1.
Finders keepers:
how to target the best candidates before
your competition does
Leonardo Intriago
Talent Solutions Consultant
LinkedIn
Rosalin Marshall
Senior HR Business Partner
Sunglass Hut / Luxottica UK Retail
#intalent

2.
Build
Build your brand,
your followers, your
platform & talent pools
#intalent

3.
Build Engage
Build your brand,
your followers, your
platform & talent pools
Engage with them to position
yourself front of mind and as
a thought leader.
#intalent

4.
Build Engage Recruit
Build your brand,
your followers, your
platform & talent pools
Engage with them to position
yourself front of mind and as
a thought leader.
Recruit your followers
with jobs that are
relevant to them.
#intalent

5.
Build Engage Recruit
Build your brand,
your followers, your
platform & talent pools
Engage with them to position
yourself front of mind and as
a thought leader.
Recruit your followers
with jobs that are
relevant to them.
#intalent

6.
Agenda
Thinking like a marketer
Why followers matter
Recruiting made easy
#intalent

7.
The world’s best recruiters
think like the world’s best marketers.
- Jeff Weiner, LinkedIn CEO
#intalent

8.
Great recruiters think about jobs the way
marketers think about products.
Strong brands move people toward purchase
long before they enter the store.
#intalent

9.
Do you think people treat
career decisions
any less seriously?
#intalent

10.
Every member travels a different path…
ensure that you engage them at every touch point
Publishing
content
Researching
universities
Gaining insights
from Influencers
Staying connected and
networking
Participating
in groups
Searching for
jobs
#intalent

11.
Lead by following

12.
Followers have a massive impact on
your recruitment efforts
3X more likely to apply for jobs at
companies they follow
10x more likely to share content
distributed by companies they follow
#intalent

13.
Followers have a massive impact on
your recruitment efforts
Engaged
talent pool
Long-term
relationships
Brand
evangelists
79%
of members are interested in
job opportunities from
companies they follow
64%
of followers would follow companies
“indefinitely”
61%
of members are more likely to
share information as a result of
following a company
#intalent

14.
Build and engage
Awareness to your target audience
directly in their news feed
Amplify the reach of
your critical roles
LinkedIn APIs and plugins,
and career page powered
by LinkedIn
#intalent

15.
Jobs are the fuel that engages your followers
Job posted
Automatically update your
followers when jobs are posted
#intalent

16.
%
New hires followed your
company before being hired
#intalent

17.
Inbound followers are the key to
your passive-interest talent pool.

18.
Manage inbound followers
Save your search
Activate an alert
Use the Company
followers filter
#intalent

19.
Manage LinkedIn inbound talent
Save your search
Use the Joined filter Activate an alert
#intalent

20.
Now, it is time to harvest
#intalent

21.
InMail your
Candidates
Organise your
Candidates
Use the Linkedin
Recruiter filters
#intalent
It is time to Recruit…

22.
Prospecting
Developing
§ Search
§ Refine
§ Organise
§ Reach
§ Interest
§ Close
§ Build
§ Interest
§ Close
Reduction in Time to Hire Sourcing
#intalent
…or It is time to Pipeline
Three phases for an efficient pipeline workflow

23.
how is targeting the best
candidates before the competition?
The Sunglass Hut UK Project
#intalent

24.
#intalent

25.
Over 50 years
of excellence
1
74.000
5
Creative Hubs
>45
>8MN
>7.000
Stores
>75MN
>60MN
130
Countries
People
OneSight
Patients
Costumers
Brands
Manufactured
Frames
Group
#intalent

26.
The best Brand Portfolio in the Industry
Luxottica
House
brands
License
brands
#intalent

27.
3000
Stores
+50
stores in
airports
17174
People
140
Stores
2
Flaghip Stores
Covent Garden
Oxford Street
60-70
seasonal
stores
5
Avrg. people
per store
Sunglass Hut
Around the world and in the UK & Ireland
#intalent

28.
Sunglass Hut Project’s Ambition
• Spread and strengthen Sunglass
Hut’s Employer Brand through
LinkedIn, selectively reaching and
engaging retail professionals.
• Set up an innovative, effective and
efficient “Talent Acquisition Process‘”
to support the development plan of
the Sunglass Hut Stores Network.
• Develop a strong “Talent Pipeline” to
manage proactively the seasonality
typical of the retail business.
#intalent

29.
Sunglass Hut Strategy suggested by LinkedIn
Communication and Employer Branding Plan
Structure an Innovative “Social Sourcing”
Process
#intalent

30.
Build Engage Recruit
Build the Sunglass Hut
presence on Linkedin to
communicate with
consumers and
potential candidates
Engage with them, to position
Sunglass Hut in front of mind
and as a leader in the
sunglasses retail industry
Recruit from all the
sources: followers, jobs
applications, checkin
and massive InMail
campaigns
#intalent
Sunglass Hut Strategy suggested by LinkedIn

31.
Building the presence of Sunglass Hut on Linkedin
Before April 2014, Sunglass
Hut did not have an official
presence on Linkedin.
#intalent

32.
Building the presence of Sunglass Hut on Linkedin
#intalent
+4500
Followers
+1500
Employees
Follow Us
Permanent Ad
Updates to
Followers

33.
Attracting and Engaging with new followers
Recruitment Ads Campaign was launched, followed by a Massive InMail to retail professionals
Regular updates
to Followers
#intalent
Follow «Sunglass
Hut» Campaign

34.
Engaging and Recruiting candidates from the stores
The 1st company that uses LinkedIn's “Checkin App” inside the stores
Did you hear about my first
LinkedIn recruit?
I found someone for Ashford via
LinkedIn and is absolutely
amazing. HR made an offer this
week and he accepted straight
away.
So, LinkedIn does work and I
would encourage everyone to get
on board.
Sarita, Store Manager Bluewater
#intalent

35.
Engaging using other social media channels
#intalent

36.
#intalent
Recruiting candidates from all sources
This approach has generated targeted leads in our Linkedin Recruiter Dabatase
Sourcing within
the database
(Passive Candidates)
Sourcing from
Job Applications
(Active Candidates)
Talent Direct
Leads
(Active/Passive
Candidates)
Checkin
Applications
(Active Candidates)

37.
Results
#intalent

38.
78% of the followers are from desired industries
57,2%
2,1%
2,2%
2,7%
22,2%
13,6%
Source: LinkedIn Company Pages Analytics
Retail
Apparel & Fashion
Luxury & Goods
Cosmetics
Students
Other
#intalent

39.
An interesting pipeline to Recruit from
+130
So far, leads from
Checkin at Stores
+200
Leads from
Talent Direct
InMail
80%
Vacancies
filled via
Linkedin
95%
Applications
coming from
Linkedin
#intalent
+6000
Views from
the job
posted

40.
Key takeaways
Build
Your follower growth
Engage
Followers with regular updates on your
organization, culture, and opportunities
Recruit
Followers – they are your talent pipeline
#intalent

41.
#intalent