See how LinkedIn Premium can help you grow your Professional Presence.

1. How to Grow Your Professional Presence
with LinkedIn Premium
May 2013
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Every day, people use their Premium accounts to
take their business and their careers to the next level.
See how LinkedIn can help you grow your
Professional Presence by getting the most out of your
Premium account.

3. Step 1: Establish Your Professional Identity
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• Upload a Profile picture
• Turn on your Premium badges
• Add key experiences and highlights to your Profile

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1. Upload a Profile picture
Profile ‘top-card’
without profile picture
Profile ‘top-card’ with
profile picture
Having a Profile photo helps you make a good first impression

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2. Turn on your Premium badges
Premium badge and OpenLink will help you stand our from crowd
Premium badge
• Stand out from the crowd
• Show that you care about your
professional identity
OpenLink
• Your Profile becomes fully visible to
all LinkedIn members
• Any LinkedIn member can contact
you for free
How Premium
members show up in
search results

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3. Add key experiences and highlights to your Profile
Your LinkedIn Profile is THE professional identity of yourself on the Internet

7. Step 2: Grow Your Professional Brand
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• Join professional conversations on Groups
• Share something with your LinkedIn network
• Find and reach out to experts and thought leaders

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1. Join professional conversations on Groups
Meet like-minded people and start sharing ideas on topics that interest you
• There are more than 1.5M
LinkedIn groups on various
professional topics
• You can be associated with
up to 50 groups
• You have option to show
your group affiliation on
your Profile page
• Premium members get
more information about
group members

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2. Share something with your LinkedIn network
Build your professional reputation by sharing insightful stories
Read a thought-provoking story
(e.g., Influencer post) or an article
that matter to you and your industry
Share with your
LinkedIn network
3
Type in the URL and your
thoughts in the share box
2
1

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3. Find and reach out to experts and thought leaders
Network with subject matter experts and executives in your field with InMail
* Don’t have InMail credits? You can upgrade to higher plan or purchase individual InMail credits.
Subject matter experts
Executives in your field

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