Writing for the Web

Keep it Short & Simple: Writing for the Web Lindsey Patten Synthesis Communications

About Me ,[object Object],[object Object],[object Object]

Presentation Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Old Websites Versus New ,[object Object],[object Object],[object Object],[object Object]

Web Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Are The Biggest Mistakes in Web Writing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First Steps ,[object Object],[object Object]

What Are Your Goals? ,[object Object],[object Object],[object Object],[object Object]

Improving Web Writing ,[object Object],[object Object],[object Object],[object Object]

Engage ,[object Object],[object Object]

Engage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inform ,[object Object],[object Object]

Inform ,[object Object],[object Object],[object Object],[object Object]

Call to Action ,[object Object],[object Object],[object Object]

Call to Action ,[object Object],[object Object],[object Object],[object Object]

Donor-Centric ,[object Object],[object Object],[object Object]

Donor-Centric ,[object Object],[object Object],[object Object],[object Object]

Tips-Home Page ,[object Object],[object Object],[object Object],[object Object]

Tips-Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips-About Us ,[object Object],[object Object],[object Object],[object Object]

Tips-Donate ,[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing the Right Words ,[object Object],Give Care Choice Dedication Donor Success Ability Issue Identity Campaign Access Donate Crisis Event Help Client Growth Future Fundraise Diversity Interactive Role Opportunity Message Learn Knowledge Plan Power People Community News Step Society Skills Program Problem Tools Connection Support Volunteer Understanding Difference Membership Pledge Hope Gift Courage Accomplish Support Information You Prospect Dream Goal Good Achievement Join People Personal Proud Possible Respect Share Sponsor Spirit Story Time Tribute Youth Voice Wish Believe Love Journey Commitment Together

Formatting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization What Is Search Engine Optimization?

Search Engine Optimization ,[object Object],[object Object]

Search Engine Optimization Why Do We Need It?

Search Engine Optimization How Do You Use It?

Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Management What is Content Management?

Content Management Content management allows for dynamic content to be added in similar fashion to using a word processor or blogging software to quickly and easily add content.

Content Management Why Do We Need It?

Content Management ,[object Object],[object Object],[object Object],[object Object]

Navigation What is Navigation?

Navigation Navigation is how one travels through your website. Good navigation allows a visitor to receive the content they are looking for as quickly as possible.

Navigation How Does Good Navigation Improve Content?

Navigation ,[object Object],[object Object],[object Object]

Tips for Sitting Down and Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]

Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DO DON’T

Thank You ,[object Object],[object Object],[object Object],[object Object]

Writing for the Web

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Writing for the Web