Have you had success with LinkedIn Recruiter, and want to work with your team to drive better usage? In this presentation, Bloomingdales' Jared Weinberg and LinkedIn's Jill Gaynor and Kevin DuBay will show you practical tips to engage your team and help your company maximize ROI for their LinkedIn investment. Read these 5 Secrets for a Competitive Recruiting Advantage: http://slidesha.re/163DaIv Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Build a Championship Team:
Strategies To Motivate and Increase Usage
Kevin DuBay
Product Consultant – Change Manager
Jill Gaynor
Strategic Customer Education Specialist
Jared Weinberg
Bloomingdales, Manager of Recruitment &
Development

2. What Makes a Championship Team?

3. How are we doing it?
What are we doing?
Why are we doing it?

4. The Golden Circle – Simon Sinek
Why
“Inspired organizations think,
act and communicate from
the inside out”
How
What
#intalent

5. #intalent

6. Special Guest
Jared Weinberg
Bloomingdales, Executive Recruiter
http://www.linkedin.com/in/jaredweinberg
#intalent

7. The Bloomingdales Story
Recruiter Usage: July-November 2012
Super User
Highly Engaged
Average Usage
Low Usage
Idle Seat
#intalent

8. Bloomingdale’s Success
Nov 2012 – July 2013
Super User
Highly Engaged
Average Usage
Low Usage
Idle Seat
#intalent

9. Start with the WHY
Why
How
What
#intalent

10. Why Invest in LinkedIn Success?
Lower costs
Stay relevant in the marketplace
Improve utilization/engagement
Reduce TIME to hire
Find the best talent
Leverage the best tools
Be best in class
Improved ROI
#intalent

11. Why Not Just Send Everyone to Training?
Results With Training Alone
Super User
Highly Engaged
Average Usage
Low Usage
Idle Seat
#intalent

12. Bloomingdale’s Success
Results with a Change Management Strategy
Super User
Highly Engaged
Average Usage
Low Usage
Idle Seat
#intalent

13. Why Set and Track Baseline Metrics?
“You Can’t Fix What You Can’t Measure”
Account Efficiency Rating
Count of User
User Utilization Breakdown
Good
Utilization Rank
Low
Superior
Superior
Good
Low
0%
# of
Connections
Benchmark Metrics
800+
20%
40%
60%
# of Groups
# of Days
Logged in
Searches
Performed
Profiles
Viewed
Profiles Saved
(Total Pipeline)
InMails Sent
InMail
Response Rate
(%)
30
12
35-45
250
1250-1500
90-95
27-30
8
7
40-50
12
100-200
107
200-300
395
25-50
40
20-25
22
Team Goals
Team Avg
#intalent

14. Why Incorporate Coaching?
Training
Training
22%
87%
Coaching
*Public Personnel Management Magazine
#intalent

15. Plan for the HOW
Why
How
What
#intalent

16. Plan for the How
Identify Challenges
Set Realistic Goals
Prioritize
Achieve and Reward
#intalent

17. Identify Challenges
Performance
Objectives
Metrics
Targets
Gap
Initiatives
Example:
Improve
response rates
of InMails
InMail Sent
InMail
Response
Rates
Increase InMail
Response
Rates from 2%
to 10%
8%
Outcomes
Conduct a
Writing Clinic to
help improve
effectiveness of
InMails sent.
#intalent

18. Set Realistic Goals
Develop a Deployment Strategy to Ensure Success
Communications Strategy
• Start with the “why”
• It must be organizationally driven from the top
• Communicate it 7 different times in 3 different ways
Education Strategy
• Conduct a training needs analysis
• Create the right training plan for each role
• Include coaching in your plan
Incentive and Motivation Strategy
• Set personal and team goals
• Offer rewards for meeting/beating goals
• Share successes
#intalent

19. Achieve and Reward
Incentivize Your Team to Become High Achievers
 Encourage Certification
 Share the Recruiter Scorecard
 Leverage Talent Solutions Learning Center
 Create incentives
 Run clinics and brown bag sessions
 Leverage evaluation and set baseline metrics
#intalent

20. Prioritize
Make Time for High Impact Activities
High
Brown Bag
Change Management
Plan
Self-paced learning
Major Projects
Quick Wins
Set Baselines
Impact
TIpsheets
Thankless Tasks
Fill Ins
“How do I?” emails
Low
Low
Effort
High
#intalent

21. Celebrate the WHAT
Why
How
What
#intalent

22. Become Experts
Get
Certified!
#intalent

23. #intalent