Finding qualified candidates is a challenge, especially for small businesses. Click through to find out how you can easily get your jobs in front of the right candidates at the right time. Learn more in the The Ultimate LinkedIn Guide for Small Business: http://linkd.in/1rHBqBk

1. Beyond Post and Pray:
5 Steps to Effective Job Descriptions

2. Learn how to:
ü Write job descriptions that attract applicants
ü Catch the eye of passive talent
ü Level the recruiting playing field
ü Choose between Job Posts & Job Slots
ü Leverage analytics to optimize your job

3. Tip #1 – Research first, write later

4. Start with the end in mind
Run a search to research your ideal candidate
– What keywords are in their summaries?
– What skills and endorsements do they list?
– What types of companies have they worked at?
– What did they study in school?

5. Amy
Miller
iE
Tech,
Infomatrix
Acme
Tech

7. LinkedIn Alumni Tool
linkedin.com/edu/alumni

8. Tip #2 – Nailing the perfect job title

9. Save creativity for the job description,
not the title

10. Tip #3 – The power of a conversational tone

11. Word choice matters

12. Tip #4 – Showcase what the candidate can do in the role

13. Highlight the position’s impact

16. Tip #5 – Experiment with new formats

17. A picture speaks a thousand words

19. Job Posts and Job Slots

20. Sponsor your job

21. After the writing is over, go the extra mile
ü Follow up with Profile Matches
ü Broadcast your job
ü Keep growing your talent brand

22. Test, measure and do what works

23. Views

24. Applies

25. Shares

26. Download at http://lnkd.in/SMBGuide