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Finders Keepers: How to Target the Best Candidates Before Your Competition Does | Talent Connect London 2014

Learn how to successfully pipeline talent, covering LinkedIn Recruiter strategies and general tips for proactive recruitment success.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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Finders Keepers: How to Target the Best Candidates Before Your Competition Does | Talent Connect London 2014

  1. 1. Finders keepers: how to target the best candidates before your competition does Leonardo Intriago Talent Solutions Consultant LinkedIn Rosalin Marshall Senior HR Business Partner Sunglass Hut / Luxottica UK Retail #intalent
  2. 2. Build Build your brand, your followers, your platform & talent pools #intalent
  3. 3. Build Engage Build your brand, your followers, your platform & talent pools Engage with them to position yourself front of mind and as a thought leader. #intalent
  4. 4. Build Engage Recruit Build your brand, your followers, your platform & talent pools Engage with them to position yourself front of mind and as a thought leader. Recruit your followers with jobs that are relevant to them. #intalent
  5. 5. Build Engage Recruit Build your brand, your followers, your platform & talent pools Engage with them to position yourself front of mind and as a thought leader. Recruit your followers with jobs that are relevant to them. #intalent
  6. 6. Agenda Thinking like a marketer Why followers matter Recruiting made easy #intalent
  7. 7. The world’s best recruiters think like the world’s best marketers. - Jeff Weiner, LinkedIn CEO #intalent
  8. 8. Great recruiters think about jobs the way marketers think about products. Strong brands move people toward purchase long before they enter the store. #intalent
  9. 9. Do you think people treat career decisions any less seriously? #intalent
  10. 10. Every member travels a different path… ensure that you engage them at every touch point Publishing content Researching universities Gaining insights from Influencers Staying connected and networking Participating in groups Searching for jobs #intalent
  11. 11. Lead by following
  12. 12. Followers have a massive impact on your recruitment efforts 3X more likely to apply for jobs at companies they follow 10x more likely to share content distributed by companies they follow #intalent
  13. 13. Followers have a massive impact on your recruitment efforts Engaged talent pool Long-term relationships Brand evangelists 79% of members are interested in job opportunities from companies they follow 64% of followers would follow companies “indefinitely” 61% of members are more likely to share information as a result of following a company #intalent
  14. 14. Build and engage Awareness to your target audience directly in their news feed Amplify the reach of your critical roles LinkedIn APIs and plugins, and career page powered by LinkedIn #intalent
  15. 15. Jobs are the fuel that engages your followers Job posted Automatically update your followers when jobs are posted #intalent
  16. 16. % New hires followed your company before being hired #intalent
  17. 17. Inbound followers are the key to your passive-interest talent pool.
  18. 18. Manage inbound followers Save your search Activate an alert Use the Company followers filter #intalent
  19. 19. Manage LinkedIn inbound talent Save your search Use the Joined filter Activate an alert #intalent
  20. 20. Now, it is time to harvest #intalent
  21. 21. InMail your Candidates Organise your Candidates Use the Linkedin Recruiter filters #intalent It is time to Recruit…
  22. 22. Prospecting Developing § Search § Refine § Organise § Reach § Interest § Close § Build § Interest § Close Reduction in Time to Hire Sourcing #intalent …or It is time to Pipeline Three phases for an efficient pipeline workflow
  23. 23. how is targeting the best candidates before the competition? The Sunglass Hut UK Project #intalent
  24. 24. #intalent
  25. 25. Over 50 years of excellence 1 74.000 5 Creative Hubs >45 >8MN >7.000 Stores >75MN >60MN 130 Countries People OneSight Patients Costumers Brands Manufactured Frames Group #intalent
  26. 26. The best Brand Portfolio in the Industry Luxottica House brands License brands #intalent
  27. 27. 3000 Stores +50 stores in airports 17174 People 140 Stores 2 Flaghip Stores Covent Garden Oxford Street 60-70 seasonal stores 5 Avrg. people per store Sunglass Hut Around the world and in the UK & Ireland #intalent
  28. 28. Sunglass Hut Project’s Ambition • Spread and strengthen Sunglass Hut’s Employer Brand through LinkedIn, selectively reaching and engaging retail professionals. • Set up an innovative, effective and efficient “Talent Acquisition Process‘” to support the development plan of the Sunglass Hut Stores Network. • Develop a strong “Talent Pipeline” to manage proactively the seasonality typical of the retail business. #intalent
  29. 29. Sunglass Hut Strategy suggested by LinkedIn Communication and Employer Branding Plan Structure an Innovative “Social Sourcing” Process #intalent
  30. 30. Build Engage Recruit Build the Sunglass Hut presence on Linkedin to communicate with consumers and potential candidates Engage with them, to position Sunglass Hut in front of mind and as a leader in the sunglasses retail industry Recruit from all the sources: followers, jobs applications, checkin and massive InMail campaigns #intalent Sunglass Hut Strategy suggested by LinkedIn
  31. 31. Building the presence of Sunglass Hut on Linkedin Before April 2014, Sunglass Hut did not have an official presence on Linkedin. #intalent
  32. 32. Building the presence of Sunglass Hut on Linkedin #intalent +4500 Followers +1500 Employees Follow Us Permanent Ad Updates to Followers
  33. 33. Attracting and Engaging with new followers Recruitment Ads Campaign was launched, followed by a Massive InMail to retail professionals Regular updates to Followers #intalent Follow «Sunglass Hut» Campaign
  34. 34. Engaging and Recruiting candidates from the stores The 1st company that uses LinkedIn's “Checkin App” inside the stores Did you hear about my first LinkedIn recruit? I found someone for Ashford via LinkedIn and is absolutely amazing. HR made an offer this week and he accepted straight away. So, LinkedIn does work and I would encourage everyone to get on board. Sarita, Store Manager Bluewater #intalent
  35. 35. Engaging using other social media channels #intalent
  36. 36. #intalent Recruiting candidates from all sources This approach has generated targeted leads in our Linkedin Recruiter Dabatase Sourcing within the database (Passive Candidates) Sourcing from Job Applications (Active Candidates) Talent Direct Leads (Active/Passive Candidates) Checkin Applications (Active Candidates)
  37. 37. Results #intalent
  38. 38. 78% of the followers are from desired industries 57,2% 2,1% 2,2% 2,7% 22,2% 13,6% Source: LinkedIn Company Pages Analytics Retail Apparel & Fashion Luxury & Goods Cosmetics Students Other #intalent
  39. 39. An interesting pipeline to Recruit from +130 So far, leads from Checkin at Stores +200 Leads from Talent Direct InMail 80% Vacancies filled via Linkedin 95% Applications coming from Linkedin #intalent +6000 Views from the job posted
  40. 40. Key takeaways Build Your follower growth Engage Followers with regular updates on your organization, culture, and opportunities Recruit Followers – they are your talent pipeline #intalent
  41. 41. #intalent

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