketing related
information to to the owner
Information that related to promotion
process, marketing strategies etc
Inform all important information
to the owner
Information are related to strategic and
the action need to be taken
Find the information related to
marketing demand from the
activities
Based on the needs of the activities
Find the best ways to make
promotion effectively and
efficiently
Monitor the competitors and customers
and make the best ways for promotional
advertisement

Variety of Duties
Duties Description
regulations
Use the right and formal
Indonesian language
In order to make the information clearly
and politely
Obey the working hours
regulations
To be present at specified time and place
Wear neat and polite clothes Wear shirt, long trousers and shoes
Inform the unsual things to the
owner
The things associated with the growth of
the company such as: significant decline
of revenue, growth etc
Required to maintain good
communication with customers
Communication in way of promotion
and maintain good company image
of all events that happened to
owner
Information about activities or events
Responsibility Description

Responsible to achieve the
marketing target
Responsible to the owner
Responsible for the plans and
strategies that have been made
and implemented
All strategies have to be done
successfully as based on the plans
Responsible for all the activities
on marketing
All activities which have done by the
marketing staff
Responsible to
JOB SPECIFICATIONS
Ability  Can create marketing innovation
 Can make innovative strategies
 Can predict the customers’ want and need
Skill  Fluent in english and Indonesian
 Excellent in negotiation (price and promotion)
 Good in operating computer
Knowledge  High analytical thinking over the price
 Know very good market needs and demands
 Know very well to do marketing in effectively and
efficiently
 Posses knowledge in target market and marketing best
strategies

Attitude  Creative, innovative, dicipline, objective
Physical
Requirement
Description
Stamina Physically & mentally healthy, no drugs & addiction
Sex Male and female
Height Minimum 170cm for male, 160cm for female
Weight Minimum 65 kg for male, 50 for female
Eyes Not color-blind or other disabilities
Education Background
Formal Informal
Bachelor on management (marketing) -
Experience
Type Time horizon
Experinced on marketing 1 year
Working Environment
Work Place Work Equipment
 A room (1 x 2 meters) Computer, printer, stationeries
 The green house shop

Quantitative Standards
Type of Standards Description
Report checking The report shows whether company reaches
progress or even any decline happnes and also
development of the company as well.
Target achievement  Development on marketing segmentation
 Development on company’s sales and revenue
Qualitative Standards
Type of Standard Description
Marketing plan Goals have to be achieved
Competitor analysis Can overcome the changes and compete with the
competitors
Monitoring Effectively and efficiently using the resources
Strategic determination Strategies made based on the vision and mission
Price determination Price made has to be profitable and accepted by all
market segment
Report All the activities are approved and known by the
owner
12. WAITER AND WAITRESS (10 STAFFS)

JOB DESCRIPTIONS
Position Number
Name of
Position
Waiter or waitress Unit of Work Production
Report To Finance people Department Production
The Nature of
Work
operational Receiving Report -
Job Purpose
To show to customers about hospitality and attract customers and give
information to customers about the healthy-side and nutrition facts of the
products
Variety of Jobs
Name of Jobs Description
Report any broken equipments Reporting to the owner
workplace
Serve information directly to the
customers
Information about the healthy-side and
nutrition facts of the products
Make customers close and give
friendly service
To make the customers satisfied and
happy of our products

Variety of Duties
Duties Description
regulations
Use formal and right Indonesian So the information will be delivered
clearly and politely
hours regulations
To be well-dressed and polite Using shirt, trousers, and shoes
Have to follow the given
directions
Directions given regarding the operation
deviate to owner
to the owner about how the
situation in the shop
Obliged to be friendly and honest To be helpful, proactive and friendly to
serve the customers
Have to maintain the clean
environtment
bacteria

Tasks Description
Responsible for satisfying the
customers
These activities like serve with heart and
friendly ways
Responsible for keeping healthy
and clean store
These activities like cleaning the store
frequently
Responsible for giving the
product knowledge to the
customers
These activities like actively inform the
customers who needs more help and
knowledge about our products
JOB SPECIFICATION
Ability - Able to give satisfactory service
- Able to serve any kind of customers
- Able to maintain clean and healthy store
- Able to give explanation about nutrition facts to the
customers
Expertise - Expert in remembering the order from the customer
- Expert in serving the customers, etc.

- Expert in giving service
Knowledge - Have good understanding all the healthy-side of the
products in the company including the nutrition facts
- Know how to attract customers
- Know about health terms and can transfer it to
customers
Behavior Friendly, Careful, thorough, and discipline
Education
Formal Informal
High school, D1 or vocational school -
Physical Prerequisites
Physical Demands Description
Stamina Physically and mentally healthy, free drugs and
addiction
Body No physical disability
Eyes Not color-blind
Experience
Became sales promotion girl/boy

Working Environment
Place Equipment
Green house shop Stationary, table sheets
New customers Gaining more new customer
Report any broken
equipments
be used to operate in the process of making the
pastry
Report any satisfied
and well served
customers
It is success if there is no compalint from the
customers regarding the service
Use the equipments
correctly
of workplace
TECHNICALASPECT
A. Location

Green Palace is the only bakery shop which sells healthy and yummy bread in
Surabaya. Green Palace also provides place for customer who wants to enjoy
dishes in the cozy café. Besides enjoying bread and beverages, customers will
get more information about the ingredients, benefit of material used, and
consultation for healthy life style. Green Palace is located in Jl. Ir.H.Soekarno,
beside Soto Ayam Lamongan Cak Har, telp : (031) 5936721. As the owner
consider about cost and efficiency, place for production and café are located
in the same place. Green Palace also wants to provide bakery that fresh from
the oven.
Variable to decide the location :
1. Availability of raw materials
For the raw material, Green Palace uses high quality material from
Indonesia. Apparently, location doesn’t play an important role related to
availability of raw material, since all the materials are ordered from
supplier with Halal certificated. For the delivering process, Green Palace
uses land transportation like vehicles. For delivery from outside Surabaya
which took quite a long time, Green Palace always do forecasting for
material used to avoid lack of raw material. Indeed, location is not related
significantly to the availability of raw material.
2. Marketing location

Marketing location of Green Palace is in Jl. Ir.H.Soekarno, beside Soto
Ayam Lamongan Cak Har. As we know, marketing and production
location are located in the same place. This location is chosen because we
see the potential market in this new place. Since Jl.Ir.H.Soekarno is a new
business district in East Surabaya, Green Palace will get the attention of
Surabaya people.
3. Availability of human resource
Green Palace can recruit more employees because the location of Green
Palace is near with residential like Semolowaru, Nginden, etc. Green
Palace has 25 labors.
4. Water and electricity facility
Every company will use water and electricity facility. This facility is
facilitated by PLN and PDAM Surabaya.
Green Palace
Jl.Ir.H.Soekarno, Surabaya

