2. Objectives
Nature of sound secondary research
Familiarity with industry reports, company profiles,
consumer surveys, trade associations and news
Providing attribution for sources using APA Style
3. Indicators Good Research
Source Variety : Different kinds of source materials are
used. There is not excessive reliance on only one or two
types of resources. Types of resources include market
or industry research reports, trade news, general &
business news, trade associations, company web sites,
company profiles, academic studies, & data sets.
Source Quality: The sources used are written by
qualified authors, are timely, are relevant, employ
rigerous methods, and are appropriate to the task.
Business Sources How to Evaluate Them
References: The reference list conforms to the APA style
in organization and form, attribution is provided as
needed and parenthetical or in-text citations conform to
APA style.
4. Getting Started
Industry or market research reports: Operations,
competitive forces (economic, demographic regulatory,
technological), trends, prospects, competitors
Update by trade and business news and associations. (ABI
Inform, WSJ, Business Source Premier)
Use what you learn from industry report for competitor and
customer analysis.
Competitor analysis: Company profile (MarketLine,
ReferenceUSA, Morningstar), company web site, SEC filings,
news beyond the press release.
Customer analysis: Market research report on target
demographic, objective social science research (PEW or
ICI), consumer surveys, demographics and segmentation
schemes (MRI+ or ESRI Business Analyst Online), social
science on buyer behavior/attitudes (PsycInfo)
5.
6. APA Citations
How do you make your reference list?
Easybib, bibme, citationmachinge, noodletools, refworks,
zotero, Word Reference tab, database utilities
What you still need to know: APA style and what you
are trying to cite
Research and Documentation Online or APA Style Guide
to Electronic References or APA Style
7. APA Basics
Reference:
Author, A. (publication date). Title. Place of publication.
In Text: authors (date, page)
Parenthetical: (authors, date, page)
8. Examples
Leon, K. (2014, October). Industry surveys: Investment
services. Retrieved from S&P Capital IQ Netadvantage
Zoll, A. (2015, January 15). Is my target date fund layer on
extra fees? The Short Answer. Retrieved from
http://library.morningstar.com/Article/article?id=68037
9. Getting Help
BookMe scheduler
https://vubusinesslibrarian.youcanbook.me/
Virtual meetings available outside scheduled times too
Email linda.hauck@villanova.edu
Drop in, Falvey 222
