Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Identifying Your Brand's Social Media Influencers
1. Keys to Identifying Your Brand’s
Social Influencers
By Linda Sellers
@linda_sellers
2. Who can get the message
out about your brand AND
influence others?
3. The Five ‘R’ Breakdown
to identify your
Key Social Influencers
REACH
RELEVANCE
RESONANCE
RAPPORT
RESULTS
TWITTER
FACEBOOK
PINTEREST
INSTAGRAM
YOUTUBE
4. Reach
–
What
is
the
poten?al
impact
(in
fan
numbers
or
impressions)
by
influencer
by
campaign.
Relevance
–
Find
influencers
who
are
both
interested
in
and
knowledgeable
about
your
product
or
service.
Resonance
–
Relates
more
to
the
receiver
of
the
message.
Will
it
be
understood
or
evoke
an
emo?on?
Rela?onships
–
Does
the
brand
have
a
solid
rela?onship
with
the
influencer
including
open
communica?on
lines
and
clear
expecta?ons?
Results
–
What
do
you
hope
to
gain
from
the
engagement?
Do
the
an?cipated
results
align
with
your
KPIs?
REACH
6. Numbers can be deceiving and
aren’t everything.
Consider eyeball potential based on:
Traffic referral source
Geographic location
Specific traffic destinations
19. Blogger Outreach &
Community Building Specialist
Mom Blogger
Linneyville.com
Marketing Manager
CreateDigital.com
lindasellersblog@gmail.com
@linda_sellers
Have Questions?
Linda Sellers!