B. Layout
Land of Green Palace is 1000 m2
which consists of :
 Parking lot  for vehicles and motorcycles

 Security post  place for security officers who monitor and control
safety of Green Palace
 Service area  place for customer to dine in
 Display bakery
 Restroom  for customer only
 Management office  place for management to do administrative
activities, monthly meeting, etc
 Raw material warehouse  warehouse for raw material of bakery and
beverages

INITIAL INVESTMENT
PRODUCTION AREA
No Item Supplier Amount
Useful Life/
Year
Price/ Unit Total
1 Convection Oven
PT Mesin
Maksindo Surabaya
3 20 Rp 30.100.000 Rp 90.300.000
2
Mesin Mixer Horizontal
(Capacity: 45 kg)
PT Mesin
Maksindo Surabaya
2 8 Rp 5.200.000 Rp 10.400.000
3 Dough Moulder
PT Mesin
Maksindo Surabaya
1 15 Rp 15.000.000 Rp 15.000.000
4 Dough Divider
PT Mesin
Maksindo Surabaya
2 14 Rp 14.000.000 Rp 28.000.000
5 Dough Sheeter
PT Mesin
Maksindo Surabaya
2 16 Rp 20.000.000 Rp 40.000.000
6 Up Right Freezer
PT Mesin
Maksindo Surabaya
1 10 Rp 9.500.000 Rp 9.500.000
7 Chest Freezer -28 °C
PT Mesin
Maksindo Surabaya
1 10 Rp 6.200.000 Rp 6.200.000
8 Blender
PT Mesin
Maksindo Surabaya
3 5 Rp 700.000 Rp 2.100.000
9 Bread Slicer
PT Mesin
Maksindo Surabaya
2 10 Rp 5.100.000 Rp 10.200.000
10 ”Tube Gas” 60 kg
UD. WONOKOYO
PRIMA GAS
3 5 Rp 390.000 Rp 1.170.000
11 Table
Toko Panca Jaya
Surabaya
1 5 Rp 1.500.000 Rp 1.500.000
12 Chair
Toko Panca Jaya
Surabaya
10 5 Rp 85.000 Rp 850.000

13 TV 21”
Hartono
Elektronika
Surabaya
1 8 Rp 700.000 Rp 700.000

14 Stand Fan
Hartono
Elektronika
Surabaya
2 5 Rp 200.000 Rp 400.000
15 Exhaust Fan
Hartono
Elektronika
Surabaya
2 8 Rp 350.000 Rp 700.000
TOTAL Rp 217.020.000

INITIAL INVESTMENT
CAFÉ
No Item Supplier
Useful Life
/ Year
Amount Price / Unit Total
1 Air Conditioner
Hartono Elektronika
Surabaya
8 2 Rp 1.500.000 Rp 3.000.000
2 Table
Toko Panca Jaya
Surabaya
5 8 Rp 150.000 Rp 1.200.000
3 Chair
Toko Panca Jaya
Surabaya
5 20 Rp 85.000 Rp 1.700.000
4 Sofa
Toko Panca Jaya
Surabaya
8 3 Rp 2.500.000 Rp 7.500.000
9 TV Flat
Hartono Elektronika
Surabaya
10 1 Rp 5.175.000 Rp 5.175.000
10 Freezer
Hartono Elektronika
Surabaya
10 1 Rp 2.500.000 Rp 2.500.000
11 Stove
PT Mesin Maksindo
Surabaya
10 1 Rp 2.500.000 Rp 2.500.000
12 Microwave
PT Mesin Maksindo
Surabaya
8 1 Rp 1.250.000 Rp 1.250.000
13 Frayer
PT Mesin Maksindo
Surabaya
5 1 Rp 1.250.000 Rp 1.250.000
14 Dispenser
PT Mesin Maksindo
Surabaya
5 1 Rp 960.000 Rp 960.000
15 Blender
PT Mesin Maksindo
Surabaya
5 2 Rp 700.000 Rp 1.400.000
16
Meat Cutting
Machine
PT Mesin Maksindo
Surabaya
8 1 Rp 3.750.000 Rp 3.750.000

11 Vacum Cleaner
PT Mesin Maksindo
Surabaya
3 3 Rp 250.000 Rp 750.000
Total Rp 32.935.000
INITIAL INVESTMENT
OFFICE ROOM
No Item Supplier
Useful Life /
Year
1 Bookcase
Toko Panca Jaya
Surabaya
8 1 Rp 500.000 Rp 500.000
2 Owner Table
Toko Panca Jaya
Surabaya
5 1 Rp 1.500.000 Rp 1.500.000
3 Owner Chair
Toko Panca Jaya
Surabaya
5 1 Rp 1.250.000 Rp 1.250.000
4 Staff Table
Toko Panca Jaya
Surabaya
5 2 Rp 750.000 Rp 1.500.000
5 Staff Chair
Toko Panca Jaya
Surabaya
5 2 Rp 150.000 Rp 300.000
7 Guest Chair
Toko Panca Jaya
Surabaya
5 2 Rp 85.000 Rp 170.000
8 Fax Machine
Hartono Elektronika
Surabaya
8 1 Rp 1.500.000 Rp 1.500.000
9 Telephone
Hartono Elektronika
Surabaya
5 2 Rp 250.000 Rp 500.000

10 TV 21”
Hartono Elektronika
Surabaya
9 1 Rp 1.500.000 Rp 1.500.000
11 Printer
Hartono Elektronika
Surabaya
5 2 Rp 700.000 Rp 1.400.000
12 Computer
Hartono Elektronika
Surabaya
10 2 Rp 5.000.000 Rp 10.000.000
14 Dispenser
PT Mesin Maksindo
Surabaya
5 1 Rp 960.000 Rp 960.000
15 Paper Shredder
Hartono Elektronika
Surabaya
5 1 Rp 750.000 Rp 750.000
Total Rp 21.830.000
EQUIPMENT YEAR 2013
No Item Amount Unit Price / Unit Total
1 Ink Supplies 18 Bottle Rp 150.000 Rp 2.700.000
2
A4 Paper (Bola Dunia 80
gr)
5 Ream Rp 30.000 Rp 150.000
3 A3 Brown Envelope 10 Pcs Rp 30.000 Rp 300.000
4 Ballpoint 50 Pcs Rp 2.300 Rp 115.000
5 Receipt book 100 sheets 10 Unit Rp 2.500 Rp 25.000
6 Scissors 5 Unit Rp 3.000 Rp 15.000

