Learn how Transparency Market Research, a global market intelligence company based out of India uses LinkedIn Jobs as their primary recruiting avenue, thus building teams with social. Find more stories here: lnkd.in/ltsindia

1. CASE STUDY
Transparency Market Research Pvt Ltd. is a global market intelligence company providing business research reports
and consulting services across industries such as pharma, media, F&B and consumer goods. With offices in India and
US and a team of 400+ within 6 years, they currently offer a 360-degree view of the market with statistical forecasts,
competitive landscape, detailed segmentation, key trends, and strategic recommendations.
How an Indian market research company used job postings on social
networks to hire over 90% of their team

2. TMR started in the city of Pune with a very small team. They were in business for
a couple of years with a team of 60-70, when market demand compelled rapid
expansion. In a short span of 6 months, the requirement was to bring on board
an additional 150-200 people across departments. The leadership team realised
that traditional job portals and recruiting agents put together, were unlikely to
deliver these numbers.
This is when they decided to explore the network effect of LinkedIn for their jobs
as an additional stream for potential candidates.
THE CHALLENGE

3. LinkedIn Jobs
What began as yet another avenue to identify candidates, quickly eclipsed traditional
recruiting methods.
1. Talking to the right people with relevant content
Authentic and crisp job descriptions clear on deliverables, ensured responses from
relevant candidates. Jobs targeting allowed them to reach the right audience, helping
them narrow in on potential candidates.
THE SOLUTION
Research Manager
SEO Manager
Research Associate
HR Specialist
Content Writer
BD Executive

4. 2. Creating a pipeline
Sharing openings on the company page maximised
visibility to followers. This meant that even passive
candidates became aware of new opportunities,
thereby allowing the team to keep in touch with
potential hires.
3. Increasing organic reach of jobs
Well-crafted job descriptions combined with the
practice of posting jobs on the LinkedIn company
page ensured that employees shared vacancies and
made jobs go viral!

5. 4. Analysis and Improvisation
By using LinkedIn job slots, the team was able to precisely assess the performance of
their campaigns. Measurement & analytics revealed that the cost per hire was in the
desired range. This encouraged them to make social their primary recruiting avenue.
Advait Ketkar
Head – Operations & HR
“Being process and data oriented we looked at the performance of all
recruiting methods and realised that social recruiting allowed us to
make the most informed decisions by offering insights into who our
jobs were reaching versus the engagement. LinkedIn Job slots proved
to be the most efficient in terms of cost and time, and is now our
primary source of recruitment.”

6. Hires on LinkedIn
in 2 years
Candidates
hired through
LinkedIn
View-to-apply
ratio for initial 10 /12
days which gives most
of the conversion
250
THE RESULTS
90% 50%
TMR has successfully managed to create a pipeline of over 10,000 candidates, built from
across recruitment avenues, 85% of whom are on LinkedIn.
“Our biggest concern was that we needed senior-level hires as well as skilled,
aware people who could deliver quality to Fortune 500 clients. Social recruiting
allowed the team to whet all these factors to get relevant candidates and make
efficient hiring decisions on LinkedIn. At TMR, we are building teams with social.”
Utkarsh Koregaonkar
Managing Director

7. Founded in 2003, LinkedIn connects the
world’s professionals to make them
more productive and successful. With
over 500 million members in more than
200 countries and territories worldwide,
including executives from every Fortune
500 company, LinkedIn is the world’s
largest professional network.
offers a full range of solutions to help
organizations in various stages of
growth recruit relevant talent, build
their brand, and grow their business.
If you're curious about social recruiting,
join us in discovering the possibilities. `
CONTACT US