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Strategy Lab: Job 1: LEARN

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A down-to-business explanation of the first step in any marketing process.

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Strategy Lab: Job 1: LEARN

  1. 1. Learn
  2. 2. “The only way to win is to learn fasterthan everyone else.”- Eric Reis Author “The Lean Startup” Learn
  3. 3. It’s simple:If you’re not learning, you’re losing.Learn who you are.Learn who your customers are.Learn the platforms needed toconnect.Learn
  4. 4. You.Don’t assume people will love you.Don’t incessantly bleed brand info.Create context, provide value, b.o.b.* * bend over backwardLearn
  5. 5. “Don’t simply spend on advertising tocreate an image for your business.Spend on the human capital andprocesses that will make yourcustomer’s one-on-one experienceremarkable. The effect will be realand spread exponentially. Youradvertising will be real.”- Me Author “This Presentation” Learn
  6. 6. Platforms.It’s not about the next big thing.It’s not about social media.It’s about where people are.Learn
  7. 7. Market like it’s 2012.Not 2008 .Not 2016 .2012 .
  8. 8. It’s simple:If you’re not learning, you’re losing.Learn who you are.Learn who your customers are.Learn the platforms needed toconnect. Learn

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