7 Glue 5 Unit Rp 5.000 Rp 25.000
8 Office tapes 100 Unit Rp 2.000 Rp 200.000
9 Staples 5 Unit Rp 15.000 Rp 75.000
10
Drinking Water Gallons
(refill)
25 Gallons Rp 8.000 Rp 200.000
11 Hand Soap 30 Pcs Rp 3.600 Rp 108.000
12 Sabun Cuci Piring 50 Pcs Rp 8.000 Rp 400.000
13 Toilet Deodorizer 24 Box Rp 7.500 Rp 180.000
14 Straw 25 Wraps Rp 5.500 Rp 137.500
15 Box (for bread) 60 Ream Rp 11.000 Rp 660.000
16 Box (for meal) 40 Ream Rp 14.000 Rp 560.000
17 Tissue 10 Box Rp 85.000 Rp 850.000
18 Lamp 100 Pcs Rp 35.000 Rp 3.500.000
19 Table cloth 20 Pcs Rp 8.100 Rp 162.000
20 Kitchen cloth 20 Pcs Rp 9.500 Rp 190.000
21 Tissue Box 10 Pcs Rp 10.000 Rp 100.000
22 Soap Case 10 Pcs Rp 3.500 Rp 35.000
24 Mirror 1 Pcs Rp 150.000 Rp 150.000
25 Clock 5 Pcs Rp 60.000 Rp 300.000

26 Exbanner 1 Pcs Rp 60.000 Rp 60.000
27 Door mat 4 Pcs Rp 20.000 Rp 80.000
28 Trash bin 10 Pcs Rp 50.000 Rp 500.000
29 Mop 10 Pcs Rp 7.500 Rp 75.000
30
“MCK”/Bath, wash, toilet
Equipment
3 Set Rp 100.000 Rp 300.000
31 Toilet Tissue 6 Box Rp 85.000 Rp 510.000
32 Bucket 5 Pcs Rp 8.900 Rp 44.500
33 Fork 30 Pcs Rp 5.000 Rp 150.000
34 Tea spoon 20 Pcs Rp 3.000 Rp 60.000
35 Spoon 30 Pcs Rp 3.500 Rp 105.000
36 Plate 30 Set Rp 10.000 Rp 300.000
37 Saucer 5 Pcs Rp 10.000 Rp 50.000
38 Salt and pepper shaker 10 Pcs Rp 5.000 Rp 50.000
39 Stainless thermos 1 Pcs Rp 450.000 Rp 450.000
40 Ice cube tongs 3 Pcs Rp 5.000 Rp 15.000
41 Bowl 15 Pcs Rp 7.500 Rp 112.500
42 Soup spoon 20 Pcs Rp 20.000 Rp 400.000
43 Food Pan 1 Pcs Rp 110.000 Rp 110.000

44 Big plate 15 Pcs Rp 20.000 Rp 300.000
45 Cutting board 2 Pcs Rp 35.000 Rp 70.000
46 Knife 5 Pcs Rp 89.000 Rp 445.000
47 Pan 2 Pcs Rp 125.000 Rp 250.000
48 Bamboo tray 5 Pcs Rp 45.000 Rp 225.000
49 Soy sauce bottle 5 Pcs Rp 60.000 Rp 300.000
50 Sponges 10 Pcs Rp 2.000 Rp 20.000
51 Electric home fragrance 4 Pcs Rp 60.000 Rp 240.000
52 Glass cleaner (refill) 5 Pcs Rp 12.000 Rp 60.000
53 Porcelain cleaner 5 Pcs Rp 10.000 Rp 50.000
54 Dish soap 10 Pcs Rp 15.000 Rp 150.000
55 Floor cleaner 10 Pcs Rp 15.000 Rp 150.000
56 Drinking water 5 Box Rp 14.000 Rp 70.000
57 Broom 5 Pcs Rp 15.000 Rp 75.000
58 Plastics (1 kg per pcs) 5 Pcs Rp 5.000 Rp 25.000
59 Plastic bag 10 Pcs Rp 7.500 Rp 75.000
60 Water dispenser 3 Pcs Rp 50.000 Rp 150.000
61
Bread, Pastry & Cup Cake
baskets
100 Pcs Rp 20.000 Rp 2.000.000

62 Tray 15 Pcs Rp 15.000 Rp 225.000
63 Tongs 15 Pcs Rp 35.000 Rp 525.000
64 “Tube Gas” 1 Pcs Rp 95.000 Rp 95.000
65 Frayer 1 Pcs Rp 1.250.000 Rp 1.250.000
66 Mask 20 Pcs Rp 35.000 Rp 700.000
67 Gloves 240 Pcs Rp 9.000 Rp 2.160.000
68 Cool Box 3 Pcs Rp 200.000 Rp 600.000
69 Glass 100 Pcs Rp 10.000 Rp 1.000.000
70 Sauce bowl 50 Pcs Rp 10.500 Rp 525.000
71 Salad bowl 50 Pcs Rp 65.000 Rp 3.250.000
72 Ice Cream spoon 200 Pcs Rp 2.200 Rp 440.000
73 Ice Cream glass 200 Pcs Rp 9.000 Rp 1.800.000
74 Toothpick 50 Box Rp 2.000 Rp 100.000
TOTAL Rp 31.834.500

INITIAL INVESTMENT
GREEN PALACE
No Keterangan Unit Useful Life / Year Total Cost
1 Land 1000 m2
- Rp 1.850.000.000
2 Building 300 m2
25 Rp 750.000.000
3 Car 1 unit 10 Rp 150.000.000
Total Rp 2.750.000.000

D. Raw Material Supplier
Most of the Green Palace’s suppliers are chosen from Surabaya and there are some suppliers from other
cities and overseas such as Netherland and Rusia. The suppliers’ lists are shown as bellow:
RAW MATERIALS
2014
No Item Supplier
Usefu
l Life
Time Price / Unit Amount Unit Total / month
1
High protein flour
(Bogasari)
PT Sari Pangan
Sejati Surabaya
10 Day
Rp
164.000
1 sack Rp 492.000
2 Medium protein flour
PT Sari Pangan
Sejati Surabaya
2 Week
Rp
54.500
1 sack Rp 109.000
3 Eggs
PT Indoperkasa
Multi Sukses
Surabaya
5 Day
Rp
15.500
50 kg Rp 4.650.000
4 Sugar
Sugar Group
Company
2 Week
Rp
9.500
100 kg Rp 1.900.000
5 Vegetable oil
PT Indofood
Sukses Makmur
Pasuruan
5 Day
Rp
11.400
10 liter
Rp
684.000
6 Vanilla extract
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
10.000
10 Sachet
Rp
600.000

