The amount of time you ought spend on Online Social Networking will depend on the goals you are trying to achieve. Creating a social media marketing schedule that focuses on what needs to be done can make life easier.

1. Linda Parkinson-Hardman

2. The amount of time you ought spend on Online
Social Networking will depend on the goals you
are trying to achieve. Creating a social media
marketing schedule that focuses on what needs
to be done can make life easier.

3. » Get new customers
» Support existing customers
» Create a platform as an expert
» Reduce costs / increase profitability
» Increase visitors to your website
» Expand your brands awareness

4. » Who they are
˃ Demographics
» Where they ‘live’
˃ Which network
» What problem they have
» How they want that problem solved
˃ Information, product, support
» When do they want to hear from you

5. » Create a calendar of events
˃ What’s on when and where
» Create a set of standard status updates
˃ By network / subject
» Create a set of standard ‘themes’
˃ Subject, product, service
» Set up third party systems
˃ Bit.ly, hootsuite, dlvr.it