1. Social media

2. What is social media?
Web-based and mobile based technologies
which are used to turn communication into
interactive dialogue between organizations,
communities, and individuals (Wikipedia!!)
"a group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow the
creation and exchange of user-generated
content.”(Kaplan and Haenlein)

3. Social media
Six different types of social media:
• collaborative projects (e.g., Wikipedia),
• blogs and microblogs (e.g., Twitter),
• content communities (e.g., YouTube),
• social networking sites (e.g., Facebook),
• virtual game worlds (e.g., World of Warcraft),
• virtual social worlds (e.g. Second Life).

4. Supporting technologies
• Technologies include: blogs, picture-sharing,
vlogs, wall-postings, email, instant messaging,
music-sharing, crowdsourcing and voice over
IP, to name a few.

5. A few facts
Social networking now accounts for 22% of all
time spent online in the US
Twitter processed more than one billion tweets
in December 2009 and averages almost 40
million tweets per day
The number of social media users age 65 and
older grew 100 percent throughout 2010, so
that one in four people in that age group are
now part of a social networking site.

6. • As of June 2011 Facebook had 750 Million
users
• 1 out of 8 couples married in the U.S. last year
met via social media
• 1 in 6 higher education students are enrolled
in online curriculum

7. My technologies
• Facebook
• Email
• Online forums
• Twitter
• Blogs
• Virtual conferencing