7 Vanilla paste
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
10.000
4 kg
Rp
240.000
8 Vanilla powder
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
15.000
4 kg
Rp
360.000
9 Food flavouring
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
16.000
3 kg
Rp
288.000
10
Yeast flour, maizena,
wheat flour
Pride Food
Cameroon
2 Week
Rp
87.000
10 kg
Rp
1.740.000
11
Milk (liquid, powder,
sweetened condensed
milk)
Nestle Rungkut
Surabaya
5 Day
Rp
10.000
8 kg
Rp
480.000
12 Salt
PT Sumatraco
Surabaya
1
Mont
h
Rp
1.000
1 kg
Rp
1.000
13 Margarine
PT Indofood
Sukses Makmur
Pasuruan
10 Day
Rp
12.500
10 kg
Rp
375.000
14 Shreddered beef Saudaraku Bekasi 10 Day
Rp
25.000
7 kg
Rp
525.000
15 Food colouring
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
70.000
7 Sachet
Rp
1.960.000
16 Buttons mushroom
Indogrosir
Surabaya
5 Day
Rp
14.000
3 kg
Rp
252.000
17 Straw mushroom
Indogrosir
Surabaya
5 Day
Rp
56.000
3 kg
Rp
1.008.000
19 Coconut Indogrosir 1 Day Rp 2 kg Rp

Surabaya 9.500 570.000
20 Peanut
Indogrosir
Surabaya
5 Day
Rp
75.000
3 kg
Rp
1.350.000
22 Chives
Indogrosir
Surabaya
3 Day
Rp
30.000
1 kg
Rp
300.000
23 Corn
Indogrosir
Surabaya
1 Day
Rp
15.000
5 kg
Rp
2.250.000
24 Lettuce
Indogrosir
Surabaya
1 Day
Rp
10.000
1 kg
Rp
300.000
25 Tomato
Indogrosir
Surabaya
3 Day
Rp
30.000
3 kg
Rp
900.000
26 Seaweed sheets
Indogrosir
Surabaya
10 Day
Rp
50.000
1 kg
Rp
150.000
27 Onion
Indogrosir
Surabaya
3 Day
Rp
16.000
1 kg
Rp
160.000
28 Green vegetable
Indogrosir
Surabaya
1 Day
Rp
3.000
1 kg
Rp
90.000
29 Sweet corn
Indogrosir
Surabaya
1 Day
Rp
18.750
6 kg
Rp
3.375.000
30 Potato
Indogrosir
Surabaya
2 Day
Rp
9.000
8 kg
Rp
1.080.000
31 Red beans
Indogrosir
Surabaya
5 Day
Rp
16.900
5 kg
Rp
507.000
32
French fries (frozen
food)
PT Farmhouse 3 Day
Rp
22.000
8 kg
Rp
1.760.000
33 Cinnamon powder
Indogrosir
Surabaya
3 Day
Rp
10.000
1 kg
Rp
100.000
34 Carrot
Indogrosir
Surabaya
2 Day
Rp
37.500
3 kg
Rp
1.687.500

35 Pandan leaves
Indogrosir
Surabaya
5 Day
Rp
13.500
2 kg
Rp
162.000
36 Ginger
Indogrosir
Surabaya
5 Day
Rp
20.000
3 kg
Rp
360.000
37 Lime
Indogrosir
Surabaya
3 Day
Rp
4.500
2 kg
Rp
90.000
38 Almond
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
24.500
3 kg
Rp
294.000
39 Gelatin
Swallow Group
Pandaan
2 Week
Rp
1.800
120 Sachet
Rp
432.000
40 Caviar chocolate
Alam Coklat
Tanggerang
1 Week
Rp
20.000
5 kg
Rp
400.000
41 Chocolate powder
Alam Coklat
Tanggerang
1 Week
Rp
10.000
5 kg
Rp
200.000
42
Milk Cooking
Chocolate
Alam Coklat
Tanggerang
3 Day
Rp
50.000
5 kg
Rp
2.500.000
43 Green Tea
Indogrosir
Surabaya
2 Week
Rp
80.000
1 kg
Rp
160.000
44 Sausage (Bernardi)
PT Eloda Mitra
Sidoarjo
5 Day
Rp
40.000
10 pack
Rp
2.400.000
45 Tomato & chilli sauce PT Heinz ABC 10 Day
Rp
16.000
10 kg
Rp
480.000
46 Thousand Island sauce PT Heinz ABC 10 Day
Rp
30.000
4 kg
Rp
360.000
47 Raisin
PT Arta Boga
Cemerlang
Surabaya
2 Week
Rp
11.500
5 kg
Rp
115.000
48 Sugar-apple jam Western Mulberry 1 Week Rp 5 kg Rp

4.000 80.000
49 Blueberry jam Western Mulberry 1 Week
Rp
24.000
5 kg
Rp
480.000
50 Strawberry jam Western Mulberry 1 Week
Rp
1.000
5 kg
Rp
20.000
51 Durian jam Western Mulberry 1 Week
Rp
6.700
5 kg
Rp
134.000
52 Pinapple sauce Western Mulberry 1 Week
Rp
16.000
5 kg
Rp
320.000
53 Apple sauce Western Mulberry 1 Week
Rp
16.000
5 kg
Rp
320.000
54 Peach sauce Western Mulberry 1 Week
Rp
16.500
5 kg
Rp
330.000
55 Oregano tea
Indogrosir
Surabaya
2 Week
Rp
60.000
2 kg
Rp
240.000
56 Strawberry powder
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
27.000
5 kg
Rp
540.000
57 Strawberry cream
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
27.000
5 kg
Rp
540.000
58 Pandan extract
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
5.500
5 kg
Rp
110.000
59 Caramel
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
48.000
4 Box
Rp
768.000
60 Mocca
PT Arta Boga
Cemerlang
1 Week
Rp
20.000
2 kg
Rp
160.000

Surabaya
61 Beef
Rumah Daging
Olahan Saudaraku
1 Day
Rp
35.000
3 kg
Rp
3.150.000
62 Chicken
Rumah Daging
Olahan Saudaraku
1 Day
Rp
35.000
3 kg
Rp
3.150.000
63 Beef Bacon
Rumah Daging
Olahan Saudaraku
5 Day
Rp
35.000
3 kg
Rp
630.000
64
Orchid Butter Happy
Salad Oil
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
40.500
3 kg
Rp
486.000
65 Squid
PT Sekar Laut
Tbk. Jakarta
2 Day
Rp
52.000
2 kg
Rp
1.560.000
66 Tuna
PT Sekar Laut
Tbk. Jakarta
3 Day
Rp
78.000
3 kg
Rp
2.340.000
67
Danish Pastry
Margarine
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
15.750
1 kg
Rp
63.000
68 Puff Pastry
PT Arta Boga
Cemerlang
Surabaya
2 Week
Rp
600.000
1 Pack
Rp
1.200.000
69 White butter
PT Indofood
Sukses Makmur
Pasuruan
1 Week
Rp
13.000
2 kg
Rp
104.000
70 Salmon
PT Sekar Laut
Tbk. Jakarta
2 Day
Rp
90.000
3 kg
Rp
4.050.000
71 Sandwich Spread
PT Arta Boga
Cemerlang
Surabaya
1
Mont
h
Rp
150.000
2 liter
Rp
300.000

