An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

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Richard’s presentation focused on his personal experiences of switching to an in-house role vs working for an agency and where he thinks both sides go wrong. There was a particular focus on reporting, in fitting with the title of the day itself.

Marketing

@RichardShove http://www.buyagift.com
An Insider’s Perspective
From Agency to In-House

@RichardShove http://www.buyagift.com
Who Are You?
PreviouslyCurrent

@RichardShove http://www.buyagift.com
Differences?

@RichardShove http://www.buyagift.com
Cross Discipline and Cross Team
Measure
UX
CRO
SEO
Other Internal Teams
• Designers
• Developers
• Product Managers
• Operations
• Senior Management
• Customer Services

@RichardShove http://www.buyagift.com
Major Changes = Squeaky Bum Time

@RichardShove http://www.buyagift.com
Lessons Learned

@RichardShove http://www.buyagift.com
Yes, It’s Political

@RichardShove http://www.buyagift.com
Know Your Audience

@RichardShove http://www.buyagift.com
Don’t Promise What You Can’t Deliver

@RichardShove http://www.buyagift.com
Align Your Processes

@RichardShove http://www.buyagift.com
Attention to Detail

@RichardShove http://www.buyagift.com
Your Reports (probably) Suck

@RichardShove http://www.buyagift.com
TL;DR

@RichardShove http://www.buyagift.com
Automate But Provide Value

@RichardShove http://www.buyagift.com
Align Sources and KPIs

@RichardShove http://www.buyagift.com
What Metrics?

@RichardShove http://www.buyagift.com
Educate

@RichardShove http://www.buyagift.com
Report Progress and Success

@RichardShove http://www.buyagift.com
You Are Disposable

@RichardShove http://www.buyagift.com
Questions?

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An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

1. @RichardShove http://www.buyagift.com An Insider’s Perspective From Agency to In-House

2. @RichardShove http://www.buyagift.com Who Are You? PreviouslyCurrent

3. @RichardShove http://www.buyagift.com Differences?

4. @RichardShove http://www.buyagift.com Cross Discipline and Cross Team Measure UX CRO SEO Other Internal Teams • Designers • Developers • Product Managers • Operations • Senior Management • Customer Services

5. @RichardShove http://www.buyagift.com Major Changes = Squeaky Bum Time

6. @RichardShove http://www.buyagift.com Lessons Learned

7. @RichardShove http://www.buyagift.com Yes, It’s Political

8. @RichardShove http://www.buyagift.com Know Your Audience

9. @RichardShove http://www.buyagift.com Don’t Promise What You Can’t Deliver

10. @RichardShove http://www.buyagift.com Align Your Processes

11. @RichardShove http://www.buyagift.com Attention to Detail

12. @RichardShove http://www.buyagift.com Your Reports (probably) Suck

13. @RichardShove http://www.buyagift.com TL;DR

14. @RichardShove http://www.buyagift.com Automate But Provide Value

15. @RichardShove http://www.buyagift.com Align Sources and KPIs

16. @RichardShove http://www.buyagift.com What Metrics?

17. @RichardShove http://www.buyagift.com Educate

18. @RichardShove http://www.buyagift.com Report Progress and Success

19. @RichardShove http://www.buyagift.com You Are Disposable

20. @RichardShove http://www.buyagift.com Questions?