Gem the Word Weaver is one a series of Tales of t'Internet; short stories which use the format of the Fairy Tale to try and explain some of the concepts around SEO and online marketing.

2. Once upon a time in the land of t’Internet there lived a
woman called Gem the Word Weaver. Her fame had
spread throughout her village for she spun words into
gold before the very eyes of those who purchased them.
Customers came to her little shop each day and asked her
to spin a word or two for them. Some days she spun
everyday words like ‘love’ and ‘cherish’; on other other
days she was called to spin words that were out of the
ordinary like ‘antidisestablishmentarianism’. Her days
were filled with the sounds of words and the colour of
gold. People went away happy, knowing that she had
fulfilled their need and made life a little easier for them.

3. But Gem was unhappy with her life. She longed to spin
more than just words, for in her heart she was a
storyteller, longing for the challenge that came with
spinning a whole story into gold.
But where were the customers who might buy such a
product and what would they need it for?
Each night Gem climbed into bed and hoped her
dreams would provide the answer.

4. As it happened, it turned out that it was one of her most loyal customers who
suggested a solution.
“Gem, why are you not spinning your words into stories in the city’s
marketplace?” He asked.
“For sure, it’s too far for me to travel and I fear for what my customers would do
without their daily golden words” she responded, looking down at her toes and
scuffing her feet.
“Why don’t you ask your customers to order their words in advance, surely we all
know when we will need them” he replied.
“You could spin them through the night and I would be happy to look after your
shop for a day or two each week”.
“What a wonderful idea, I’m amazed I hadn’t thought of that before”. Gem was
grateful for the suggestion and gladly took him up on his offer.

5. That night she spent several hours
spinning the words she knew that
people bought most regularly. And, in
the morning, although she was tired,
she headed to the City’s marketplace.

6. Sitting upon a little stool, she plied her trade; spending hours
spinning stories into gold for the city’s residents. As time passed she
drew a larger and larger crowd, each person telling another of the
woman who spun stories into gold for a modest fee.

7. By the time the market finished for the day Gem was surrounded
by the coins of those who had bought her stories. It was much
more than she had ever seen before and she decided to treat
herself to a brand new blue ribbon before heading home for the
night.
Giving her loyal customer a proportion of the coins she had
gathered, she settled down for another evening’s word spinning.

8. The next day, she went to the market once more and again her
fame spread throughout the city; people came back who had
bought the day before and new customers arrived every hour.
Her stories were spun on demand for all who were prepared to
pay. And Gem had found a new way to supplement her living.
In time, even the Lords of t’Internet came to hear about her fame.
And Lord Google himself came to hear her speak, asking her for a
story he could present to his young daughter on her next birthday.

9. However, times change and one day Gem noticed that there were
not so many people crowded around her little stool; and the pile of
coins was not as large as it had once been.
She suspected something was afoot and decided to investigate.
Sure enough, she found a stall a little further along the market that
was selling her old stories to other people; it seemed that
purchasers tired of them after a little while, and sold them to recoup
a little of the money they had paid to Gem.

10. Once more she was unhappy, once more she climbed into bed
each night hoping for a solution; and once more it was her loyal
customer who provided the answer.
“Why don’t you rent your stories instead, that way when people
tire of them they can bring them back and exchange them for
another?”

11. It seemed perfect and Gem put it into practice the next time she
was in the market.
Once more her little stool was surrounded, once more she
gathered more customers and this time they stayed, each bringing
a friend along to share the experience with them.

12. The years passed and Gem was running a thriving business, selling
words at home and tales in the cities of t’Internet.
Each story she spun was sold many times over meaning she had
time to take a holiday now and then, or visit with relatives and
friends.

13. Many years later, when Gem was old and on the verge of death,
her loyal customer asked her what the most valuable lesson she
had learned was.
Gem lay back on her cushions and thought for a moment or two
before saying.

14. “There is nothing like a dream to create
the future.”
Victor Hugo, Les Misérables

15. Find more Tales of t’Internet,
the SEO Fairy Tales series,
at
Woman on the Edge of Reality
womanontheedgeofreality.com

16. Credits
Images
Letter E © Lucila De Avila Castilho | Dreamstime.com
Pillows © Colleen Coombe | Dreamstime.com
Man © Theodor38 | Dreamstime.com
Old book © Stendec | Dreamstime.com
Woman reading menu © Kirk Johnson | Dreamstime.com
Coins © Anna Chelnokova | Dreamstime.com
Old Woman © Brett Critchley | Dreamstime.com
Music © Sweet Dawn by Alexander Yiannaras