72
Tuna/Beef/Chicken
spread
PT Arta Boga
Cemerlang
Surabaya
2 Week
Rp
47.000
1 liter
Rp
94.000
73 White Sprinkle
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
20.000
2 kg
Rp
240.000
74 Bread Improve
PT Arta Boga
Cemerlang
Surabaya
2 Week
Rp
890.000
1 Box
Rp
1.780.000
75 Choco Chips
Alam Coklat
Tanggerang
5 Day
Rp
20.000
1 kg
Rp
120.000
76 White Chocolate
Alam Coklat
Tanggerang
1 Week
Rp
15.600
5 kg
Rp
312.000
77 Jelly powder
Swallow Group
Pandaan
2 Week
Rp
14.000
8 kg
Rp
224.000
78 Banana Hokky Surabaya 1 Day
Rp
2.500
3 kg
Rp
225.000
79 Strawberry Hokky Surabaya 2 Day
Rp
16.000
8 kg
Rp
1.920.000
80 Kiwi Hokky Surabaya 2 Day
Rp
19.500
5 kg
Rp
1.462.500
81 Orange Hokky Surabaya 5 Day
Rp
11.000
5 kg
Rp
330.000
82 Peach Hokky Surabaya 2 Day
Rp
18.500
2 kg
Rp
555.000
83 Apple Hokky Surabaya 2 Day
Rp
50.000
8 kg
Rp
6.000.000
84 Pinapple Hokky Surabaya 2 Day
Rp
6.000
3 kg
Rp
270.000

85 Lychee Hokky Surabaya 2 Day
Rp
17.700
3 kg
Rp
796.500
86 Lemon Hokky Surabaya 5 Day
Rp
90.000
3 kg
Rp
1.620.000
87 Melons Hokky Surabaya 2 Day
Rp
10.000
8 kg
Rp
1.200.000
88 Avocado Hokky Surabaya 3 Day
Rp
28.000
8 kg
Rp
2.240.000
89 Soursop Hokky Surabaya 2 Day
Rp
15.000
3 kg
Rp
675.000
90 Watermelon Hokky Surabaya 3 Day
Rp
12.000
10 kg
Rp
1.200.000
91 Cappucino powder
PT Kopi Kapal
Api
1 Week
Rp
62.000
4 Box
Rp
992.000
92 Espresso powder
PT Kopi Kapal
Api
1 Week
Rp
48.000
4 Box
Rp
768.000
93 Syrup Western Mulberry 2 Week
Rp
90.000
10 kg
Rp
1.800.000
94 Brown sugar
Indogrosir
Surabaya
3 Day
Rp
13.500
2 kg
Rp
270.000
95 White bread
PT Nippon
Indonesia
1 Day
Rp
9.000
7 kg
Rp
1.890.000
96 Bread flour
PT Arta Boga
Cemerlang
Surabaya
10 Day
Rp
87.000
8 kg
Rp
2.088.000
97 Pepper - 2 Week
Rp
1.000
1 kg
Rp
2.000
98 Tiramisu
PT Arta Boga
Cemerlang
3 Day
Rp
100.000
3 kg
Rp
3.000.000

Surabaya
99 Baking Soda
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
40.000
5 kg
Rp
800.000
100 Oreo - 1 Week
Rp
32.500
3 kg
Rp
390.000
101 Honey Madu Nusantara 10 Day
Rp
40.000
5 Bottle
Rp
600.000
102 Cheese Belanda 1 Week
Rp
17.500
12 kg
Rp
840.000
103 Slice cheese Belanda 1 Week
Rp
19.500
8 kg
Rp
624.000
104 Mozarella chesse Belanda 1 Week
Rp
19.500
4 kg
Rp
312.000
105 Burger buns
PT Arta Boga
Cemerlang
Surabaya
2 Day
Rp
1.500
80 pcs
Rp
1.800.000
106 Mayonaise
PT Arta Boga
Cemerlang
Surabaya
5 Day
Rp
30.000
5 kg
Rp
900.000
107
Seasoning powder
(BBQ, cheese, roasted
corn, etc.)
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
15.000
5 kg
Rp
300.000
108 Spaghetti
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
420.000
3 Box
Rp
5.040.000
109 Tea bags
PT Sinar Sosro
Surabaya
1 Week
Rp
7.500
3 Pack
Rp
90.000
110 Mineral Water (aqua) PT Tirta 2 Week Rp 4 Box Rp

Investama 44.500 356.000
111
Soft Drink (coke,
sprite, fanta)
Coca Cola
Company
Rungkut Sier
Surabaya
1 Week
Rp
34.000
3 Crates
Rp
408.000
112 Tea bottle
PT Sinar Sosro
Surabaya
1 Week
Rp
30.000
4 Crates
Rp
480.000
113 Yogurt
PT Arta Boga
Cemerlang
Surabaya
3 Day
Rp
8.000
7 liter
Rp
560.000
114 Oat Meal - 2 Week
Rp
36.000
7 Tin
Rp
504.000
115
Diet sugar (Tropicana
slim)
- 2 Week
Rp
45.000
7 Box
Rp
630.000
116 Rice - 3 Day
Rp
5.500
3 kg
Rp
165.000
117 Flavouring powder
PT Arta Boga
Cemerlang
Surabaya
2 Week
Rp
54.000
2 box
Rp
216.000
118
Soft ice cream milk
powder
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
45.000
7 kg
Rp
1.260.000
119 Ice cream cone
PT Arta Boga
Cemerlang
Surabaya
1 Week
Rp
233
200 Pcs
Rp
186.680
120
Stabilizer Emulsifiaer
Mix
PT Arta Boga
Cemerlang
Surabaya
3 Day
Rp
38.400
3 liter
Rp
1.152.000

121 Soft Ice Cream powder
PT Arta Boga
Cemerlang
Surabaya
3 Day
Rp
44.000
3 kg
Rp
1.320.000
122 Coffee
PT Kopi Kapal
Api
5 Day
Rp
4.800
5 Box
Rp
144.000
123 Plastics (packaging)
UD Anugrah
Abadi Surabaya
2 Week
Rp
750.000
1 sack
Rp
1.500.000
TOTAL
Rp
111.923.180


