Frans Mahieu, Kimberly-Clark Raymond Steward, American National In this session you will hear from two different companies in two different industries on how they use creative but effective branding to attract and retain top talent. Kimberly-Clark marketer of iconic brands such as Kleenex, Huggies, Scott and U by Kotex has created new categories and challenged conventional wisdom for over 144 years. Frans Mahieu will share how Kimberly-Clark applies the same powerful marketing techniques to recruitment marketing that the company uses to engage with consumers. American National has been building meaningful relationships with our clients, employees and surrounding communities for more than 110 years. We provide protection, security and comfort to more than 5 million policyholders who put their trust in our financial stability and strength. In this interactive session, Raymond will talk about his successes & failures and share the journey of learning to develop and retain young talent. Frans will show you how to catch them; Raymond will show you how to keep them. Key highlights: How to differentiate your company from the competition. Turning strategy into an execution that delivers. Rallying the troops from collaboration to execution. How to create a competitive edge by creating competitive VALUE. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

2. ​ Jeff Ruby
​ Regional Sales Manager, LinkedIn
How to Attract, Develop and Retain
your millennial Talent!

4. Our speakers
Frans Mahieu
Global HR Marketing Director-
Kimberly-Clark
Raymond Steward
Director of Talent Management-
American National

5. Millennial talent is the largest,
most diverse generation in the
workforce

6. 55%
Millennials that left their jobs because of the concern of
advancement

7. 50+%
Millennials found new jobs through online/social networks

8. ​ Frans Mahieu
​ Global Marketing Director HR, Kimberly-Clark
Life is too short to bore your candidates!

9. “ Y o u c a n ’ t b o r e y o u r p e o p l e i n b u y i n g y o u r p r o d u c t ”
B i l l S a m u e l s , F o u n d e r M a k e r ’ s M a r k

10. FIND YOUR VOICE
BUILD IT
INTO A
COMPELLING,
ENGAGING
STORY
E M P L O Y E R B R A N D I N G
REPEAT

11. 1 4 4 Y E A R S O F O R I G I N A L T H I N K I N G

13. I N T E G R A T E D M A R K E T I N G P R O C E S S
Marketing
Idea
Marketing
Program &
Engagement
Brand
Story
Brand
Foundation
COMPANY INSIGHTSCOMPANY AND CANDIDATE INSIGHTS

14. R E A C H T O P M I L L E N N I A L T A L E N T
Neenah, WI

15. O U R B R A N D S T O R Y

17. M A R K E T I N G I D E A

18. W H AT T Y P E O F O R I G I N A L T H I N K E R A R E Y O U ?

19. B L A H B L A H B L A H V S . E N G A G E M E N T V E H I C L E S

20. C O N T E N T H U B T O S H O W C A S E
O R I G I N A L T H I N K E R S A N D T H E N E E N A H A R E A

22. W E L C O M E O R I G I N A L T H I N K E R S C A M PA I G N

23. CANDIDATE & RECRUITER
ENGAGEMENT
WEBSITE TRAFFIC WORKDAY ATS
VISITORS FROM
ORIGINAL THINKERS
QUIZ
+25% 20%
R E S U L T S

24. ​ Raymond Steward
​ Director of Talent Management, American National
You’re hired, now what?

25. The number of decisions we make about someone
in the first 7 seconds of meeting them
11

27. Get off the nail.

28. Where I started
• Overhaul & Streamlining of Onboarding
• Review results of engagement survey &
turnover for the last 3 years
• Revamped College Recruiting
• Put more structure around our internship
program

29. Value
• Clock is ticking
• Connect the dots
• Perks are great but Purpose is greater
• What’s important to them?
• Ask the tough questions

30. Engagement
• Interactive & collaborative onboarding
• New Employee Orientation
• Assigning a mentor
• Conversations around developmental
plan and career progression
• Leadership Courses
• Rotational programs
• Create an employee group for young
professionals
• Community involvement

31. Assessment / Analytics
• Data will tell you everything you need to
know
• How do you assess?
Ø New hire meet & greet
Ø Review & share blog entries
Ø Tracking hires & sources for common
trends and practices that could be
replicated
Ø Build vs. Buy Ratio

32. Strategy

34. Value
Engagement
Assessment / Analytics
Strategy
Get off the Nail

35. Key
Takeaways
• Find your company’s differentiation
• Create compelling ways to engage with your
candidates and employees
• Once your strategy is sound and proven,
execute your plan
• What happens in Vegas should not stay here.
Bring Vegas home with you.

36. Q U E S T I O N S
Frans Mahieu
Global Marketing Director HR- Kimberly-Clark
E-mail: Frans.Mahieu@kcc.com
Twitter: @globalmahieu
Raymond Steward
Director of Talent Management- American National
E-Mail: raymond.steward@americannational.com
Twitter: @ r a y m o n d _ s t e w a r d