Mobile trends in Latvia, 2015, presented in Mobile Monday Riga, 24.07.2015

1. Mobile trends in
www.gemius.lv
Latvia
2015

2. 2
Let`s meet!
Linda Egle

3. 3
Mobile phone traffic growing rapidly in Latvia
Source: gemiusRanking, 01.2014 – 06.2015
2014.01 2014.02 2014.03 2014.04 014.05 2014.06 2014.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02
2015.03 2015.04 2015.05 2015.06
84%
13%
2%
91%
7%
2%

4. 4
Latvia: Number of internet users from mobile devices
680900Real Users
~279 000 userseachday
399500Real Users
~150 000 userseachday
Source: gemiusAudience 06.2015, age group 7-74
Population:1, 82 mlj*
Internet users: 1, 48mlj
*SDKS, 06.2015
Reach:37% Reach:22%

5. 5
Baltics: Number of internet users from mobile devices
680900Real Users
~279 000 userseachday
399500Real Users
~150 000 userseachday
851200Real Users
~353 600 userseachday
501800Real Users
~194 400 userseachday
273600Real Users
~110 200 userseachday
337000Real Users
~134 900 userseachday
Source: gemiusAudience 06.2015, age group 7-74
Reach:37%
Reach:35%
Reach:51% Reach:28%
Reach:14%
Reach:22%

6. 6
Mobile phones - user
profile

7. 7Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
Socio-demographic profile of mobile phone users in Latvia

8. 8Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
7-14
15-24
25-34
35-44
45-54
55+
13%
22%
29% (PC 22%)
16%
13%
7% (PC 16%)
AGE
Socio-demographic profile of mobile phone users in Latvia

9. 9Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
26%
21%
24%
29%
Elementary/
Incomplete
secondary
High school, lyceum
Vocational
University
EDUCATION
7-14
15-24
25-34
35-44
45-54
55+
13%
22%
29%
16%
13%
7%
AGE
Socio-demographic profile of mobile phone users in Latvia

10. 10Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
PERSONAL
NET INCOME
0 – 86 EUR
87 – 178 EUR
179 – 427 EUR
428 – 711 EUR
712 – 854 EUR
855 – 1139 EUR
More than
1140 EUR
9%
4%
20%
20%
6% (PC 2%)
6% (PC 2%)
6% (PC 3%)
26%
21%
24%
29%
Elementary/
Incomplete
secondary
High school, lyceum
Vocational
University
EDUCATION
7-14
15-24
25-34
35-44
45-54
55+
13%
22%
29%
16%
13%
7%
AGE
Socio-demographic profile of mobile phone users in Latvia

11. 11Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
PLACE OF LIVING
26%
21%
24%
29%
Riga
Other city
Riga region
Outside of a
city
Jurmala
Liepaja
Daugavpils
Ventspils
Valmiera
Rezekne
Elementary/
Incomplete
secondary
High school, lyceum
Vocational
University
39%
23%
12%
9%
4%
4%
3%
2%
3%
1%
EDUCATION
7-14
15-24
25-34
35-44
45-54
55+
13%
22%
29%
16%
13%
7%
AGE
Socio-demographic profile of mobile phone users in Latvia
LANGUAGE
LV 75% (PC
69%)
RUS 24% (PC
30%)
PERSONAL
NET INCOME
0 – 86 EUR
87 – 178 EUR
179 – 427 EUR
428 – 711 EUR
712 – 854 EUR
855 – 1139 EUR
More than
1140 EUR
9%
4%
20%
20%
6%
6%
6%

12. 12
Device facts
16%ofPhone users declerate they`re not using PC
28% ofPhone users use also Tablet
5%of Phone users declerate they`re notusingany other devices
Source: gemiusAudience 07.2015

13. 13
Browsing internet from
mobile devices

14. 14
Top 10 Latvian websites visited from mobile devices
Top10 websites from
mobile phones
Top10 websites from
tablets
Source: gemiusAudience 06.2015
delfi.lv
tvnet.lv/apollo.lv
draugiem.lv
inbox.lv
kasjauns.lv
skaties.lv
1188.lv
lattelecom.wifi.lv
nra.lv
diena.lv
424916
361486
252752
193894
149546
142762
122764
121698
93 653
81 834
delfi.lv
tvnet.lv/apollo.lv
inbox.lv
draugiem.lv
kasjauns.lv
mail.ru
vesti.lv
gismeteo.lv
skaties.lv
diena.lv
264315
214182
160542
140520
92 366
73 957
61 986
59 776
50 243
50 109

15. 15
Top 10 Latvian websites (mobile versions) visited from mobile
devices
Top10 websites from
mobile phones
Top10 websites from
tablets
Source: gemiusAudience 06.2015
m.delfi
m.tvnet.lv/m.apollo.lv
m.draugiem.lv
m.kasjauns.lv
m.1188.lv
m.diena.lv
m.sportacentrs.com
m.db.lv
m.city24.lv
m.la.lv
424916
361486
252752
193894
149546
142762
122764
121698
93 653
81 834
m.tvnet.lv/m.apollo.lv
m.draugiem.lv
m.delfi
m.sportacentrs.com
m.1188.lv
m.diena.lv
m.db.lv
m.la.lv
m.kasjauns.lv
m.city24.lv
382108
354281
208609
135785
119922
46 933
44 972
32 694
11105
8 829
201893
84 273
35 140
20 436
9 456
9 213
4 597
3 026
2 415
594

16. 16
Habits using mobile
devices

17. 17
Onaveragemobile phoneuserspends
3 hr 43 min
Longestavg.
timespent
per visitor:
2hr41 min
Most visits made
onwebsite:
6 268 000
Time spent from mobile phones
Source gemiusAudience 06.2015, age group 7-74
onlineamonth

18. 18
Time spent from tablets
Averagetabletuserspends
1 hr 20 min
Longesttime spent
per visit:
16 min32 s
Longestpage view
duration:
2min 49 s
Source: gemiusAudience 06.2015, age group 7-74
onlineamonth

19. 19
Hourly traffic for mobile phones, tablets and PC (workday)
Source: gemiusTraffic, page view share, 08.06.2015

20. 20
Hourly traffic for mobile phones, tablets and PC (weekend)
Source: gemiusTraffic, page view share, 21.06.2015

21. 21
Most popular
manufacturers of mobile
devices

22. 22
Top 10 most popular mobile phone manufacturers
Source: gemiusTraffic, page view share, 06.2015

23. 23
Top 10 most popular tablet manufacturers
Source: gemiusTraffic, page view share, 06.2015

24. About
Gemius

25. 25
Operating on over 30 markets in EMEA region
Belarus Latvia Romania
Belgium Lithuania Russia
Bosnia
Luxembour
g
Serbia
Bulgaria Macedonia Slovakia
Croatia MENA Slovenia
Czech
Republic
Moldova Turkey
Denmark
Montenegr
o
Ukraine
Estonia Poland
Hungary Portugal

26. 26
Gemius – consultancy & expertise on the digital world
no 1 choice in EMEA
16 years of experience
2000 happy clients
online audience
measurement
in +30 markets
+450 thousand websites
measured per year
+3 000 online campaigns
measured monthly
Online audience
measurement
Web analytics
Campaigns’ Monitoring
Ad serving

27. Thank you!
Gemius Latvia
Gertrudes Street 66-51
LV-1009, Latvia
Linda Egle
E-mail: linda.egle@gemius.com
Mobile.: (+371) 28855492
www.gemius.lv