1 Month: 30 Days
1 Month: 4 Weeks
Assumption: the usage of raw materials is equal every month
COOPERATION CONTRACT
Green Palace has a contract with suppliers as follows:
1. PT Santoso Makmur Abadi Surabaya
Green Palace makes contract with PT Santoso Makmur Abadi Surabaya for
Bogasari flour products (5 years).
2. PT Sari Pangan Sejati Surabaya (Main Supplier)
Green Palace makes contract with PT Sari Pangan Sejati Surabaya for
Bogasari flour products (4 years).
3. PT Indoperkasa Multi Sukses Surabaya (Main Supplier)
Green Palace makes contract with PT Indoperkasa Multi Sukses Surabaya for
eggs (5 years).
4. UD Sumber Dadi Surabaya
Green Palace makes contract with UD Sumber Dadi Surabaya for eggs (5
years).
5. Sugar Group Company
Green Palace makes contract with Sugar Group Company for sugar (5 years).
6. PT Indofood Sukses Makmur Pasuruan
Green Palace makes contract with PT Indofood Sukses Makmur Pasuruan for

vegetable oil and margarine (5 years).
7. PT Arta Boga Cemerlang Surabaya
Green Palace makes contract with PT Arta Boga Cemerlang Surabaya for
vanilla extract, vanilla paste, vanilla powder, food flavorings, food colouring,
almond, raisin, strawberry powder, strawberry cream, pandan extract,
caramel, mocca, orchid butter happy salad oil, danish puff pastry, sandwich
spread, tuna/beef/chicken spread, white sprinkle, bread improve, bread flour,
tiramisu, baking soda, burger buns, mayonaise, seasoning powder, spaghetti,
yogurt, flavouring powder, milk ice cream powder, ice cream cone, emulisfier,
and soft ice cream (5 years).
8. Pride Food Cameroon
Green Palace makes contract with Pride Food Cameroon for yeast flour,
maizena, and wheat flour (5 years).
9. Nestle Rungkut Surabaya
Green Palace makes contract with Nestle Rungkut Surabaya for milk (5
years).
10. PT Sumatraco Surabaya
Green Palace makes contract with PT Sumatraco Surabaya for salt (5 years).
11. Saudaraku Bekasi
Green Palace makes contract with Saudaraku Bekasi for shredded beef (5
years).

12. Indogrosir Surabaya
Green Palace makes contract with indogrosir for vegetables.
13. Swallow Group Pandaan
Green Palace makes contract with Swallow Group Pandaan for gelatine and
jelly powder (5 years).
14. Alam Coklat Tanggerang
Green Palace makes contract with Alam Coklat Tanggerang for chocolate (5
years).
15. PT Eloda Mitra Sidoarjo
Green Palace makes contract with PT Eloda Mitra Sidoarjo for sausage (3
years).
16. PT Heinz ABC
Green Palace makes contract with PT Heinz ABC for tomato, chilli, and soy
sauce (5 years).
17. Western Mulberry
Green Palace makes contract with Western Mulberry for varians of jam (5
years).
18. Rumah Daging Olah Saudaraku
Green Palace makes contract with Rumah Daging Olah Saudaraku for canned
food (3 years).
19. Madu Nusantara

Green Palace makes contract with Madu Nusantara for honey (3 years).
20. PT Sekar Laut. Tbk Jakarta
Green Palace makes contract with PT Sekar Laut. Tbk Jakarta for seafood
product (3 years).
21. PT Sinar Sosro Surabaya
Green Palace makes contract with PT Sinar Sosro Surabaya for tea bottle and
tea bags (5 years).
22. PT Tirta Investama
Green Palace makes contract with PT Tirta Investama for drinking water (5
years).
23. Coca Cola Company Rungkut Sier Surabaya
Green Palace makes contract with Coca Cola Company Rungkut Sier
Surabaya for soft drinks (5 years).
24. PT Farmhouse
Green Palace makes contract with PT Farmhouse for frozen French fries (5
years).
25. PT Kapal Api
Green Palace makes contract with PT Kapal Api for coffee (5 years).
26. UD Anugerah Abadi Surabaya
Green Palace makes contract with UD Anugerah Abadi Suarabaya for plastics
packanging (5 years).

27. PT Nippon Indonesia
Green Palace makes contract with PT Nippon Indonesia for white bread (5
years).
28. Hokky Surabaya
Green Palace makes contract with Hokky Surabaya for fruits (3 years).
Capacity
Production Capacity of “Green Palace” in one day (Early 2014)
Type Production Capacity Times each production
Bread ± 1 Year 268 pcs
Cup Cake ± 1 Year 79 pcs
Cookies ± 1 Year 109 cookies
Pastry ± 1 Year 142 pcs
Ice Cream ± 1 Year 23 ice cream
Green Palace production Limitation:
1. The bread color should be perfect

2. Dimension of the bread should be remaining the same.
3. Quality and constant taste for long period
4. Good Packaging
Solution to minimize the limitation:
1. Every employee should have training and basic skills.
2. Maintenance the machine every 2-3 years
3. Have a protocol to set the temperature while cook.
Business Authority
To build a business in Indonesia, in this case we as “Green Palace” need an
authority that issued by local government to make sure that our business run
legally. (Process for Indonesian People)
1) NPWP (Nomor Pokok Wajib Pajak)
a. NPWP is a registered number that every citizen in this country
must have; this is required for the legal business authority.
b. Step by Step to make NPWP
i. Fill the Form
ii. Copy of ID Card
iii. Letter of authority from local government to make sure
that your business exist.

2) SIUP (Surat Ijin Perdagangan)
a. The main function of this letter, that we can run this business
legally. Issued by industrial department.
Step by Step to make SIUP
i. Fill the Form
ii. Copy of NPWP
iii. Copy of SIT/UUG
iv. Copy of ID Card
v. Copy of Family Card
vi. Company Sign & Stamp
3) SDU (Surat Ijin Domisili Usaha)
a. SDU is one of the letters of authority for province level. This
letter describes about investment, and to measure big or small
SDU by depens on the building and investment.
4) SITU (Surat Ijin Tempat Usaha)
This letter, provide about government give us the authority to
build a business.

5) Health Department (Dep.kes RI No. 739/13.01/94)
a. Halal Certificate
For most than 90% of food industry in indonesia, must
have halal certificate, as we know that 90% of our
population is Muslim, so we must produce food that
have halal certificate.
Step by step to issued “Halal Certificate”
1. The Raw Material Should be Halal
2. Letter from local “MUI”
3. Halal Guarantee
b. TDB (Tanda Daftar Perusahaan)
This letter is the prove, that your business is running in
good condition, as our regulation at UU no 3 1982
about “Registered Company”
c. IMB (Ijin Mendirikan Bangunan)
This letter is a proved that our building is registered and
has the authority to run business.

