Fitlife Owners Event 2017, Social Media Made Simple for Health Clubs

1. L I N D S E Y R A I N H 2 O . C O M
S P O N S O R E D B Y C O R E H E A L T H A N D F I T N E S S , T H A N K Y O U H A R I S A K H T A R
FITLIFE OWNERS RETREAT
Social Media Made
Simple for Your
Health Club

3. social media
L I N D S E Y R A I N H 2 O . C O M
FOR YOUR FITNESS BUSINESS
A GUIDE TO USING

4. CONTEXT
L I N D S E Y R A I N H 2 O . C O M
BUT FIRST.

5. Digital
Transformation
L I N D S E Y R A I N H 2 O . C O M

8. Your social pages should be an extension of the club….
Omnichannel, what is the story you are telling your members digitally
and does it match what you have going on inside?

10. INDUSTRY
L I N D S E Y R A I N H 2 O . C O M
FOR YOUR FITNESS BUSINESS
RESOURCES

11. Thank you for reviewing the Fitness Industry Technology Council’s 2017 Tech Trends Report.
This report is the companion piece to our Fitness + Plus Technology Podcast that launched on
November of, 2016, and continues to launch a new interview each week. Upcoming interviews
are with the fitness industry leaders that have contributed to this year’s Tech Trends Report.
We appreciate the time and effort that each of our contributors put in, and special thanks to
goes to our board and our host Josh Trent of Wellness Force Radio.
The leadership and board of directors at FIT-C believe that the thoughtful adoption of
technologies needs to accelerate at a faster pace, and that there is a need for greater
collaboration among players in our industry to unleash technologies
for the benefit of all. These factors are necessary when considering
the surge of disruption that is emerging. Failing to adopt at a more
rapid pace, or to work more closely together could result in
Join us www.fittechcouncil.org
"Here is the bottom line: in a
decade from now many will
be envious of not having
been involved in what will
become a hugely impactful
industry. It would be like
seeing the first plane take off
at Kitty Hawk. That is where
we are now and that’s how
exciting our future will be.”
Bryan K. O’Rourke
CEO FIT-C
This report is the com
November of, 2016, a
are with the fitness i
We appreciate the ti
goes to our board an
The leadership and
technologies needs

13. WHY SOCIAL
MATTERS
L I N D S E Y R A I N H 2 O . C O M

14. a quick note
L I N D S E Y R A I N H 2 O . C O M
Social media is an integral
part of any small business
success strategy. In fact, in
today’s day and age, small
businesses cannot afford to
ignore social media.

15. L I N D S E Y R A I N H 2 O . C O M
74%
of online adults use
social networking
sites everyday
57%
of your sales
funnel may be
accounted for by
social media
81%
of consumers research
online before making
big purchases
the figures

16. L I N D S E Y R A I N H 2 O . C O M
"Marketing is no longer about
the stuff that you make, but
about the stories you tell."
WHY USE SOCIAL MEDIA?
—SETH GODIN

17. THE BIG 3
L I N D S E Y R A I N H 2 O . C O M

19. savvysexysocial.com

20. L I N D S E Y R A I N H 2 O . C O M
There are around 1.79 billion monthly active users.
Around 1.18 billion are daily active users.
By 2018, Facebook will have an estimated 169.2 million users in the US.
1.13 trillion likes have been pressed since the feature was updated.
There are estimated 81 million fake Facebook profiles.
More than 250 billion photos have been uploaded to Facebook
There are 50 million active small business pages.tweet
79% of Facebook advertising revenue comes from mobile ads.
510 comments, 2,93,000 statuses and 1,36,000 photos are posted every 60
seconds.
LIKES
1500

22. L I N D S E Y R A I N H 2 O . C O M
More than 467 million registered users on
the platform.
40% of users check LinkedIn daily.
94% of B2Bs’ use LinkedIn for content marketing.
In total, there have been 1 billion endorsements on.
LinkedIn.Microsoft paid $26.2 billion to buy LinkedIn.
25 million LinkedIn profiles are viewed everyday.

