Delivering Value
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Delivering Value: to our Customers, our Company, and Our Community Delivered 7.25.14 at What's Next DC Mini
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Delivering Value
- 3. I don’t think there’s a shortage of remarkable ideas…what’s missing isn’t the ideas. It’s the will to execute them. - Seth Godin
- 5. Utility marketing is about delivering such incredible value that you simply become part of your audience's life! - Avinash Kaushik
- 7. Delivering Value to Our Customers
- 9. Delivering Value to Our Customers • Enhance Customer Experience • Be Data Driven • Produce Relevant, Useful Content
- 10. Delivering Value to Our Companies
- 12. Delivering Value to Our Companies • Analyze Strategy & Goals • Prioritize Projects & Staff Time • Focus on KPIs / Key Conversions
- 13. Delivering Value to Our Community
- 15. Delivering Value to Our Community • Be a Trusted Advisor • Deliver Results & Analysis • Build a Network
Notes de l'éditeur
- Marwan Sulaiman & Dirk Brady Mr. Brady, a refugee from Nazi Germany, came to the U.S. and received a bachelor’s degree in mechanical engineering from George Washington University in 1943. Mr. Brady and members of his family established a scholarship at GW for students from war-torn countries. Marwan was displaced from Iraq as a teenager. Marwan received the full-ride scholarship to GW and as a freshman in 2011, was able to meet his benefactor Mr. Brady. Marwan graduated from GW in 2014.
- How can we help create more opportunities for our Marwan Sulaiman’s & our Dirk Brady’s to connect?
- GW Hillel Extreme Makeover. Crowdfunding attempt. Should look for organizations that allow you to try something new. And should push for that at your organization. Also, want to be at an organization that is about delivering, not about ideating. Need to be willing to experiment, realizing you will fail sometimes and htat you can learn as much from “failure” as you can from success.
- http://www.kaushik.net/avinash/mobile-marketing-customer-data-acquisition-behavior-targeting
- Who are your customers? What are their needs? Customer experience focus required. Customer personas, customer journeys. Match that with internal view of key segments, key conversions, KPIs.
- Campaign.gwu.edu Launching $1B philanthropic campaign at GW.