EXPENDITURE CYCLE OF GREEN PALACE
Purchasing materials will be conducted periodically. For the new

supplier, he/she will send a proposal or catalogs related with their products.
Then, the warehouse staff and purchasing will discuss it together with owner
whether accepting or rejecting the proposal.
Before purchasing material from supplier, warehouse and purchasing
staff will inspect the availability of materials. If there are some enough stocks,
production process will be conducted. Otherwise, if shortage happened
purchasing department creates two (2) copies of Purchase Requisition (PR)
manually and gives it to the owner. Owner is the one who authorize about the
purchasing of materials. In this case, there are two conditions: PR will be
accepted or rejected. For the rejected PR, it will be carried back to warehouse
staff and discuss it further. But, for the accepted one, owner will sign it, the
original will be archived and for the second one will go to the purchasing
department.
Purchasing will make a Purchase Order (PO) and call certain supplier
(assumes that supplier has the material needed). After that, supplier will
prepare the materials ordered and deliver it to the Green Palace’s warehouse.
When the materials arrive, warehouse and purchasing staff will check whether
the materials are proper or not. If the materials aren’t proper or damaged,
purchasing staff will give it back to supplier and changes it with the proper
one. For the proper one, warehouse staff will sign the shipping notice (SN)
from suppliers. Later, the warehouse staff will keep the second copy of SN
and the original one belongs to supplier. Warehouse staff also gets the second
copy of invoice and directly gives it back to the owner. The original one will
be obtained after settlement.
Payment will be conducted via transfer, considering the material
amount. When the payment reaches the due date, supplier will confirm the

owner to do payment. After transferring, owner will fax their transfer slip to
supplier. The original one will be archived by owner and then the supplier will
give the original invoice with PAID stamp to owner and directly archives it.
After partial and full payment have finished, then owner gives it to accounting
to be recorded.
REVENUE CYCLE OF GREEN PALACE
Green Palace has to systems, first is customers go to Green Palace and
directly buy all their needs, and the rest is delivery service. But, the delivery
service is limited with minimum purchase of Rp 200,000. Customers can call
the marketing reps of Green Palace, and then they will note all of customer’s
orders. After that, marketing reps give their notes (form of memo) to the
production site to process it further. After customer’s orders are finished,
marketing reps make two (2) copies of shipping notice with invoice and then
courier is ready to deliver those products. When products have already come
to the customer, he/she (customer) will see the shipping notice, sign it, gives
the money to the courier. Later, customer will get second copy of shipping
notice accompanied with their orders. Then, courier will give the original
shipping notice with money to the cashier and archive it.
For the customers who directly come to the store, they can pick a tray
and looking for breads, cookies, cakes, and etc. After fulfilling all of their
needs, they have to go to cashier to do payment. Payment is divided into two
(2): cash and using debit card. For the cash one, cashier will give the invoice
and packaged products after customers finish their payment. Whereas the
debit one, customers have to give their card to the cashier, cashier will input it
to the computer, customers type password into debit machine, and finally
cashier will carry back the debit card along with products, invoice, and debit

slip to customers.
Pre-Operational Scheduling
At the beginning of our business of Green Palace, we arrange some of
activities which related with our operational activities, they are:
1. Survey (STP and surveying the competitor) Green Palace
Survey done in order to look for and determine the target market of
Green Palace, therefore at the level of development and
implementation of Green Palace business will be straight to the
targeted customers. Besides survey which done directly by the
company, the survey also done by some steps of analysis regarding
about strength, weakness, opportunity, and threat. Green Palace also
analyze of whomever to be the competitors which will be any
obstacles of Green Palace’s business. By doing the survey for its
competitors then the obstacles will be able to be minimized easily by
showing our company competitive advantages and uniqueness to our
customers therefore, Green Palace will grow, develop and sustain even
though within certain time of period there will be competitors who
will make the similar business in Surabaya.
2. Selecting the Location
Green Palace is located in Jl. Ir.H.Soekarno, beside Soto Ayam
Lamongan Cak Har, telp: (031) 5936721. As the owner consider about
cost and efficiency, place for production and café are located in the
same place. This location is chosen because we see the potential

market in this new place. Since Jl.Ir.H.Soekarno is a new business
district in East Surabaya, Green Palace will get the attention of
Surabaya people, moreover this location is close with the residential
like Semolowaru, Nginden, Timpotika and there will also the coming
apartment building of The Kertajaya Apartment and Resident etc
which will add more possibility of customers.
3. Permission
In making a business entity it is a must with a legal permission from
the government. The management of the company has to take care of
all the regulation requirements in order to support and make the
business will run smoothly. For example: handling the NPWP (Nomor
Pokok Wajib Pajak) which is needed in getting the permission to build
the business. NPWP is an evidence that the applicant is legally and
approved tax registered by the government and country. Then,
handling for the SIUP (Surat Izin Perdagangan) after it go for SDU
(Surat Izin Domisili Usaha), SITU (Surat Izin Tempat Usaha), An
approved from the Health Department, Halal approved, TDP (Tanda
Daftar Perusahaan), IMB (Izin Mendirikan Bangunan) and
Advertisement Permission.
4. Building
Making the building is a must for the business implementation. The
construction of the Green Palace will be done by the selected
architects whom are the owner’s colleagues therefore the cost will be
not that expensive. Land of Green Palace is 1000 m2
which consists

of: Parking lot for vehicles and motorcycles; Security post, a place for
security officers who monitor and control safety of Green Palace;
Service area, a place for customer to dine in; Display bakery;
Restroom for customer only; Management office, a place for
management to do administrative activities, monthly meeting, etc;
Raw material warehouse, a warehouse for raw material of bakery and
beverages.
5. Interior Design
Green Palace will be designed as its name with the green ambiance like in the
park. The floor will be made from the stones, and the separators of the walls
will be made from the wood. And also with the green grass and the fountain
with water flows. In the middle section of the building there will be an open
kitchen concept which customers can see through the transparent separators.
At the cafe section which located on the upper floor, there will be some
wooded chairs and tables with some green trees and flowers, with green grass
on the floor. In the evening or in the dark, there will be cozy lighting which
will make the atmosphere warm and friendly.
6. Employees Recruitment and Selection
Employees recruitment conducted in two ways, there are:
a. Make advertisement on mass media like newpapers
b. Use the network system which is trusted for example: information
taken from the business relation or business network
7. Selecting the Suppliers, Buying the Equipments and Raw Materials

