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London 2015
Jennifer Boulanger
Head of Global Recruitment
Booking.com
  Brendan Bank
  CIO
  Booking.com
Building a kick ass company culture
To help leisure and business travelers,
whatever their budget, easily discover,
book, and enjoy the world’s best places
to stay.
 Our Mission
DEMAND STORE SUPPLY
Business Model
CUSTOMER SERVICE, CONTENT
HR, FINANCE, LEGAL
1996
founded
1997
1st Hotel
2000
8 employees
2003
Barcelona Office
2005
Acquired by
Priceline Group
2006
Bookings
renamed to
2007
NY and
Singapore offices
2009
2.000+ employees,
Sao Paulo Office
2010
Apps launched,
100.000+ properties
2012
250.000+
properties,
70 offices, 4.000
employees
2013
First offline
campaigns
2014
Launch Booking
Cares
2015
10.000+
Employees
Technology Headcount
Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15
Booking.com
engineering culture
We use the
Booking.com Values
Keep the customer at the center of
everything you do
Experiment, learn and be open to
change
Work together to achieve success, but
always challenge one another to improve
Be humble, open and friendly, and remember
that our diversity gives us strength
Get things done today. Tomorrow will
bring fresh challenges
We use the
Booking.com formula
It’s our framework of how we empower
people to reach their potential
Milking the cows, every day
Great product, ROI-driven marketing
Work horses vs. show ponies
Customer vs. supply-driven
Best team of motivated and skilled people in the
industry
Bias to insource
Rapid experimentation and small steps innovation
Globally scalable, but locally relevant
Pareto principle
Data vs. opinion-driven
Customers
No hippo’s
19
Tech Partners
21
Booking.com
recruiting culture
Optimize for speed and
quality, not cost.
Craft Communication
C
Commercial
Awareness
C C
Culture fit
Specialty Roles
Product Owners
Analysts
Developers
Designers
Nationality of Hire
45%
Technology
referrals
87% vs 76%More engaged
2.8%
Better conversion to
hire ratio
28% Global referrals
8% vs 11%Retention rate
91%
Meet expectation or higher
talent scores
KPI’s
`
Sourcing Mix
Conversion Ratios
Achieving Targets
Length of Recruitment Process
Experience
Jan
2015
Sept
2014
agency
headhunt
recruiters
referrals
hiresAnalysis 2014 - 2015
May
2015
Sept
2015
We like to have fun!
33
Booking.com
Culture formula
1.  Write down your culture BEFORE you start recruiting
2.  Have Data-driven approach to recruitment
3.  Recruit for culture and potential over skills
4.  A Players hire A+ players
5.  Happy Partner = Happy Developer
6.  Recruit diverse and globally
7.  Take care of your people
8.  Insource as much as possible
9.  Celebrate your culture and share
10. Money doesn’t buy culture
Building a Kick Ass Company CultureBrendan Bank | Jennifer Boulanger
Talent Connect: October 21, 2015
Questions?
©2015 LinkedIn Corporation. All Rights Reserved.
London 2015

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Building a Kick-Ass Company Culture | Talent Connect London 2015