24. L I N D S E Y R A I N H 2 O . C O M
82% of monthly active users accesses Twitter
via mobile device.
100 million Twitter users login everyday.
Twitter users send 6000 tweets per second.
84% of the world’s heads of state are active Twitter users.
Mostly 50% of the active Twitter users follow
companies/brands.
If twitter were a country, it’d be the 12th largest in the
world.

25. CHOICES
L I N D S E Y R A I N H 2 O . C O M

27. NOW WHAT?
L I N D S E Y R A I N H 2 O . C O M
I AM GLAD YOU ASKED
THANKS FOR THE INFO

28. VVFGT6
5 SOCIAL
BUILDING BLOCKS
L I N D S E Y R A I N H 2 O . C O M
FOR YOUR FITNESS BUSINESS

29. L I N D S E Y R A I N H 2 O . C O M
01
Before developing your actual
social media strategy, it’s
necessary to first do a bit of
prep work and define your
target audience as well as your
initial goals.
set the stage

30. Tell the Story
L I N D S E Y R A I N H 2 O . C O M

31. promotion
vs
engagement
extends your engagement
efforts by presenting a
valuable offer that’s based on
your customers’ interests and
needs. Social media amplifies
your efforts so you can be
found by a wider audience to
grow your business.
L I N D S E Y R A I N H 2 O . C O M
is rooted in consistently
sharing insight and providing
value every time you connect
with a customer. This
establishes credibility while
building trust and inspiring
customers to tell their friends
about you.

32. L I N D S E Y R A I N H 2 O . C O M
02
Once you know the type of
customer you want to attract,
it’s time to set some goals. What
do you hope to gain from your
business social media strategy?
define & set
your goals

33. L I N D S E Y R A I N H 2 O . C O M
. specific
. measurable
. attainable
. relevant
. time-oriented
YOUR GOALS MUST BE:

34. L I N D S E Y R A I N H 2 O . C O M
03
Once you know the goal you are trying
to obtain, its time to create a plan.
What can you and your staff
deliver on?
create a plan you
can execute

35. Scheduled
Content
Calendar
L I N D S E Y R A I N H 2 O . C O M

36. L I N D S E Y R A I N H 2 O . C O M
04
Once you create your plan, its time to
put tools in place to support
your vision.
What do you need to learn to be able
to implement.
put productivity
tools in place

37. Tools to Help
L I N D S E Y R A I N H 2 O . C O M

39. INCREDIBLE SUPPORT AND STEP BY STEP “HOW TO”
VIA BUFFER.COM

40. L I N D S E Y R A I N H 2 O . C O M
05
the work is truly never done, you must
continue to analyze your metrics, pay
attention to what others are doing and
keep it current.
execute, analyze
and keep the
tempo

41. EXECUTE
ON THE
BASICS
L I N D S E Y R A I N H 2 O . C O M
10
20
30
40
50
Item 1 Item 2 Item 3 Item 4 Item 5
0

42. SCREEN SHOT OF ANALYTICS

43. ALWAYS
ANALYZE
RESULTS
L I N D S E Y R A I N H 2 O . C O M

44. PICTURE OF HOLDING STAFF
ACCOUNTABLE

45. KEEP THE
TEMPO
CONSISTENT
L I N D S E Y R A I N H 2 O . C O M

47. WATCH
OUT FOR
THE NEXT
BIG THING
L I N D S E Y R A I N H 2 O . C O M

48. FIND A
ROLE MODEL
L I N D S E Y R A I N H 2 O . C O M

50. SHARE BEST
PRACTICES
L I N D S E Y R A I N H 2 O . C O M

52. NEVER STOP
INNOVATING
L I N D S E Y R A I N H 2 O . C O M

53. DON'T
FORGET TO
HAVE FUN
L I N D S E Y R A I N H 2 O . C O M

54. thank you!
L I N D S E Y R A I N H 2 O . C O M
FOR YOUR TIME