Before buying the tools and equipments we firstly done a survey to some
qualified stores and suppliers with reasonable price. After determining the
right suppliers that we need, then the buying transaction will be soon
conducted.
8. Launching (Opening)
Symbols Activities
Optimistic
Time
In
week
Normal
Time
in
week
Optimistic
Time
in
week
ET
(week)
Previously
A
Survey (STP & Surveying
Competitors) Green Palace
3 4 5 4 -

The grand opening and launching wil be held in one day with fireworks
attraction on Sunday to the society as the opening and introduction ceremony
of Green Palace. After all the preparations of the grand opening and launching
get prepared then the last point to do is doing an intense promotion, which
Green Palace will come up with design and product which are new and offer
new products and with healthy, quality and taste delicious and the location
which sets as a cozy café. The concept that we have is different and we will
do promotion for the external parties so then customers will recognize Green
Palace’s existence. Promotion will be done by making some advertisement in
mass media like newspaper and billboards in some points of crowded areas
and neighborhood.
Some efforts can be done by Green Palace to avoid the construction project
becoming late especially on the critical line that is when the contruction of the
building which takes normal time of 48 weeks or equal with 1 year, the owner
does the recruitment in another places and looks for another alternatives of
B Selecting the Location 2 3 5 4 A
C Permission 2 3 4 3 B
D Contructing the Building 24 48 72 48 C
E Design Interior 2 3 5 4 C
F
Employees Selection &
Recruitment
5 7 8 7 C
G
Selecting the suppliers,
Buying equipments, & raw
materials
4 5 7 6 C
H Launching (Opening) 5 7 9 7
D, E. F.
G

suppliers of the raw materials, equipments, tools of Green Palace so when the
contruction of the building done then all the processes are ready with the
situation of sufficient employees and get the right suppliers.
The environment impact (social and economy)
1. Employees Safety
In production process there is no dangerous risks that can put the
employees in danger but, is there is incident happens in the production
process then the owner will bear the cost till employees get cured and
can get back to work. In production process, it is available for hand
gloves and mask. Besided mask and hand gloves, Green Palace also
provide the estinguisher tubes in case of fire. Exhaust fans also
available for good air circulation in the Green Palace therefore the
employees will get fresh air and feel comfortable while working inside
the Green Palace. For those employees whom are expecting there will
be given a leave for 2 months. This is given to avoid the risks on doing
the job. The company will cut the salary of the employees when they
leave more than the stated policy. Moreover, when the employees
come into the production area, their hands have to be clean and steril
so then the higienic of the production process maintained. All
employees will be given THR based on the policy.
2. Environmental Impact
Green Palace has no negative impacts towards the environment
because there is no toxic wastes which made from the production
process. Some wastes are used cooking oils, plastic bags from the

cooking oil, powder, and butter. All these wastes are not toxic for the
environment. Usually the cleaning staffs will take the garbages in the
early morning.
3. Social-Economy Impact
if there are some unsold products of Green Palace, then Green Palace
will give it to the orphanage house, or another social institution in
Surabaya, for example: the orphanage house Rumah Singgah Sekar
and Rumah Singgah Jagir in Surabaya. And also give some to the
employees.
FINANCIALASPECT
A. FINANCING
Green Palace (GP) is a sole proprietorship and it will be built in 2013. The
financial structure of GP consists of seven (7) investors. Total capital is as much as
Rp3.728.606.500, so that each investor contributes Rp 532.658.071. Seven investors
who involve on the opening of GP are Mr.Lim, Ms. Rolanda, Ms.Surya, Ms.Jayanthi,
Ms.Santika, Ms.Tsi, and Ms.Zaenab. Capital of Rp3.728.606.500 uses to construct
the building and decoration, buy some equipment and supplies for production
process, and be used for the purposes of marketing activities and other operational
costs such as for promotion, training and human resource development as well as
maintenance for machinery.
Profit sharing will be based on the amount of capital paid by each investor.
Because of the same amount of paid capital so that the profit sharing has the same
ratio for each of them. In the event of increasing costs in the company's operations,
GP has certain amount of reserve collected by each investor during a certain period.

INITIAL INVESTMENT FOR PRODUCTION AREA DURING 2013-2017
No Item Supplier Amount
Useful Life/
Year
Price/ Unit Total
1 Convection Oven
PT Mesin Maksindo
Surabaya
3 20 Rp 30.100.000 Rp 90.300.000
2
Mesin Mixer Horizontal
(Capacity: 45 kg)
PT Mesin Maksindo
Surabaya
2 8 Rp 5.200.000 Rp 10.400.000
3 Dough Moulder
PT Mesin Maksindo
Surabaya
1 15 Rp 15.000.000 Rp 15.000.000
4 Dough Divider
PT Mesin Maksindo
Surabaya
2 14 Rp 14.000.000 Rp 28.000.000
5 Dough Sheeter
PT Mesin Maksindo
Surabaya
2 16 Rp 20.000.000 Rp 40.000.000
6 Up Right Freezer
PT Mesin Maksindo
Surabaya
1 10 Rp 9.500.000 Rp 9.500.000
7 Chest Freezer -28 °C
PT Mesin Maksindo
Surabaya
1 10 Rp 6.200.000 Rp 6.200.000
8 Blender
PT Mesin Maksindo
Surabaya
3 5 Rp 700.000 Rp 2.100.000
9 Bread Slicer
PT Mesin Maksindo
Surabaya
2 10 Rp 5.100.000 Rp 10.200.000
10 ”Tube Gas” 60 kg
UD. WONOKOYO
PRIMA GAS
3 5 Rp 390.000 Rp 1.170.000
11 Table
Toko Panca Jaya
Surabaya
1 5 Rp 1.500.000 Rp 1.500.000
12 Chair
Toko Panca Jaya
Surabaya
10 5 Rp 85.000 Rp 850.000
13 TV 21” Hartono Elektronika 1 8 Rp 700.000 Rp 700.000

Surabaya
14
Stand Fan
Hartono Elektronika
Sby
2 5 Rp 200.000 Rp 400.000
15
Exhaust Fan
Hartono Elektronika
Sby
2 8 Rp 350.000 Rp 700.000
TOTAL Rp 217.020.000
INITIAL INVESTMENT FOR CAFE DURING 2013-2017
No Item Supplier
Useful Life /
Year
1 Air Conditioner
Hartono Elektronika
Surabaya
8 2 Rp 1.500.000 Rp 3.000.000
2 Table Toko Panca Jaya Surabaya 5 8 Rp 150.000 Rp 1.200.000
3 Chair Toko Panca Jaya Surabaya 5 20 Rp 85.000 Rp 1.700.000
4 Sofa Toko Panca Jaya Surabaya 8 3 Rp 2.500.000 Rp 7.500.000
9 TV Flat
Hartono Elektronika
Surabaya
10 1 Rp 5.175.000 Rp 5.175.000

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